In the context of Huawei's suppression by the United States, Chinese companies have shown tenacious self-research capabilities and indomitable fighting spirit. Huawei's experience has not only stimulated the collective blood of domestic enterprises, but also given birth to a number of emerging leading enterprises. Among them, the rise of Xiaomi Auto on the track of new energy vehicles is undoubtedly a concentrated demonstration of the strength of Chinese enterprises.
Xiaomi Auto has invested huge R&D resources and funds in just three years, gathered 3,400 engineers, and is committed to achieving breakthroughs in multiple technical fields. However, with the emergence of Xiaomi cars, doubts about its technology have also risen on the Internet. These doubts are not unfounded, but stem from a new PR war.
Different from the traditional PR war, this new PR war shifts the battlefield from social media, especially short platforms. Here, netizens believe the information in the comment area even more, and these seemingly ordinary netizens have become the main force in this public relations battle. They took the rhythm in the comment area, making baseless rumors about Xiaomi, trying to create an image of Xiaomi "stealing" technology. These comments are often topped to a popular position, misleading many melon-eating people.
Most of these reviews focus on Xiaomi's Super Motor V8S and Xiaomi's Super Die-Casting technology, claiming that these technologies are not developed by Xiaomi itself, but from other manufacturers. In order to deal with these rumors, Xiaomi officials, Inovance Technology, Haitian and other manufacturers have refuted the rumors. Inovance Technology made it clear that the Xiaomi Super Motor V8S was developed by Xiaomi, while Haitian also clarified and denied the rumors about its own products.
However, the effect of these rumors does not seem to be obvious, and the rumors are still raging in the comment area of the short **, and even have a tendency to intensify. The reason is that the way this PR war is played has changed radically, making traditional PR tactics helpless. Rumors spread with the help of amateur self-** accounts, and once they are exposed, they can quickly delete comments, making it difficult to trace the source. At the same time, the help of algorithms also allows rumors to spread rapidly, forming a "resonance" effect.
Faced with this challenge, Xiaomi needs to adopt a more decisive and innovative strategy. First of all, we should strengthen our position on self-developed technology, refute rumors in a timely manner, and prevent further spread of rumors. Second, with the help of legal means, we will crack down on rumor-mongers and play a deterrent role. In addition, we need to upgrade our monitoring methods and use technology to control data and find the source of rumors.
At the same time, the majority of netizens also need to be vigilant, keep their eyes open, and not be confused by rumors. Only by working together can we create a healthy and just online environment. This PR battle is not only a test for Xiaomi, but also a test of the collective wisdom and solidarity of Chinese enterprises. We have reason to believe that with the encouragement of pioneers such as Huawei, Chinese companies will continue to rise and show stronger strength and innovation capabilities.