Since the release of Huawei Mate60 series in August last year, it has faced a tense situation due to the capacity limitation of Kirin chips, and the market has once been difficult to buy, and even third-party channels have increased prices. After months of hard work, Huawei has successfully increased the production capacity of Kirin chips, solved the problem of ** shortage, and made the Mate60 series mobile phones now available for normal sales. According to the data of official and e-commerce platforms, the Mate60, Mate60 Pro, Mate60 Pro+ and Mate60 RS Extraordinary Master Edition are all fully available for purchase, and there is no need to rush to buy them during the Spring Festival.
Huawei has successfully overcome the capacity bottleneck, not only meeting the market demand, but also paving the way for the upcoming P70 series. It is expected that the P70 series will be released in March, equipped with Kirin 9000S series chips, and the frequency of different versions of the chips is different, showing Huawei's refined strategy in product positioning. With the resolution of the production capacity problem, Huawei has returned to the top four in domestic sales in the fourth quarter of 2023, and is expected to enter at least the top three in the first quarter of 2024.
According to the research institute**, Huawei's shipments in 2024 may be between 60 million and 100 million units, mainly supported by high-end models of the Mate and P series. Huawei's ability to compete with Apple in the high-end market, as well as its high-end brand image in the Chinese market, have been recognized by the market.
Although there are misunderstandings that have led to the incorrect reporting of Huawei Mate 60 series sales, in fact, its total sales are expected to be around 10 million units, and the lifetime sales may be between 16 million and 20 million units. Huawei's achievement not only poses a challenge to Apple, but also inspires other domestic mobile phone brands to catch up with Apple in terms of quality and experience, while not having to make excessive concessions on the first place.
In the three years since Huawei was absent from the mainstream market, other domestic brands have not made significant progress in the high-end market. Huawei's return has undoubtedly injected new vitality into domestic mobile phone brands and encouraged them to compete for high-end market share.