Liquor companies dominate the CCTV Spring Festival Gala and become the darling of the advertising industry, why is this?
In the CCTV Spring Festival Gala in 2024, liquor companies are still the most advertisers.
From Kweichow Moutai, Wuliangye, Shanxi Fenjiu, Gujing Gongjiu, Yanghe Co., Ltd., to the newly added Honghualang and Shuijingfang, advertisements for liquor companies are everywhere.
During the Chinese New Year, whether it is on the big screen of the shopping mall or the outdoor big screen of the city, you can see the figure of liquor companies.
An employee of the advertising department of a shopping mall owned by a central real estate enterprise said that starting from 2023, the outdoor large-screen customers of his project will be mainly liquor, high-end skin care products and new energy vehicles.
In the advertising and marketing of CCTV Spring Festival Gala, liquor companies have achieved great success. For example, at the end of 1995, the sales volume of the Confucian Banquet Distillery reached about 1 billion yuan.
Gujing Gongjiu has once again become the exclusive special sponsor of the 2024 CCTV Spring Festival Gala, adding a bit of traditional charm and modern flavor to the New Year cultural feast.
The major liquors have appeared in the Spring Festival Gala, which is a symbol of brand and strength!
Liquor companies carry out brand promotion and marketing through large-scale events such as CCTV Spring Festival Gala, which not only increases brand awareness, but also makes people more aware and accepting of Chinese liquor culture.
But the people can't help but ask, how big is the profit margin of the liquor industry? Do you know? Comments are welcome.