Dongfeng Nissan Teana: Why is it so successful? Dongfeng Nissan Teana, as a Japanese car loved by Chinese people, is it because it is fuel-efficient or durable? Maybe some people choose Japanese cars because of these two reasons. In the early days of the Ethereal, it had not yet reached its full potential, with only four or five thousand units sold. Today, however, the company is in the spotlight, thanks to its superior marketing strategy. With the increase in production capacity and the compromise of dealers, the monthly sales of Ethereal soared to 10,000 units. Just in December of this year, the sales of the Teana exceeded 15,226 units. So, what is the reason for the success of Ethereal?
It is worth mentioning that products like Teana have not only completed product transformation, but also promoted brand transformation, which means that Dongfeng Nissan is facing pressure to transform upward. Through a series of regulatory actions, Teana has regained confidence in its products and has launched fierce competition with its peers, forcing the Accord and Camry to come under pressure as well. The success of this generation of Teana lies in its high price-performance ratio. Now the terminal drop has reached about 50,000, from 17980,000 down to 12580,000, a B-class car sells the ** of A-class cars, and the sales volume can naturally increase. In addition, the Ethereal is deeply rooted in the comfort and stability of the product features, bringing an excellent riding experience to the Nissan brand.
The consumption environment has been upgraded in advance, and the trend of younger people is obvious. The mild and archaic product style is no longer the mainstream path of the industry's development. It is very important that the convergence of technology, intelligence and sport becomes the most reliable product feature. In terms of body size, the length, width and height of the new Teana are 4906 1850 1447mm, and the wheelbase is 2825mm. Except for a slight increase in body length, the other dimensions have not changed compared to the previous version. Ethereal also pays great attention to detail. The front row is equipped with double-layer soundproof glass and double-layer sound-absorbing and sound-insulating materials, which effectively isolates the transmission of noise and greatly improves the quietness of the cabin when the vehicle is driving.
In addition, the ANC active noise cancellation system is combined with a 9-speaker Bose hi-fi system. The ANC system further suppresses low-frequency noise in the car, making the ride more comfortable and providing passengers with an immersive driving experience. These sound insulation measures enable the new Ethereal to effectively reduce the interference of external noise while driving, and create a quiet and comfortable interior environment. Through a series of regulatory actions, Teana has regained confidence in its products and has launched fierce competition with its peers, forcing the Accord and Camry to come under pressure as well. The success of this generation of Teana lies in its high price-performance ratio.
Now the terminal drop has reached about 50,000, from 17980,000 down to 12580,000, a B-class car sells the ** of A-class cars, and the sales volume can naturally increase. **Ethereal is deeply rooted in the comfort and stability of the product features, bringing an excellent riding experience to the Nissan brand. The consumption environment has been upgraded in advance, and the trend of younger people is obvious. The mild and archaic product style is no longer the mainstream path of the industry's development. It is very important that the convergence of technology, intelligence and sport becomes the most reliable product feature. Driven by a combination of these factors, the seventh-generation Teana has become a highlight, and it has not disappointed yet.
The 7th generation of Ethereal: A masterpiece of fashion and technology, Ethereal has long been known for its comfort and stability. However, with the introduction of the new generation of Teana, the car's product positioning has changed dramatically. Their target audience has shifted to young consumers, and they have successfully exuded fashion, technology and sports charm that has attracted the attention of many young people. Dongfeng Nissan has changed the brand style through technological upgrades, and the launch of the new Teana brings a new V sports design language and VCturbo variable compression ratio power system, showing excellent sports performance and efficiency.
The improvement of design and performance has become the most attractive feature of the new Ethereal, and the price reduction of high-end products has further expanded its market advantage. All of this success is based on the sixth generation of products, taking advantage of technological advantages, huge market reputation and excellent sales results. It is no exaggeration to say that this is the best illustration of Nissan's constant progress, constant change, and keeping pace with the market. The new Teana has also been greatly improved in terms of power performance, offering 20l and 20t two engines for consumers to choose.
2.0L engine maximum power 156 horsepower, peak torque 197 Nm; And 2The 0T engine has higher performance, with a maximum power of 243 horsepower and a peak torque of 371 Nm. Both engines are equipped with a CVT continuously variable transmission and use MacPherson in the front and a multi-link independent suspension in the rear. This will provide consumers with a richer range of choices. In general, with the clever integration of fashion technology, the new Ethereal has shown excellent performance and stunning design, and has become an existence that cannot be ignored. What do you think of the new Ethereal? Looking forward to your ** discussion.
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