It's Chinese New Year! It's Chinese New Year! Dark Horse is here, I wish you all a Happy New Year! Safe and healthy! Getting richer!
If you want to talk about the "sense of Spring Festival ritual" every year, who gave it?
Yes, of courseAlipay! No, the annual Alipay "Jiwufu" activity has finally begun!
However, this year's event was renamed and called"Five Blessings".
*Screenshot from Weibo @Alipay.
The event entrance is at the top of the homepage, which is quite easy to find. As of the time of Dark Horse's press release, 320,000 people have gathered! Just ask you if you're in a panic??
Anyway, let's take a look at how we played this year, shall we?
*Sourced from Alipay.
How to "collect five blessings" on Alipay this year?
This year's gameplay is the same as that of previous years. In the event, players collect five kinds of Fu cards, namely "Patriotic Fu", "Prosperity Fu", "Harmony Fu", "Friendly Fu", and "Dedication Fu", and finally they can synthesize "Five Fu Cards" to share a grand prize of 500 million yuan (divided by luck). By the way, the draw will be held at 22:18 on February 9.
It's a familiar recipe, a familiar taste
So how do you get Fuka? It's still the same as before, you can get a Fu card by looking at **, shaking it, looking for energy in the ant forest, sweeping the word Fu with AR, and giving it to each other with relatives and friends. It's just that this year, Alipay replaced the activity of "writing the word Fu to get a Fu card".You can play three games a day of "looking for the word Fu to get the Fu card".
Don't say, these pictures are really eye-catching
It is worth mentioning that this year's Alipay's "Five Blessings Festival" has also come up with a lot of innovative gameplay, which is very "creative".
First of all, Fuka has added "Tiantianfu" and "Brand Fu":
"Everyday Blessing" is a random fortune card dropped during the event of collecting five blessings. After everyone gets the "Everyday Blessing", you can get the password by watching** or playing games (up to 12 a day), if the password you get matches the winning password in the live broadcast room that day,You can get Alipay 6$16 no threshold red envelope.
Please slide the image above.
Brand Fu", the same is a random Fu card, but the difference is,"Brand Fu" has to find relatives and friends who do not have a brand Fu card to help activate it before it can take effect and participate**. The prizes are quite rich, including 10G gold bars, Youku SVIP annual card, Huawei Mate60, Year of the Dragon movie package ......Seeing the dark horse, his heart was briefly moved.
Please slide the image above.
In addition, there are new ways to play "Fortune Shop" and "Fortune City".
In the "Fuqi Store", you can use the Wufu Fu Card to participate**, you can also use the Fu Card and Fu Card plus cash to exchange for gifts, and you can also use the Fu Card to open the Fu bag in exchange for the low-cost purchase rights of goods.
In the "City of Blessings", there are even more subdivided activities. The "City of Blessings" can be divided into three blocks: Happy Street, New Year's Customs Street, and Haoli Street, which correspond to three types of activities.
That's right,This year, you can still do the "Blessing" task to increase the red envelope. This year, Alipay also integrated AIGC generation gameplay into the event, and created a "Time and Space Photo Studio" and "Soaring Small Theater".
Netizens reported a big difference, and the gameplay was criticized!
After the dark horse combed through, it was found that this year's event was not ordinarily complicated. Dark Horse suddenly didn't want to participate in the ...... againNo wonder, this year we are going to change the name of "Jiwufu" to "Wufu Festival", and we can pretend to be more......
Therefore, for this year's "Five Blessings Festival" of "Alipay", some netizens focus on the sense of ceremony and must participate!
After all, this event has been going on for nine years......
*Screenshot from Weibo.
There are also netizens who expressed their disgust at its increasingly bloated gameplay and the increasingly mature commercial operation of the event.
As the saying goes, "a meal is as fierce as a tiger, and a red envelope is two cents and five cents".
emmm, I don't know if you picked up the merchant's wool or was the merchant turned back?
*Screenshot from Weibo user.
However, in general, judging from the strength of Alipay's "Five Blessings Festival" this year, it is still very large. But the complexity of the activity is also very complex.
So, do you plan to spend brain cells on these three melons and two dates? Have you collected all the blessings of dedication?
How are other platforms playing during the Spring Festival this year?
In addition to Alipay, Spring Festival activities on other platforms this year have also been released.
Jingdong and Xiaohongshu waved their hands and contracted this year's "CCTV Spring Festival Gala".
On January 19, Xiaohongshu officially announced that it would become a note-sharing and live broadcast sharing platform for the "Spring Festival Gala", and writing notes to win rewards, the main focus is an immersive companionship.
On January 24th, Jingdong officially announced that it will become the exclusive interactive cooperation platform for the 2024 Spring Festival Gala of the main station.
*Taken from Minnan Net.
In addition, ByteDance's Douyin, Watermelon**, Toutiao and other platforms have also been synchronized to start the theme activity of "Laughter in China".
There are also a variety of ways to play thisYou can not only "collect zodiac cards" to win red envelopes, but also play "Fortune Dragon" to divide 300 million red envelopes, and have group chat games with relatives and friends.
*From Douyin***
Of course, no matter which platform it is, the traffic of the "Spring Festival stalls" is a huge piece of cheese, and no one will be willing if they don't take a bite.
Although the gameplay of each family is more complicated, everyone's core logic still revolves around the two points of social sinking and brand value.
So, who will come out on top this year? It depends on which one you are willing to participate in?
Finally, at the end, the dark horse did a small investigationWhich platform will you be participating in this year? Or do you want to go through all the platforms?