The beginning of the Year of the Dragon.
The Spring Festival movie "Hot and Hot" was released.
Led the wave of boxing fitness.
With the popularity of the movie, it has also brought fire to the fitness economy such as boxing and shaping, and many boxing gyms and gyms have ushered in a "good start" after the Spring Festival.
Female Boxing Coach: Non-stop classes.
The throat is "dry and smoking".
Meituan data shows that since the movie was launched on February 10, the search volume of keywords related to "boxing" has increased by 388 compared with the same period during the Spring Festival last year4%, and the search volume of Dianping increased by 2572%, and the number of comments increased by 337 year-on-year53%。
*The search volume of keywords such as "boxing", "boxing experience class", "boxing monthly card" and "girls' boxing" has increased by more than 10 times compared with the same period last year. Shanghai, Beijing, Shenzhen, Chengdu and Hangzhou are the top five cities by search volume.
It is worth noting that among the relevant user groups, the proportion of women is even higher, at 671%, and 329%, 20-35 years old group is the main user.
Experienced it once and loved it very much. I bought a small lesson bag, ready to start a hot fat loss journey, come on! On Dianping, a consumer left a review at a mixed martial arts gym.
Like this woman, many users also want to experience a few boxing lessons before deciding whether to study for a long time, and many gyms are also "striking while the iron is hot" and launching various flexible activities to meet the corresponding needs.
In the popularity of the movie.
and related offline activities.
Boxing class ** sales across the country.
have increased significantly.
Meituan data shows that since the launch of the movie, the sales of boxing classes in Tianjin, Beijing, Shanghai, and Chongqing have been compared with the same period last year86% and 8971%。In addition, various orders related to fitness, including "martial arts fighting", "fitness centers", "sports training" and "stadiums", have also grown rapidly, and the number of related orders has increased respectively. 25%。
It was only two days after the festival that the construction began.
There are already a large number of female trainees.
Pouring into the gym. Want to experience it.
What it feels like to be the "King of Boxing".
Special Forces mode is off duty! I don't know how many people I received and how many classes I took in a day. I remember being in class, talking, going to class, talking ...... all the time”
According to the Chao News client, Li Meili, the female coach of a fighting club in Xiaoshan, Hangzhou, said in an interview, "We took a week off before the New Year, and we didn't open until the eighth day of the Lunar New Year. ”
Some of the people who consulted about Lee's boxing lessons. Photo courtesy of the interviewee.
Li Meili said that she and her coaches at the gym were "tired" for the past two days. Since the release of Jia Ling's movie, the old members who can't help but want to practice and the little white who want to try it have contacted her, and they don't know how many people they received in a day except for classes and speeches all day.
During the three hours of the reporter's visit, the gym received a total of 4 waves of inquiries and participated in the experience class, all of whom were women. Coupled with group classes and private professor classes, Li Meili still has to take time to reply to online messages, almost without even having time to drink saliva, in her words, her throat is "dry" and smoking.
In addition, the person in charge of another boxing gym with a number of chain stores told reporters that the number of store reservation experiences in the past two days is much higher than usual, most of them are new students who come to experience zero-based boxing, and the reservation queue has to wait until the day after tomorrow, and the four coaches in the store are not busy at all.
*: Lighthouse Professional Edition, Beijing Youth Daily, Chao News, Nanfang***