In 2010, two analysts at HP Labs collected 2.9 million movie reviews from 1.2 million users on Twitter in the last three months, and based on the word-of-mouth tendency**24 movies (including "Avatar" and "Twilight: New Moon" and others) box office information in their first week of release, the results showed 973% accuracy.
Soon after, Netflix engineers mined user data and discovered that there was an intersection between users who liked BBC dramas, director David Fincher and veteran Kevin Spacey, and that a series could be a big hit if it met all of these elements. Sure enough, "House of Cards," created on big data, has been an unprecedented success, ranking among the most clicked dramas in more than 40 countries around the world.
Ten years ago, the film and television industry has proved the power of big data, and with the in-depth development of the current digital economy, digital upgrading and transformation have become opportunities and challenges faced by the entire film and television industry. The use of big data evaluation system to gain insight into ratings data and allocate film and television resources has also become the general trend.
Under the call of the market, Huanwang Big Data, as the leader of the intelligent large-screen data platform, combines the traditional media evaluation system with the big data side, and is writing a new chapter in the big data ecology of the film and television industry.
Under the influence of the epidemic at home,The trend of the return of large screens is unstoppable,2023H1China's home smart large screen industry development*** data shows that as of the first half of 2023,The total number of domestic networked TVs will reach 5.2.6 billion units, covering more than 85 Chinese home TVs9%, of which the number of smart TV activations reached 32.2 billion, with 3900 million, continuing the rapid growth trend in the past 10 years; In the first half of 2023, the average daily active users of smart TVs will reach 16.4 billion, with an average daily boot time of 324 minutes.
The living room economy "should not be underestimated, and the large screen is an important part of entertainment and information dissemination in the family scene, and on this point, all platforms have reached a consensus. In recent years, Aiyou Tengmang and other leading ministers have begun to make efforts to build large screens. For example, Tencent**Aurora TV continues to improve the user experience, integrating HDR Vision, IMAX Enhanced content and Dolby AtomOS Dolby Atmos high-end technology, upgrading the family large screen into a diversified family entertainment ecology, integrating film and television, games, sports, fitness, children, education, and shopping content, creating a diversified large screen ecology to meet the diverse needs of the market.
iQIYI's large-screen kiwi fruit TVThe development of different user modes、Create a home theater-level sound and picture standard for the large screen"Frame Qiyinghuamax",Open up family entertainment、Parent-child companionship and other scenarios。 The user usage data summarized by the use of large screens on various platforms can enable them to understand the tastes of users, which is more conducive to the development and creation of new episodes.
As a full-scene data platform in the industry that is proficient in making large-screen data, Huanwang Big Data has "grasped" the value of the living room economy early on, and by digging deep into the market connotation of family life scenes, it has a comprehensive insight into the film and television ecology with big data.
For a long time, producers have always been desperate to understand the preferences of audiences. As early as the 1920s, interviewers began to be arranged in the toilets of cinemas to understand the audience experience, and later further used social science methods to conduct research on audiences, but with little success.
Until 2013, when Netflix used the accumulation and analysis of massive user data such as ratings selection, reviews and topic searches, user ratings, and drama time to create the hit "House of Cards", the world's cultural industry witnessed the power of big data.
In the era of intelligence, the increasingly popular digital and network technologies can completely record people's consumption behaviors and integrate them into massive data, so as to provide data support and guidance for the creation of the film and television industry. Just like the large-screen full-scene data function launched by Huanwang Big Data, the large-screen behavior insight database built by the 100-million-screen terminal can realize the real-time presentation of first-hand and massive data.
Networkable, addressable, and quantifiable large-screen data allows the industry's perception of large-screen users and even its value to gradually move from chaos to accuracy. The data generated based on the user's active purchase or use behavior is often more comprehensive and real, which is enough to meet the needs of hundreds of millions of users, and the value of the "living room economy" is controlled by "hand".
Under the call of the market, Huanwang big data continues to upgrade and iterate, providing full-scene data results of large-screen live broadcast, on-demand, and application, and gaining insight into the full-link large-screen usage trajectory of different scenarios from boot to shutdown. With the opening of two parallel channels, the mini program version and the professional version, backed by deep technical strength and accurate market insight capabilities, it has become a unique big data platform in the field of film and television entertainment through a more accurate, more comprehensive and more efficient layout of 100 million screens.
Taking the mini program as an example, Huanwang big data clearly and clearly presents the live broadcast ratings and market share in the daily large-screen live broadcast scenario, taking the TV series "South to North" as an example, the first live broadcast rating of the new drama is 315%, with a market share of 119507%。At the same time, it also shows the ** index in the large-screen on-demand scene from the three aspects of dramas, movies, and variety shows, just click on the applet, and the data is clear at a glance.
The application value of Huanwang big data is reflected in all aspects. For investors, big data can be used to improve investment returns and reduce risks and losses; For the publisher, the marketing strategy can be formulated according to the theme of the work, the audience and other data; For the producer, big data can be used to observe the aesthetics and preferences of netizens in real time to create works that the public likes to see.
People are always very concerned about the nodes that cross the new year, just like the 2024 New Year's Eve party of the Five David TV before January, with wonderful programs of various David TV appearing frequently, the ratings curves are staggered, and the hot searches are continuous. Huanwang Big Data released a large number of first-hand big data results such as real-time ratings data of TV stations and program highlight moments free of charge, which have received unanimous praise from people inside and outside the industry.
At the same time, Huanwang big data also continues to aggregate large and small screen data, trying to comprehensively analyze the TV ratings performance, social public opinion attention and user portrait differences in different dimensions from various dimensions.
Huanwang big data performed well on Chinese New Year's Eve, and the Spring Festival Gala did not stop, insisting on being with users to provide users with comprehensive and real-time live viewing data. Users only need to open the Mini Program, and they can observe the current public's favorite film and television works, and understand the highlight moments of channels and programs anytime and anywhere.
In addition, the content of different program types such as film and drama variety, documentaries, and cartoons can also analyze their market share, user stickiness, communication coverage, retention rate, etc., and provide more high-quality and personalized data presentation for film and television content, brands, advertisers, etc.
For a long time, Huanwang Big Data has been committed to using the power of big data to interpret users' viewing preferences on the big screen, by focusing on the user's behavior trajectory in the whole scene of the big screen, analyzing the user preferences in the three major scenarios of live broadcast, on-demand, and application, and gaining insight into the scene marketing value, content communication value, and user portrait value of the big screen ecology, so as to meet the data needs of all parties in the market and help the sustainable and long-term healthy development of the large screen ecology.