Yalu, a well-known brand in China, was founded in 1972 and has a history of more than 50 years. The brand originated in Taicang City, Jiangsu Province, after years of development, has developed from a single production and processing enterprise to a national garment industry leading enterprise integrating R&D, production, sales and self-support import and export. Yalu's product line covers a variety of categories such as men's and women's down jackets, coats, windbreakers, shirts, T-shirts, pants, etc., covering almost all aspects of people's daily wear.
Main products and their characteristics
Down jackets: Yalu's down jackets are known for their excellent warmth, stylish design and exquisite craftsmanship. The brand pays attention to the use of high-quality down fillings to ensure that the products provide sufficient warmth to the user during the cold winter months. At the same time, Yalu's down jackets also follow the fashion trend in design, with a variety of styles, which can meet the aesthetic needs of different consumers.
Coats and trench coats: Yalu's coats and trench coats are loved by consumers for their classic designs, high-quality fabrics and fine workmanship. These products are usually made of high-quality wool, cotton and linen fabrics, which are soft and comfortable to the touch and very comfortable to wear. In addition, Yalu's coats and trench coats are also designed with attention to detail, such as pockets, buttons, necklines and other designs that reflect the brand's ingenuity.
Shirts and t-shirts: Yalu's shirts and T-shirts are favored by consumers for their simple and fashionable design style, comfortable and breathable fabrics and exquisite tailoring technology. These products are usually made of cotton, polyester cotton and other fabrics, which are very comfortable and breathable to wear. At the same time, Yalu's shirts and T-shirts also focus on the combination of personalization and fashion sense in design, which can meet the wearing needs of different consumers.
Pants: Yalu's pants are loved by consumers for their well-fitting cuts, comfortable fabrics and delicate details. These pants are usually made of high-quality denim, cotton and linen, and other fabrics, which are very comfortable and durable to wear. At the same time, Yalu's pants also pay attention to the combination of practicality and fashion sense in design, which can meet the daily wear needs of different consumers.
Grade positioning
Yalu is a mid-range brand in the Chinese market. Although it is not a particularly high-end brand, Yalu has performed well in product design, quality control and brand image. Its products are relatively close to the people and cost-effective, so they are deeply loved by consumers. At the same time, Yalu also pays attention to brand building and market expansion, and constantly improves its brand value and market influence.
Yalu is a brand with a long history, rich product lines, and a focus on quality and fashion. Whether it is a down jacket, coat, windbreaker, shirt, T-shirt, pants and other products, they all show Yalu's exquisite production technology and unique design concept. As a mid-range brand, Yalu has won the trust and love of consumers with its cost-effective and high-quality products.