**: Sina Digital.
Sina Digital News reported on the morning of January 31 that recently, Master Lu held the 2023 Bullhorn Tip Award Ceremony. In this award ceremony, the award of "the smoothest mobile phone system of the year" was won again by coloros.
This is the fourth consecutive year that ColorOS has won the title of the smoothest mobile phone system. At the conference, we had a conversation with Li Jie, Vice President of OPPO's Software Engineering Division, about the R&D process of ColorOS and the imagination of the future.
Picture: Li Jie, Vice President of OPPO's Software Engineering Division, The Past and Present of Android.
The release of the original iPhone in 2007 is considered to be the starting point of modern smartphones, and the combination of iOS and iPhone is also Apple's proudest "software and hardware integration" concept. In this regard, Android has been considered a shortcoming for many years, and the general perception of users is that hardware and software come from different companies, and naturally will not be as smooth as iPhone.
When it comes to this topic, Li Jie's understanding is that Android is first and foremost an engineer-biased system, and at the very beginning stage, the market level needs to deal with the needs of more different models and different users, and solve shallow things such as aesthetics.
OPPO is also one of them, and before Li Jie's birth ten years ago, he also struggled with the question of whether his mobile phone system should be called "UI" or "OS".
Later, we saw the birth of a new system called ColorOS, when domestic manufacturers did not have any ecology, OPPO has thought of the possibility of solving the ecology, which means that we can't just do UI, but think more long-term. Even at that time, domestic manufacturers were doing superficial experience.
In the past ten years, the Android camp has actually been changing, Li Jie mentioned that in recent years, the industry concentration has become higher and higher, and there are only a few manufacturers left, and the same is true for ** merchants. At this time, the competition is no longer the original shallow experience competition. Android manufacturers are gradually moving towards deeper customization, and the image we are most familiar with is a representative case, from the lens to the image sensor, as well as the entire module, and then to the algorithm ......In fact, all this has been slowly rolled into the mobile phone system. The fluency of taking pictures, UI display, and then how to schedule memory are already a comprehensive project from software + hardware.
Android phone manufacturers are also slowly improving integration. Li Jie talked about an interesting past: "instruction set", the chip has many capabilities, but in order to be compatible with all requirements, it was not all open at first. Now, it is slowly opening up more and leaving it to terminal manufacturers such as OPPO to debug and develop.
Li Jie said that it is because "you have to understand before he can open it for you". At present, the core task of OPPO's chip expert team is to study how to combine large chips (SoC) and various small chips (Bluetooth Wi-Fi, etc.) with OPPO's needs. The popular understanding is how to mobilize, so that the whole overall efficiency is higher and the power consumption is lower.
Back to the present, the existence of the ColorOS supercomputing platform is precisely because OPPO has penetrated into the underlying framework of Android, realizing the efficient and accurate scheduling of hardware devices by the software system, and at the same time, it also takes into account the stability of long-term smooth use. It seems that users are naturally smooth in use, but in fact, it is the integration of UI, storage technology, communication technology and other different levels. This is also the fundamental reason why Master Lu awarded Li Jie the "smoothest mobile phone system of the year". And these, in fact, can not be completely seen from the chip model, memory size and other data. This is also the reason why manufacturers and ** are putting more emphasis on experience rather than parameters.
This is actually a combination of software and hardware, but it is not covered as a whole like Apple, but is slowly merging.
OPPO's ecological philosophy.
Prior to this conversation, both Hongmeng and The Paper had some publicity, and the term Internet of Everything was once again raised. In fact, OPPO also put forward the concept of smart ecology earlier and implemented the Pantanal system.
These may not be as eye-catching as Hongmeng cars, but they are indeed very OPPO's way - they have done some practical experiences in a low-key manner, such as OPPO, which also does not make cars, and the coverage of Bluetooth car keys is the first in the world. OPPO watches are also in the top 3 all year round in Ideal**. According to Li Jie's statement, their hope is that no matter what car OPPO users drive, they will try to have a very good car-machine interconnection experience.
And this kind of experience, OPPO is not blindly pursuing more. It's a boutique strategy. It is well-known to the outside world that mobile phones, tablets, watches, and headphones are high-frequency products, not only for the individual, but also for the interconnection experience.
Li Jie said, for example, that OPPO has not inserted a SIM version of the tablet, not because it can't be done, but because it feels unnecessary, and the additional cost will eventually be transferred to the user. So the current ideal way is the communication sharing of OPPO mobile phones and tablets,Compared with the way of opening a hotspot on a mobile phone and then using a tablet link,OOPO not only does not feel the link,There is also the sharing of calls and information,At this time, the two devices are in one state。 Not only the cost of the tablet, but also the power consumption has also been reduced.
This is the way OPPO wants different terminals to get along, and it is also a corner of the OPPO ecosystem.
AI carries the future of mobile phone systems.
A few days before this chat,OPPO just released the annual flagship Find X7 series,In addition to the further upgrade of the imaging system,The addition of AIThe X7 has some new features that I haven't thought of before,Among them, the strongest perception of ordinary users is AI call summary and AIGC elimination。
The former is enabled when you hit **, and the phone case automatically recognizes the content of the call and generates the corresponding summary, such as the to-do items mentioned in the call, etc., and no longer needs to be recorded with a pen; The latter, on the other hand, realizes the P-map function on the mobile phone, and the finger circles the screen to eliminate the excess items in **.
These two functions have brought freshness to mobile phones that have always used running score indicators as the selling point of their products, and the reason for their realization is also the 7 billion large model deployed on the device side, as well as the empowerment of OPPO's self-trained AndesGPT large model.
In Li Jie's view, the potential of AI has only been exerted "less than one thousandth". Now OPPO has only done a few scenes, such as elimination, call summary, empowering Xiaobu assistant, etc.
In addition, on the question of whether AI capabilities are placed on the cloud side or the device side, Li Jie mentioned that it must be a combination of devices and clouds, and one side will not be chosen. This is from many aspects such as experience and cost. This is not what the average user knows. According to Li Jie's experience. In addition, the follow-up cost must be considered in the cloud, and the current initial use is not large, and the vendor can be responsible. However, Li Jie estimates that with the popularization of AI-related functions, hundreds of millions of times will be used in the future. It must be to develop to the end side.
In the next two years, each company will produce basic capabilities and computing capabilities on the cloud, and AI capabilities may be similar.
At the same time, the importance of privacy will be on the agenda again in the AI era, and it will become even more important.
Here,Android still seems to have insecure labels,For example, the previous rumor that Apple was going to disable"Shake it"The event of developing ads,Users don't seem to see the voice of any Android manufacturer,But you will see it when you actually use coloros,When the third-party app triggers the opening screen ad to jump,coloros will pop up a reminder,Ask if you want to allow or disable it directly。 In this regard, ColorOS has realized all the possibilities of cleaning up Shake Ads, and properly controlling the boundaries of privacy and the sense of existence, which can only be experienced by using ColorOS, popular new products such as Find X7 and OnePlus 12.