Before the Spring Festival is over, there will be a "big event" in the science and technology circle It is reported that OpenAI released SORA, an AI tool generated by text, and the effect is extremely realistic, breaking a number of records. The emergence of SORA has brought the general artificial intelligence agi in human beings one step closer. So. What does the emergence of SORA mean for Xiaohongshu's content industry?
It is believed that the application of SORA in the field of content will improve the average level of creativity, and the bad money will drive out the good money, and the requirements for creation will increase.
Figure |Internet.
Taking the popular vlog of the Red Book er as an example, the content gradually tends to be homogeneous, such as "many people's vlogs are the same, the alarm clock rings, the curtains are opened, and the exercise jumps", "vlog three-piece set: bagels, coffee, omelette", similar scene behavior, it seems that you can guess what will happen in the next shot
Under the prevalence of tools, if the original narrative method is still followed, it may face obsolescence.
It is believed that the charm of vlogging lies precisely in the real emotions and vivid life experience shown by unique individuals. When scripts are patterned, aesthetic fatigue occurs, and it is difficult for us to see diverse lifestyles and personalized expressions of authors, and the appeal of content is greatly reduced.
And SORA will open a new era of visual storytelling, greatly reducing the threshold for user creation, and will affect many industries such as editing, visual effects, MV, photographers, etc., the future of a person is a company, the era of super content individuals is accelerating.
In addition, technological innovation combined with the control of hot spots can make content invincible. Qiangua data shows that weekly hot spot support provides creative inspiration and inspiration for bringing goods, and can also assist in the field of short ** to go further.
Figure |Qiangua data.
In the future, whether it is a brand or a creator, as long as you control the inspiration and script, you can directly use Sora to generate it, and this kind of production efficiency will not be so difficult to make a content platform like Xiaohongshu.