Global brands are all in the thick of this, with French giant Chanel launching a lip scanning app to make the experience more comfortable for its fans. Just scan the celebrities** in the magazine and the celebrities will be recommended for the lipsticks they have used. In addition, you can also use clothes or accessories in your daily life, such as buying a bag, so you don't have to worry about it. Cedric Bigoun, director of Chanel's Connected Experience Innovation Lab, said the app's algorithm analyzes tens of thousands** and takes into account an individual's skin tone and lip shape to recommend the best lipstick.
Sci-fi** is a feature where you can smell perfume on your phone or computer, and now this interactive experience will soon become a reality.
Nini Perfume is also launching a spray can that allows users to design their own perfume or aftershave by mixing more than 1 million different fragrance combinations via the app. And what is full of technology and fashion is that the device is not only rechargeable, but a virtual assistant similar to Siri, Apple's smartphone assistant, Pierre, will recommend a fragrance blend based on personality. "Not all fragrances are suitable for all social scenes," says Marko Matyjevic, co-founder of the company: "Pierre knows everything, knows your preferences, knows what to look like in season, and knows the weather to tailor the best fit for your specific occasion." ”
Matievich said his equipment has also been learning. For example, after a date, I will ask how the perfume tastes and so on. "Over time, the perfect match is coming," he said. Some beauty brands have developed their own augmented reality and artificial intelligence systems, while others have turned to technology specialists. Well-known brands such as Barbie Brown, Estee Lauder and Adele have all laid out their layout.
The ultimate experience is created online and offline, and some of the techniques are even better than in reality, such as women being able to apply 30 types of lipstick in 30 seconds. Mintel Global Beauty analyst Samantha Dover believes consumers are likely to continue using virtual try-on and return to physical stores in the future. "Technology is helping consumers narrow down their choices. She said. "We've seen customers go to the store with their phones, scan a piece of clothing in their closet, and want to find a lipstick to go with, but want to understand the texture of the lipstick, and that's where technology comes in handy, and that's the future," she says.