Kunpeng Project
How to make a profit from the free pickup of "Cainiao Station"? Professionals analyze the operating model
As a major component of China's e-commerce sector, New Century Express is gaining popularity among more and more customers due to its convenient collection business. While marveling at the free pick-up service it provides, many people are also puzzled: how does such a seemingly cost-free express station make money? This article is to uncover the way to make money in this industry from the perspective of an industry insider.
First of all, the profit of Xinyou does not only depend on the pickup business. In fact, by promoting both inside and outside the station, advertisers can be able to invest more. These kiosks are often located in the most crowded places, so they have become "sweet spots" in the eyes of advertisers. In addition, on the basis of the original express delivery business, New Life Yitong also provides customers with a new set of value-added services, such as parcel delivery, printing and copying, commodity sales, etc.
As an e-commerce platform under Alibaba, the huge logistics information it has should not be underestimated. In the process of sending or receiving, a large amount of data such as user preferences and regional logistics needs are generated.
Through the analysis of big data, Alibaba can more accurately locate the market, recommend products, and manage its best chain. This data can not only support Alibaba's own e-commerce, but also bring more profits to other business partners.
Its emergence will have a huge impact on Alibaba's e-commerce platforms such as ** and Tmall. They bring convenient and fast logistics to customers, which not only improves the customer experience, but also increases the frequency and quantity of online shopping for customers. In the long run, by improving the customer viscosity and improving its competitiveness in the market, Alibaba will get more transaction amount and thus obtain profits.
In addition, New Express also earns revenue by establishing partnerships with other merchants. For example, in cooperation with express delivery companies, companies will pay them to improve their service efficiency and improve customer satisfaction. In addition, some cooperation with e-commerce, finance and other fields has enabled it to expand its own business areas and expand its own market on the basis of profits.
Through large-scale operation, the new warehouse can well reduce logistics costs. The cost of each site decreases as the number of sites increases. In addition, Cainiao also uses scientific and technological innovations such as intelligent logistics and automation equipment to further reduce manpower and operating costs. Such economies of scale and low-cost strategies are an important guarantee for the new warehouse to achieve profitability.
Conclusion. In summary, the profit model of the new site is diverse. This model not only relies on the benefits of advertising and value-added services in the business model, but also fully excavates the business information contained in it, promotes the transaction of e-commerce platforms, the support of enterprises, the support of enterprises, and obtains profits through economies of scale and cost control.
From this, we can see that the success of Cainiao Parcel is not a fluke, and its growth is inseparable from an in-depth understanding of the market and continuous technological innovation. This not only establishes a new mode of operation for China's logistics industry, but also has a good reference value for other industries.