As a veteran engaged in the pension industry who is almost the same age as Jia Ling, I really want to say something. Dealing with hundreds of old people every day, I look down on the separation of sisters, life and death, see through the brothers against each other, the warmth and coldness of the world, and see too much to usher in the send-off, life and death parting. Except for life and death, people are trivial; In addition to life and death, people are good teachers all the way, and people are all practicing except for life and death.
This article is exclusive and original, only represents personal views, does not represent commercial behavior and accusations, if there is anything inappropriate, please criticize and correct, thank you.
1. Start with popularity, character, and human nature. Popularity, character, and humanity are three incredible things in China. (Lao Zhu said that the pension - extra chapter).
In the selection of the "Hot and Hot" filmmaker, from Jia Ling, Lei Jiayin to Yang Zi, Li Xueqin and others, the personal popularity of the overall team members is mainly composed of comedians, and the characteristics of liking, hip-hopping, familiar faces, etc., are more prominent, making ordinary people more familiar and easy to accept.
In the selection of candidates, relatively speaking, it is eye-catching at the same time, but also slightly turning and novel. For example, Le Dan (Zhang Xiaofei) cheated in marriage and complained that her husband did not raise children, and Lily (Li Xueqin) dug into the corner of her best friend and asked Le Ying to be a bridesmaid. There have long been such clips or jokes on the Internet, and they are re-taken out in the way of new wine in old bottles, which makes people feel a little impression and refreshing. At the same time, the audience will also use their previous impressions of Zhang Xiaofei, Li Xueqin, and Qiao Shan to compare them with the impressions in the film. There is no hatred, the existence of contradictions and the gap in consciousness are very interesting.
Second, the theme, the protagonist, the main line into the topic, the theme is clear, the protagonist is tempered, and the main line is clear. (Lao Zhu said that the pension - extra chapter).
The overall rhythm of the "Hot and Hot" movie is relatively simple, not very compact, it seems to be very easy-going, very suitable for the atmosphere of the Spring Festival and the identity of the actors, there is no explosive effect, just a little gradual rhythm. For example, the suicide clip of Le Ying jumping off the building does not have the slightest heart-rending feeling, but there is a little worry in the boxing competition in the final stage, which improves the whole movie, and also buckles the theme of the movie, returns to a clear main line, and achieves the sublimation of the whole movie, from the first --- love --- to inspirational film.
The protagonist Jia Ling used to be good at comedy, so in the process, she knows what the people like to see and what they want to see, in 2001, she enrolled in the ** Drama Academy, in 2003 won the first prize in the professional group of the Beijing Cross Talk Sketch Invitational Competition, in 2006 she participated in the cross talk competition held by ** TV station and won the second prize in the professional group, and in 2010 she first appeared on the stage of the ** TV Spring Festival Gala, and she has been in the industry for more than 20 years.
Another eye-catching thing is that in today's Chinese society, the most important thing is the fat man, according to statistics, among Chinese men in 2023, about 411 Overweight or obese, compared to 27 among Chinese women7％。* The theme is very suitable for the contemporary life atmosphere, a year's time, lost 100 pounds, such a theme, is very eye-catching.
3. Seek layout with the family life of small people, break up with family conflicts, and strive for an ideal ending with inspirational struggle. It embodies the overall idea from small to large. (Lao Zhu said that the pension - extra chapter).
The movie is laid out, broken, and ended in a small way, and through the detailed description of the characters in the market, the parents, neighbors, brothers and sisters, parents and relatives, love objects, girlfriends digging the foot of the wall, wedding bridesmaids, etc. are all scenes that our people like to see, hear and encounter every day, originate from life, and the effect formed after processing is higher than life, there is no lofty slogan, there is no big shot, this is what the people like to see.
This kind of plot layout, very down-to-earth, very popular with the people, as if we are one of them, through family conflicts and, love breakup, to feel that they are very failure, is everyone in a life more than 30,000 days will encounter, some people say never, I estimate that such a life is very rare, can only say that you are in the last life to save the galaxy, this life without worry.
