At the beginning of 2023, the development and advent of a series of artificial intelligence large model applications represented by ChatGPT, artificial intelligence ushered in an explosion after a long silence, which kicked off the baptism of all walks of life, and even triggered a series of issues such as social unemployment, ethics, cultural traditions, security and privacy, as well as the ultimate fatalism of carbon-based and silicon-based.
But in any case, new species are always full of chased-after power, and "Since the Future" has once again kicked off. Looking at the rapid development of the industry in recent years, we always have a similar sigh: if it were not for the strong accumulation of traditional industries in the past to give birth to a mature industrial chain and rich application scenarios, how could new species be carried with such a generous imagination space?If it weren't for the empowerment of new species every time, how could all walks of life burst out by leaps and bounds?
We remain actively believing that with the advent of every innovative species, there are also countless new opportunities under disruption.
On August 18, the "2023 New Domestic CoolTOP100 Brand List" with the theme of "Origin and Rebirth" was released at the Yiou ZAO New Consumption Conference. The report analyzes the current situation and development of new domestic products from five chapters, including origin, inheritance, transition, prospect and rebirth, and combines future trends, through the review of more than 100 industry experts and the self-developed 2R2P evaluation model of Yiou Think Tank, and launches the list of four new domestic products.
China has a vast consumer market with huge potential, but the current competition of domestic brands is becoming increasingly fierce, cutting-edge brands continue to pour in, time-honored brands are innovating and upgrading, and all kinds of competing products are trying to seize market share. In this context, domestic brands should still pay close attention to product quality, service quality and technological innovation to seek long-term development.
At present, domestic brands are at the crossroads of development, deep cultivation of domestic and foreign countries, product quality is the core driving force to maintain long-term purchases of users, especially in developed countries with strict environmental protection indicators, stable and excellent product quality is an important "stepping stone".
The high-quality products rely on the upgrading and integration of the industrial chain and the R&D iteration of the enterprise, through the improvement of production efficiency, product quality control, and product iteration of the research and development, and constantly improve the use of consumers' feelings, so as to consolidate the brand foundation and truly occupy the mental highland of consumers.
Yiou Think Tank dismantles the constituent elements of brand value, and forms a modular correspondence between the elements of enterprise capability and consumer demand: flexible production, digital process, chain collaboration, and R&D strategy, corresponding to the underlying demands of customers for product quality, applicability, and cost performance;The company's production, quality control, and R&D capabilities correspond to customers' basic needs for product quality, quality, and functionThe premium ability of enterprise originality and design corresponds to the additional demand of consumers for innovation and aesthetics.
It is worth noting thatReturning to the essence of products, responding to basic demands, and laying out long-term business are the foundation of an enterprise's long-term developmentOn this basis, the extension of originality and design can make the product truly obtain lasting repurchase and attention, so that consumers can obtain the spiritual receipt beyond the product itself. Don't be too ambitious, and seek the near and far, which is a topic that enterprises should think about more at present.
Based on this background, Yiou Think Tank released"2023 New Domestic CoolTOP100 Brand List".
As product design becomes more and more specialized, content platforms become more and more diverse, and digital communication tools become more and more abundant, there is no shortage of explosive products in the new consumer industry. While the product has gained a lot of attention in a short period of time, consumers' repurchase and self-propagation have formed a positive force that cannot be ignored. It is also the idea of creating explosive products that has achieved a number of new consumer brands.
But time is always the best verificationFrom "popularity" to "long-term popularity" of products, the brand is achieved behind it, and it is also subject to the influence of brand strategy.
In order to discover and record the excellent new products of each vintage, Yiou Think Tank released"2023 New Domestic CoolTOP20 Product List".
Mobile social networking** is closely integrated with the lives of young consumers, and the use of fragmented time for online entertainment has become the norm. Driven by this situation, the formation of a highly mobile market has accelerated around the world, and all kinds of brands have opened up online channels to deepen marketing, use the Internet as a medium to form an efficient and fast information communication chain, and use e-commerce to break through traditional barriers and achieve cross-border going overseas.
The scale of the cross-border e-commerce market continues to grow, the brand competition is fierce, and the localization development under the first-chain layout has become an important starting point for quickly opening up overseas markets and occupying market share. Establishing local awareness can effectively avoid risks arising from cultural customs and national policies. On this basis, only by selecting categories that meet the characteristics of the local market and consumer needs and creating differentiated advantages can we capture brand growth opportunities.
In this context, Yiou Think Tank released"2023 New Domestic Cooltop Overseas List".
Under the characteristics of evaluation standards and rules, the ESG system that meets the characteristics of the Chinese market is gradually improving. With the advent of the era of information disclosure, the three dimensions of environment, society and corporate governance have become important considerations for leading domestic enterprises and brands in the consumer field to obtain comprehensive evaluation, obtain investment and adapt to international cooperation and competition.
Echoing ESG,The concept of sustainable consumption has deeply penetrated the consumption life of young people, promoted the development of various industries such as clothing, food, use and transportation to sustainable segments, and gave birth to more new application scenarios and new categories.
Faced with various challenges such as low-carbon transformation, resource utilization, energy consumption, waste discharge, biodiversity, and high-quality utilization, leading domestic brands took the lead in joining the sustainable development team and successively achieved phased results.
In this context, Yiou Think Tank released"2023 New Domestic CoolTOP10 ESG Special Contribution List".
Whether it is the more mature ** chain system, the digital tools that run through the circulation of products, or the global market provided by cross-border going overseas, the sustainable consumption brought about by the global consensus of the "dual carbon" ecological goal, or the more recent artificial intelligence model and other new technologies, a new round of opportunities is coming in a multi-dimensional form.
The renewal of the industry always seems to be driven in a spiral: the old species are often baptized by the new species, and the new species gives the old species a new vitality to revitalize. Ideas, cultures, models, products, and technologies can all be the core forces that form new species.
With the origin of the new species, the old species must have a new life;Looking back, how could the old species not be the origin, and the new species not be the new ones?
The 2023 new domestic cooltop series list has come to an end, but the growth story of new domestic products continues.