Starting from a pork store in Dongguan, Guangdong, to a fresh food giant with nearly 3,500 stores across the country, Aunt Qian's development speed is remarkable.
Feng Jisheng takes "not selling overnight meat" as the core concept, ensuring the freshness of ingredients and winning the trust of consumers. With the expansion of business, Aunt Qian not only provides pork, but also adds poultry, vegetables, aquatic products and other categories to meet the diversified needs of consumers.
At the same time, Aunt Qian always adheres to the principle of being close to the people and good quality, so that consumers can enjoy high-quality ingredients at their doorstep.
In terms of financing, Aunt Qian has received support from well-known institutions such as Gaorong Capital and Qicheng Capital. After several rounds of financing, Aunt Qian's valuation has continued to increase, providing sufficient financial guarantee for the company's rapid development.
In terms of store expansion, Aunt Qian has always adhered to a steady development strategy. From the 130th store in 2015, to the 1,000th store in 2018, and then to nearly 3,500 stores today, Aunt Qian has steadily achieved a nationwide layout step by step.
Aunt Qian's two major brand characteristics are even more deeply rooted in the hearts of the people. On the one hand, the promise of "not selling overnight meat" allows consumers to buy with confidence; On the other hand, the strategy of discounting** every half hour after 7 p.m. not only attracts a large number of consumers, but also increases brand awareness. This unique marketing strategy makes Aunt Qian stand out in a highly competitive market.
Qian Dama's success is due to its precise market positioning, unique business model and steady development strategy. In the future, Aunt Qian will continue to be committed to providing consumers with a better and more convenient fresh shopping experience, and become a "vegetable market at the doorstep" trusted by more families.
Aunt Qian, a high-profile brand in the fresh food industry, is inseparable from its success driven by two highlights.
First of all, Aunt Qian adheres to the promise of "not selling overnight meat", which is not only a simple market positioning, but also an impeccable pursuit of freshness and quality.
This concept is deeply imprinted in every service of the brand, so that consumers can choose and trust Aunt Qian with confidence.
It is precisely because of this insistence on quality that Aunt Qian has won wide recognition from consumers and laid a solid foundation for the rapid development of the brand.
Secondly, Aunt Qian's innovative marketing strategy - "after 7 o'clock in the evening, every half an hour discount", this practice is unique in the industry.
Although it seems unconventional, it is this unique strategy that makes consumers feel the sincerity and affordability of Aunt Qian, and also shows the integrity of the brand.
This unique marketing strategy not only spread rapidly, allowing more people to understand and trust Aunt Qian, but also injected a strong impetus into the rapid development of the brand.
Aunt Qian, a brand unique in the field of fresh food, has the thoughtful and innovative spirit of its founder, Feng Jisheng, behind its success.
Faced with the challenge of consumers not being able to intuitively feel the amount of products in online channels, Aunt Qian cleverly adopted a standardized sales strategy.
Whether it is a mini program store or an offline store, all fresh products are in accordance with unit standards such as portions**, ensuring that consumers can get a consistent product experience no matter which channel they buy.
This strategy not only enhances the interaction between consumers and the brand, but also improves the stickiness of users, so that Qian Dama can quickly reach consumers and achieve more efficient monetization.
More importantly, through this strategy, Aunt Qian has successfully created an image of a "vegetable market aunt" who is "enthusiastic" and "has rich life experience", conveying the brand's warmth and human touch to consumers.
As of June 2022, Qian Dama has been deployed in more than 30 cities across the country, with nearly 3,300 stores in operation. In the field of fresh retail, Qian Dama has become the largest community fresh food brand.
This achievement not only demonstrates Feng Jisheng's business wisdom, but also the result of his ten-year adherence to the tenet of "not selling overnight meat" and the implementation of the "Nissin" model.
In this process, Feng Jisheng not only pays attention to the innovation of the store business model, but also always thinks about how to make franchisees profitable.
He knows that only by making franchisees make money can the brand achieve true sustainable development. After long-term accumulation and hard work, Aunt Qian has now become a leader in the fresh food industry. Follow me to learn more about the entrepreneurial stories of people!!