In the end, I was wronged, which is also human nature. "There are those who are poor and then rich, and there are those who are old and strong and those who are young and decrepit. When encountered, it is only advisable to live in peace and poverty; If the heart is not deceived, it will definitely raise its eyebrows. When people can't, good luck can't work. "Han Kiln Fu" by Song-Lu Mengzheng. Later, you can take a look at the next ancient strange article "Cold Kiln Fu", which is really good, and every sentence is a famous sentence.
Committed suicide once, let alone dead, but there was no injury at all, a few reasons, the floor is not high, the life is good, and if you die, you won't act. No matter what the reason, it is not selfish, and the movie begins to turn here, from life to inspirational film, and also enters the overall sublimation part.
Fourth, the right time, the right space, in a way that makes people guess to show up for marketing means, very high. (Lao Zhu said that the pension - extra chapter).
Marketing is everywhere, and selling at a high price is a master. Through a variety of strands of peeling and cramping in the past year, to meet the audience in a shocking way in the past year, the big bowl marketing planning team is also unique in film marketing techniques, in the marketing method, this kind of marketing is also a kind of hunger marketing, in China, the general hunger marketing is still a repeated success, whether it is the marketing of Xiaomi Lei, or the marketing method of Gree Dongzong, I have to say, the right time of the marketing method + the right space layout, the marketing planning of the big bowl team, There must be guidance from experts, and it is also through the intimate combination of the overall time and space that the goal of the hit has been achieved.
Of course, the marketing planning is good, and it is useless if it is not successful, so in the course of a year, it is true that the whole movie is also fought by Jia Ling, not relying on a few small fresh meat and a few beauties to succeed, which is also one of the key points of the success of the "Hot and Hot" movie. If you fight, you may win, but if you don't fight, you won't win, and some people say that if you lose? When we came into this world, what was it, didn't we come here with nothing?
This marketing method is very simple, and it is easy to learn, but not everyone can do it well, for example: 90 years ago, the instructor's battle of fame - four crossings of Chishui, the beautiful West Point Military Academy studied for 90 years, and the final result is said to have not been learned, the reason is very simple, time, location, and people are the main factors, time, space, and human nature are auxiliary factors, in the whole campaign, the instructor made full use of various factors, and it is impossible to talk about it on paper.
High school students are all in those courses, and the teachers in a school are all those teachers. Some people take the 985 test, some people take the 211 test, and some people don't get anything in, what is the difference, there are various factors, and success is still directly related to personal efforts. Otherwise, no matter how good the teacher is, what is the use of you?
Fifth, the overall humanistic environment and the overall artistic conception of the post-epidemic era make people feel that "Hot and Hot" is like a clear stream waking up that we can't lie flat, and more young people have to fight once and live in vain. (Lao Zhu said that the pension - extra chapter).
Finally, let's talk about the sublimation part of the film as a whole. I understand that it is a kind of artistic conception to treat the world with heart. Life is more than 30,000 days, muddy nightmares are also a lifetime, health is also a lifetime, innocence is also a lifetime, and down-to-earth is also a lifetime.
Of course, "Hot and Hot" also has an element of luck, the great pressure of the post-epidemic era has come and gone, the domestic economy has not yet improved, the international situation has been ups and downs, and export, investment and consumption have ......, The last work "Hello Li Huanying" is similar, the epidemic is over, the whole country is unblocked, and the release begins, after all, the movie theater is arranged, there are no too competitive opponents in this time period, and there is not much pressure at all during the release process, but in the process of coping, choosing to be negative or proactive, is what we can do, as for success or not, we can only do our best to obey the fate of God. But some of us now are really lying flat ......It's time to wake up, too.
Tianxingjian, a gentleman strives for self-improvement. Don't use the hidden dragon, the sun is also below. Dry all day long, repeatedly. Or jump in the abyss, and enter without blame. The flying dragon is in the sky, and the big man is also man. Kang Long has regrets, and he can't last long. With nine, Tiande cannot be the head. "Chinese films have not yet succeeded, there is still work to be done, and there is still a long, long way to go. (Lao Zhu said that the pension - extra chapter).