In the wave of business, the relationship between brands and spokespersons often becomes a good story. However, when this relationship has gone through ups and downs for 20 years, it carries more than just commercial interests, but also an indelible legend. Such a legend is staged between Wang Leehom and Wahaha.
Back in 1998, when Wahaha pure water began to show its edge, the young Wang Leehom became its spokesperson. At that time, he was in his prime, and his sunny smile complemented Wahaha's pure image. The combination of the two, as if it was a match made in heaven, quickly set off a boom in the market. Wahaha's sales have skyrocketed and become the first choice in the hearts of countless young consumers.
However, time flies, and there is a time limit for cooperation. At the end of 2017, the helm of Wahaha was handed over by Zong Qinghou to Zong Fuli, and she reshaped the brand with a younger mindset. In this context, the cooperation between Wang Leehom and Wahaha has come to an end. Zong Fuli admitted in the interview that she didn't like Wang Leehom and thought that his image could no longer meet the aesthetics of young consumers. This remark caused an uproar, and Wang Leehom's fans expressed their dissatisfaction.
Until 2021, Leehom Wang's divorce turmoil once again brought this cooperation back into the public eye. His feud with his wife, Li Lianglei, has made people start to re-examine the relationship. Some people speculate that Zong Fuli's original termination was to avoid greater losses. In retrospect, her decision seemed prescient. Leehom Wang's image has been severely impacted in this turmoil, while Wahaha has been able to continue to move forward in the wave of the market.
This legendary collaboration is not only a business story, but also a microcosm of life. The relationship between the brand and the spokesperson is like friendship and love in life, full of ups and downs, twists and turns. In this legend of business and life, we see not only the game of business, but also the impermanence of fate and the ups and downs of life.
Now, Leehom Wang is adjusting his state, focusing on the best cause, releasing new works, and participating in public welfare. And Wahaha also continued to move forward under the leadership of Zong Fuli. This legend may not be over yet, but every one is worth pondering. In the wave of business, how far can the relationship between brands and spokespersons go? Perhaps, this is inconclusive. But what we can be sure of is that in this relationship, there are not only business games, but also the ups and downs of life and the impermanence of fate. And it is these elements that together make up this indelible legend.