In recent years, the home beauty device market has shown explosive growth, especially the market share of Chinese brands has increased significantly, which has attracted widespread attention. However, the market chaos has also emerged, the quality of products is uneven, and the rights and interests of consumers are difficult to protect.
As a leading brand in the field of precision skin care, amiro has not only consolidated its position in this revolution, but also promoted the development of the entire industry towards standardization through practical measures, becoming a new benchmark in the industry.
In order to ensure a long-term good development environment for the market, the state encourages the innovation of functional skin care product raw materials while tightening the supervision of its efficacy and safety, in April 2022, the State Drug Administration issued the "Announcement of the State Food and Drug Administration on Adjusting Part of the Classification Catalogue of Medical Devices (No. 30 of 2022)", which clearly stated that the radio frequency ** instrument and radio frequency *** instrument products in radiofrequency ** (non-ablation) equipment have been adjusted from class to class III device supervision. It is stipulated that from April 1, 2024, such products shall not be produced, imported and sold without obtaining a medical device registration certificate in accordance with the law, and the relevant management has been improved from the policy level to ensure the safety and health of consumers.
In the context of tightened supervision, amiro has already built a clear scientific research ecology of "industry, academia, research and medicine", and has integrated the concept of medical treatment throughout the whole life cycle of products. In the product R&D stage, AMIRO actively advocates cooperation with external parties, and cooperates with Shanghai Jiao Tong University, Zhejiang University, Sichuan University, Chongqing University and other universities to establish joint laboratories, forming a close "3+4" scientific research chain, promoting industry-university-medical research cooperation, improving the R&D system, and promoting scientific and technological innovation and development through interdisciplinary integration. Up to now, AMIRO has applied for a total of 532 patents and 189 invention patents. In terms of product design, the AMIRO brand has won 38 internationally renowned design awards such as the German IF, the German Red Dot Design Award, and the American IDEA Industrial Design Award.
At the same time, amiro is also conducting multi-center, multi-population, and multi-scenario clinical trials on human efficacy with a number of large tertiary hospitals and third-party authoritative testing institutions, verifying the effectiveness and safety of products with evidence-based medicine, and transforming the efficacy into visual data to ensure the rights and interests of consumers, and contribute to the high-quality and sustainable development of home beauty devices. For example, the Department of the Eighth Affiliated Hospital of Sun Yat-sen University (hereinafter referred to as the "Eighth Affiliated Hospital of CUHK") has confirmed the scientificity, efficacy and safety of the application of Masklight Collagen Cannon in the field of beauty and skin care through scientific and rigorous experiments and real and objective data, and published relevant research in the international authoritative academic journal "Journal of Cosmetic Dermatology" (JCD), laying the foundation for the advancement of "precision skin care".
It is worth mentioning that AMIRO is one of the first brands in China to medicalize home RF beauty devices, and at the beginning of 2023, it has completed the clinical trial filing of Class III medical devices with the Guangdong Provincial Food and Drug Administration, making it ahead of other domestic companies in the registration of Class III medical devices for beauty devices.
Reasonable regulatory policies will accelerate the development of the domestic market in a positive direction. In this context, AMIRO will continue to be guided by consumer needs, innovate and create excellent products by actively exploring the integration model of production, education, research and medicine, and provide consumers with personalized and scientific skin solutions, so that Chinese brands can be seen and recognized by more consumers.
Disclaimer: The market is risky, choose carefully! This article is for reference only and is not intended as a basis for trading.