Text |Song Liwei.
Edit |Zhao Cheng.
In 2023, GAC Aion will sell a total of 480,000 units, a year-on-year increase of 77%. Although it is still far from its annual sales target of 500,000 units, it is 37The growth rate of 9% is still more than 1 times higher. In 2024, GAC Aion will target 700,000 vehicles, of which the smooth development of overseas markets is one thing, and whether Haobo can shoulder the heavy responsibility of impacting the high-end market as scheduled is more important.
As Gu Huinan, general manager of GAC Aion, said, the "new four modernizations" have developed to this day, with more than 20 years of accumulation, "now is a good time for the second wave of high-end development of electrification, and it is a very good opportunity to intervene at this time."
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In fact, in 2023, Haobo's performance in the high-end new energy vehicle segment is not bright, which will inevitably make the outside world question its impulse.
However, in Gu Huinan's view, in 2023, Haobo's new car will only be on the market for half a year, and it will take some time to achieve rapid sales growth. With the independent operation of the Haobo brand, as well as the recent official completion and production of the Ruipai intelligent ecological electric drive factory and the mass production of the M25 super electric drive, Haobo will also enter the stage of comprehensive accelerated development.
In addition, Qiu Liangping, director of the marketing department of Haobo, told Caijing Auto (ID: caijingqiche) that in 2024, Haobo's sales outlets will be expanded to about 200, and at the same time, in order to reach consumers in a wider range and more directly, Haobo will also increase the construction of directly operated stores.
In terms of products, in mid-2024, Haobo will launch its fourth blockbuster model, adding chips to the brand's speed.
Aion and Haobo operate separately
Although the sales volume of Haobo in 2023 is less than expected, only 8087 vehicles, and it is alleged that there is resistance to Aion's impact on the high-end market, in Gu Huinan's view, Haobo will only complete the trademark registration in June 2023, and the product will only be on the market for half a year.
We are sincere in building a high-end brand. Gu Huinan said that Haobo has its own system in R&D, manufacturing, sales and industrial chain.
From the R&D side, since Haobo has special quality standards, they are preparing to transform the first factory into a Haobo super factory. On the first chain, Haobo will select about one-third of the strongest industrial chain from the GAC Aion system as the best business.
At the sales level, "Haobo has been completely independent, and the sales model will be further reformed, in addition to the distribution model, the direct sales model will also be promoted to create a new customer experience model, so as to create a real high-end experience model." Gu Huinan said that Haobo is making all-round changes, but this is not achieved overnight, and they need to work hard for several years to completely lay a solid foundation.
Image source Enterprise.
At present, the Aion brand and the Haobo brand have been separated, and the two brands will have their own independent images, teams and channels. The Eros Arrow logo will also be unique to Haobo in the future.
Qiu Liangping told Caijing Auto (ID: caijingqiche) that 2024 will be a year of accelerated development of Haobo.
Although Haobo has only been officially launched to the market for half a year, there are already three models of SSR, GT and HT, and in mid-2024, we will also launch a fourth blockbuster model. In addition, Qiu Liangping also said that in 2024, Haobo's sales outlets will be expanded from the current more than 100 to about 200.
Fully realize the self-development and self-production of Sanden
When it comes to the development of the Haobo brand, Gu Huinan is obviously very optimistic.
Obviously, when consumers buy new energy vehicles, the traditional luxury brands represented by BBA are no longer the core representatives. This is the change brought about by the development of the 'New Four Modernizations', and it is also the second wave of good time for new energy vehicle companies to develop into the high-end market. Gu Huinan said.
For Haobo, the favorable external environment is not unique, and Gu Huinan's confidence actually lies in his confidence in GAC Aion's core technical strength.
Image source Enterprise.
On January 30, GAC Aion's Ruipai Intelligent Ecological Electric Drive Factory was officially completed and put into operation, and at the same time, the M25 super electric drive, which represents a new technological breakthrough in Quark Electric Drive, was also officially mass-produced. This means that GAC Aion has achieved a comprehensive self-research, self-production, independent and controllable industrial chain layout in the field of new energy and electric vehicles.
Among them, the M25 super electric drive will be the first to be installed on the Haobo model.
Picture: Song Liwei.
It is worth mentioning that this electric drive not only has a speed of 22,000 rpm and a power density of 12kW kg, but also the motor volume is only half of the mainstream products in the industry, which is called "handheld V8".
In addition, thanks to a series of efficiency improvements such as electronic control algorithm, motor design, and light load drive train, the working efficiency has reached 925% level.
In Gu Huinan's view, thanks to the blessing of GAC Group and GAC Aion, the Haobo brand has a unique foundation for development, and in 2023, the brand recognition of Haobo as a high-end car has also been widely recognized by consumers. In 2024, GAC Aion will accelerate the pace of internationalization on the basis of the Chinese market. In the next 1-2 years, it plans to establish its own production bases and sales bases in Central Asia, West Asia, America, Africa and Europe.
Editor-in-charge: Zhao Cheng.