Don't underestimate the enthusiasm and spending power of netizens. After the TV series "Flowers" exploded, the peripheral consumption triggered was predictable. 
Customers who bought butterfly crisp lined up for more than 100 meters long] Just like the filming location of "Hurricane", the dilapidated old street is crowded from the door to the crowd, and only needs a phenomenal hit. 
In the peripheral consumption caused by film and television dramas in recent years, the biggest and most extensive benefit should be "To a Windy Place". The places that Liu Yifei has been to in the play, such as Fengyangyi, Shaxi Ancient Town, Xizhou Ancient Town, Tiandeng Haiping and other outdoor tourist attractions, have become check-in places for netizens to travel to Yunnan, and the number of online searches has skyrocketed. As a result, the income of local vendors has skyrocketed. 
Looking further ahead, any popular drama can bring fire to a place with a famous scene in the play, or a flavor snack, or a small object. Of course, there are also counterproductive effects ("Disappearing Her" and "All or Nothing" hit Southeast Asia's tourism industry hard). This phenomenon of film and television going out of the circle to stimulate consumption is normal in the eyes of netizens. But the statement of "Flowers" slapped everyone's face. It tells us that some acts of taking advantage of the popularity in the name are actually infringements. 
What's going on? It turned out that after the explosion of "Flowers", the businesses on Huanghe Road and Jinxian Road in Shanghai have become Internet celebrity check-in places! If a lot is on fire, it can't do anything, and "Flowers" can't help them. It's the same reason that "Hurricane" became popular on that old street. The netizens who flocked to the city came to visit, and the already lively Yellow River Road was so crowded that the crowd couldn't walk. 
What really provoked the "Flowers" side was that some businesses borrowed the popularity of the TV series and put up posters without authorization to create an atmosphere of joint hits. 
At the entrance of the Peace Hotel, a large still of "Flowers" is prominently posted. 
On the left side of a window sill is printed Mr. Bao played by Hu Ge, and a window is set aside on the right for tourists to check in and take pictures. If it is just these advertisements that promote the first amount, everyone is happy, but some commercial practices are obviously overdone. The price of the same suite in the Peace Hotel is still in short supply of 16,008, which has caused many netizens to complain, spending more than 10,000 yuan for one night just to experience the feeling of the protagonist in the TV series, is it really rich and panicked? At the same time, the sales of pork ribs, rice cakes and Bao Zong rice in the restaurant have risen sharply. 
Many restaurants have launched "Bao Zong Rice", and there are chefs who introduce the characteristics of rice to tourists. 
It was originally a home-cooked meal that Shanghainese people ate in a hurry, but now it has become an Internet celebrity meal for tourists from other places to check in. ** It is also a rising tide. 
What's even more outrageous is that a tailor shop in Ningbo** was almost blown up, because this is the place to customize Hu Ge's suit of the same style. It's not surprising to customize a suit, and it's very difficult to wear the flavor of Mr. Bao! Just checking in on the street is not enough to meet people's demands. Eat the dishes that Mr. Bao has eaten, is it more flavorful? The prototype hotel of Zhizhen Garden is Moss Sacred Garden, which is now also crowded with customers, and it is full of customers every day.
Look at what the congestion is like here, looking up is full of wires, and looking down is full of human heads. Many people come all the way to eat the same meal in the play here, but it is said that the same meal in the play cannot be booked for various reasons, so they can only choose other**.
However, this statement did not discourage people's enthusiasm, and the private room reservation has been scheduled for more than half a month, and the Chinese New Year's Eve dinner has already been booked. The ** at the front desk still rang one after another, and the staff were busy. Local diners told reporters that I saw that the business here was not very good, but after the broadcast of "Flowers", the business was good, so I came to experience it, and found that the dishes were good and delicious, they were all quite good, and it was the atmosphere of old Shanghai. Other tourists say that it doesn't matter what you eat, it's just to see the plot and come in and sit down and feel the fireworks of old Shanghai.
Moss Garden is indeed the place where Wong Kar-wai has collected materials many times and applied various delicacies to Shanghai Road. The infringement in the statement of "Flowers" should not include the ...... of the Moss Sacred Gardenbar. What led to the infringement was the unauthorized use of stills, names of people in the play, and reproduction of scenes without the permission of the drama party to stimulate consumption. But usually the show doesn't care about these hands and tails. For example, the filming location of "Hurricane" became popular, and the old street was full of "Brother Qiang's pig's foot noodles", and there was only one place where Zhang Songwen really ate noodles.
Gao Qiqiang's line in the play, "Tell Lao Mo, I want to eat fish", and Lao Mo's sauerkraut fish appeared on this street:
The strong PHS signboard hangs prominently on the façade, but it is actually a stationery store.
The stills of the yogurt seller standing a high leaf, with a slogan saying that it is the yogurt recommended by the sister-in-law.
The feeling of rubbing hard if you can't rub it is actually not very good for tourists. These are all real infringements. The drama party just doesn't pursue it, and the punishment is accurate. If it is said that the Peace Hotel and the Moss Sacred Garden are borrowed from strength, they have strength in themselves. So what about the kind of forced rubbing of popularity: the same "Night Tokyo" in the play appeared on Jinxian Road, and Night Tokyo** was launched.
Later, after verification, it was found that this was a seafood restaurant, and the owner installed the night Tokyo light sign without authorization and changed the style of the window to attract customers. I have to say that the effect is really good, but it was soon reported and demolished. Therefore, the statement of the crew of "Flowers" should focus on this phenomenon. The reaction of netizens was also mixed:
Some netizens think that the pattern is small, but in fact, they don't have a deep understanding of copyright, and the explosion of filming locations and the infringement of businesses are not the same thing. What do you think of this statement of "Flowers"?