On the 28th, Japanese table tennis star Ai Fukuhara opened the first live broadcast to bring goods, which was her rare public appearance after the divorce turmoil. However, the results of this live broadcast are not satisfactory, which can be described as bleak.
According to the data, Ai Fukuhara's live broadcast lasted for nearly 2 hours, displaying 24 products, including daily necessities such as red envelopes for the Year of the Dragon, paper towels, toothbrushes, mobile phone case decorations, and laundry pods. **The number of people reached 7420,000, with a peak number of 190 thousand. Although the number of ** is not low, the number of traded goods is only 2375, and the total sales are less than 250,000 yuan.
Compared with the live broadcast results of some well-known anchors, Ai Fukuhara's performance is obviously unsatisfactory. This could have something to do with her recent negative press, or it could have something to do with her choice of merchandise and target audience. But in any case, the results of this live broadcast are enough to arouse her vigilance.
Ai Fukuhara, as a former table tennis celebrity, has a wide fan base and popularity. However, after entering the Chinese market and trying to live stream, her performance does not seem to be satisfactory. It's also a reminder to athletes and celebrities who want to transform or try new fields need to think carefully about their positioning and audience needs, as well as the challenges and risks they may face along the way. Ai Fukuhara's live broadcast brought less than 25,000 yuan