Shu Yao Laifen's slander turmoil reversed, the brand is not used to Internet celebrities, and netizens are cool
The recent hotly discussed dispute between "Yes Shu Yao" and "Laifen" finally ended with Laifen announcing the verdict and frustrating the blogger. Although the incident has come to an end, the discussion is still hot.
Let's take a look back at the full picture of this "million-fan blogger vs. brand".
In 2022, the internet celebrity "Yes Shu Yaoya" reached a business cooperation with Laifen Company, but due to various reasons, the cooperation ultimately failed to take place, and a dispute arose between the two parties.
In this regard, "Yes Shu Yaoya" published a series of fierce remarks against the Laifen brand on his social account and live broadcast, such as "white prostitution", "no faith in words", etc., which have a very high number of likes and **, which has brought a great negative impact on Laifen.
Initially, netizens generally supported the blogger, but as Laifen publicly responded to these false statements and decided to sue "Yes Shu Yao" because of the damage to her reputation, the incident began to reverse.
Although neither side commented further on the incident, the heat continued for a long time. A year and a half later, the case went through the second instance, and the court finally ruled that "Shi Shu Yaoya" should publicly apologize to Laifen Company and compensate 330,000 yuan.
However, because Laifen did not make the verdict public, the melon-eating masses at that time did not know the final result and the truth of the matter.
On January 19, 2024, after the dust settled on a three-month verdict, a blogger once again posted a series of relevant content on his social account, which attracted new attention.
In the latest **, "Yes Shu Yaoya" focused on topics such as public welfare, umbilical cord wrapping during pregnancy and premature birth, and emphasized that the verdict gave her justice, and the defamation accusation was not established.
In addition, "Yes Shu Yao" also led the topic to the perspective that if she used the 330,000 yuan to do public welfare, she could help many people, which not only resonated with the female group, but also aroused widespread attention.
Interestingly, this ** has been on the hot list on both Douyin and Weibo.
The comment area and live broadcast room of Laifen's official blog were once again flooded by fans, and this story of reversal and reversal is still a showdown between millions of fan bloggers and brands.
This is a story full of suspense, and people can't help but want to have a ** after all. However, this time, the brand did not let it go as before, but issued a statement and posted the conclusion of the two judgments.
In the following day, they made public the full text of the verdict in the form of **, which gave people a deeper understanding of the dispute.
The judgment recorded the circumstances of the matter in detail and clearly pointed out that the defendant had insulted and defamed the plaintiff. This made the fans who had previously caused controversy in the comment section begin to calm down.
It can be seen from this that we should remain rational when eating melons and not easily favor either side. It is not necessary for those who have writing and eloquence to be right, and the world is not justified by the weak.
For influencers, traffic and follower stability are the most important. Among them, keeping in line with fans and occasionally carrying out public welfare operations, such as the umbilical cord around the neck during pregnancy, the difficulty of women giving birth, and other topics, are easy to arouse the sympathy and empathy of the majority of netizens, and fill the bitter drama with bitterness, which is the favorite drama of the people who eat melons.
As for the verdict? That's not the most important thing, because in an era where traffic is king, emotions and traffic are king. By the time the truth came out, it was too late.
In the era of self-promotion, how to attract fans, establish an image and realize monetization has become a common way for many Internet celebrities. Even in the face of litigation, as long as you can win the sympathy and support of the public, you may get more attention.
Some brands, such as the Laifen high-speed hair dryer, often resonate with stories of charity, pregnancy, etc., in order to attract female consumers. In a highly competitive market, in addition to product strength, PR capabilities are equally important.
If brands fail to handle similar incidents properly, word of mouth may be tarnished as a result. Therefore, how to win the trust and loyalty of consumers while maintaining the brand image is an important topic for brand development.
1.Brand PR is not the same as being a good person! In the face of malicious rumors, how should brands publicize in order to win lawsuits and win favor? Laifen gave the answer, and they quickly posted the verdict, proved their innocence with practical actions, and also won the support of the melon-eating masses.
Although this incident had an impact on the Laifen brand, they handled it properly and clarified it in a timely manner, so that the negative remarks were effectively controlled, and laid a solid foundation for the company's later image improvement.
2.Brand PR is not about being a good person! In the face of malicious rumors, how should brands deal with it in order to win both word-of-mouth and traffic? Leifen taught us a lesson with practical actions.
They reacted quickly, posted the verdict, spoke with facts, and won the sympathy and support of the people who eat melons. Although they won the case legally, the impact of the incident on the brand was ongoing.
In the online world of information, rumors spread quickly, coupled with the influence of information cocoons, ordinary people are easily led to rhythm. If the slandered party does not clarify in time, the negative remarks will increase exponentially, which will make it more difficult to improve the brand's image in the later stage.
Therefore, Laifen won the lawsuit this time, but in the era when the speed and traffic of the Internet ** fermentation are king, there are still many traffic parties who deliberately distort the facts, just to gain attention, after all, black and red are also red, as long as there is traffic.
The Internet is a double-edged sword, it can make many good brands familiar to the public, but it can also make many brands deeply involved in the turmoil. As a domestic small household appliance brand, Laifen has won the favor of many consumers with its star products and the low price and high configuration brought by the concept of inclusive technology, but it has also attracted malicious attacks.
But through this incident, we can see that in the face of malicious attacks, brand PR is not only about being a good person, but also needs to have practical actions and a firm attitude.
This incident indirectly proves the success of Laifen, which has attracted some Internet celebrities to slander with bitter stories and text traps for the sake of traffic. To maintain high sales and recognition, Lefen needs to adhere to independent research and development and inclusive policies.
Many people got to know the influencer with 2.6 million followers through this, and her goal was achieved. It is not a good thing for influencers to have too much say and can lead to unfair distribution of wealth.
When consuming, we should be rational about the remarks of Internet celebrities and pay attention to the brand's technology research and development and performance advantages. In the era of social **, we should be responsible for our own remarks, not easy to fight, not to eat melons.