The Indiana All-Star came to an end, Giankudu appeared on the team, and Lillard was named the All-Star MVP.
The star-studded feast is also a competition between sports endorsement brands, with the players' shoes on their feet attracting the attention of fans.
Nike scheduled the official launch of the Nike Book 1 during All-Star Weekend, and adidas organized a gathering of basketball shoes and spokespeople.
In contrast, domestic brands don't have much to talk about in this year's All-Star.
The only star who signed a domestic brand is Jokic, and 361° also released Jokic's personal logo by taking advantage of the All-Star degree. 
Jokic's ability to survive in the All-Star is still **, but many fans' attention is focused on Jalen. Brown.
The Spring Festival Gala-style dunk contest paid tribute to the performance, and he was stunned all the way to the finals. Grandpa Niu's complaining point, after the 60 million contract, another one is added.
As a Celtics twin star, Brown's road to commercial endorsement is far less smooth than Tatum's.
He signed a five-year endorsement contract with adidas in his rookie season, which expires in 2021.
Growing up to be an all-star Grandpa Niu did not win the favor of endorsement brands and became an endorsement free man.
In 2022, Brown signed with Kanye's Donda Sports, Kanye terminated his contract after falling into a turmoil, and Irving also considered Donda Sports after terminating his contract with Nike.
Since then, Grandpa Niu's sneaker endorsement has been in a state of waiting for the price to be sold. After Jordan Brand adopted LinkedIn Gram in the summer of 2023, many fans were anxious for Brown.
On the court, Brown has been wearing Nike's basketball shoes, but like Irving, who has signed out of Nike, the Swoosh has been smeared.
In today's All-Star Game, Brown kicked Anta Kai1 "Artist on Court" in the first half of the game.
Owen's original ANTA signature shoe has been the subject of constant conversation around sneakers and designers since then.
Irving failed to be selected as an All-Star this year, and Brown's foot helped Anta get the best degree expected.
Choosing ANTA shoes for such an important business occasion, the Brown team must have had contact with ANTA.
Irving and Brown were teammates who had a good relationship and both had a religious belief that they would go hungry during Ramadan.
Now that two stars in the Anta camp have signed shoes, Klay has stated that he will enter the end of his career, and Hayward has begun to wander.
Irving, 32, and Brown, 28, are well positioned to complete the transition to their star signature shoes.
Grandpa Niu changed into an all-black sample shoe in the second half, and many fans speculated that it was his beta signature shoe.
In the interview, Brown said that he might create his own signature shoes.
The idea of personal branding, Owen has also mentioned that the Brown team is likely to negotiate a final contract with Anta**.
Do you think that if Brown officially signs with Anta, is it worth having a personal signature shoe?