More than 10 years ago, the real estate agency industry was rife with disinformation. Various intermediaries are vying to fabricate non-existent information, or release 1 million to 300,000 ......
The beautiful *** is staggeringly low**, fooling the buyer to take the initiative to call and visit the house. All kinds of chaos not only bring great pain to consumers, but also lead to the lack of credit in the industry, and the public is full of distrust and contempt for intermediaries.
Think about it, will the development of such an industry where customer trust is lacking and practitioners are not respected?
In 2008, Zuo Hui led Lianjia to start the construction of the "Real Estate Dictionary" and established the industry's first set of real ** database.
This plan is very difficult to implement, and no company wants to do it.
First, it is necessary for all its brokers to measure the house on the spot, and then upload it to the database for real-time maintenance, which requires huge operating costs during this period. The second is to only push the real **, which will be intercepted by peers who use fake **, resulting in a decline in performance.
Zuo Hui recalled, "When the real ** was first launched, the number of customers dropped sharply, the store once encountered difficulties, and nearly one-third of the agents of Lianjia left, and everyone said, 'The boss is crazy'." If you don't do the simple things, you have to challenge the difficult things. Why bother with it?
More than 10 years ago, Lianjia's maverick subversive behavior was questioned by many parties. During that painful period, Lianjia persistently walked on the right path it believed in, doing more difficult things, doing things that others were unwilling to do, and doing things that really solved customers' pain points.
With a lonely courage, Lianjia makes "authenticity" its core competitiveness. No one would have imagined that in the following ten years, this real force would have such a profound impact on Lianjia and the entire real estate agency industry.
At the end of 2001, Zuo Hui opened the first Lianjia store under the Anzhen Bridge in Beijing. Today, Lianjia behind him has become an industry leader covering a full range of real estate transactions and residential services such as second-hand houses, new houses, and rental houses.
Time never speaks, but it answers all questions. In the past 20 years, Lianjia has continuously overturned the unspoken rules, rebuilt industry standards, and set up signposts for China's housing transaction and residential service industry.
Mr. Inamori once said, "I walk on a muddy path in the field, and it can't be called a road." The soles of my feet slipped and I fell into the paddy fields, and the sudden appearance of snakes or frogs scared me, but I still walked forward step by step. I accidentally glanced to the side, where the paved avenue was full of traffic. It would have been comfortable and convenient to set foot on that road, but I have relied on my own will, but I still take the muddy path that is unpassable, and I have persevered to this day. ”