Although various AI applications, including AI PC, are widely expected to be the main theme of this CES, chip manufacturers still maintain their efforts to promote the relevant layout and publicity of automotive electronics.
Major manufacturers including AMD, NVIDIA, and TI have specially proposed new products and cooperation plans related to automotive products, such as NVIDIA announced that it will cooperate with Mercedes-Benz in the field of autonomous driving.
AMD introduces the latest 7nm AI SoC Ryzen Embedded V2000A series processorsTI has launched a variety of different automotive solutions, including millimeter-wave radar required by ADAS, which are evaluated by people familiar with the semiconductor industry, and there should be other chip brands in the future to put forward the latest automotive development progress.
From the products announced by the above-mentioned U.S. manufacturers, it can be seen that the focus of CES is still for ADAS, autonomous driving, and high-speed computing in the car, as in the past few years.
Automotive chip manufacturers pointed out that this is somewhat related to the technical direction that the U.S. market attaches importance to, and basically U.S. customers are very active in the development of autonomous driving and various ADAS applications at this stage, which is slightly different from the characteristics of China or other markets that focus more on intelligent cockpit functions.
IC designers also mentioned that in fact, chip manufacturers are still studying their own technical strengths in the direction of automotive technology development, such as AMD and NVIDIA are still studying technologies such as high-speed computing and software platforms for ADASTI's millimeter-wave radar products and other driver products are also TI's traditional strengths.
If companies such as Qualcomm and MediaTek also want to propose new progress in automotive use in the future, it is expected that they will also focus on their own technical strengths, including intelligent cockpit-related functions, as well as various computing platforms, networking solutions, etc.
Taiwanese IC designers are also expected to exhibit a variety of automotive-oriented IC manufacturers, including the leading display driver IC manufacturer in the automotive DDI market, and are expected to exhibit automotive OLED panels and large-scale touch integrated panel related solutions, as well as various smart lens modules.
Realtek is expected to focus on the long-established automotive Ethernet product line, aiming at other solutions such as wireless Bluetooth chips such as Wi-Fi and Bluetooth, as well as chip products such as imaging and audio, hoping to enter the automotive chain with more different products.
It is understood that other Taiwanese IC design companies participating in the exhibition include MediaTek, Dafa, Phison and Etron.
In the past few years, the CES exhibition has been jokingly called half of the auto show, mainly because in the past few years, in the entire consumer market, the most anticipated application of technological innovation is automotive products, and the United States is a big car country, which naturally attracts many related players to show off their automotive technology at CES.
But at this year's CES exhibition, AI will obviously get a bigger stage, in addition to AI PC, there are many different applications on display, which will make the light no longer only focus on automotive electronics, more or less a little magnesium lamp will be eaten.
However, many exhibitors said that compared with the past few years, which can only rely on automotive electronics to support the field, this year's more AI is actually a good thing, and automotive electronics and AI are also closely related, and the momentum of mutual lifting will be more significant.