Introduction:XiaomiFounderLei JunIn the most recentsuvAt the press conference, yesXiaomiThe first electricsuvThe pricing of the SU7 model year was responded. He said"1.990,000 is definitely a joke, 990,000 is also impossible"and price it in the range of 300,000-500,000 yuan, which is similar to that of Porsche. This remark sparked a huge controversy on the Internet, and many netizens began to question itXiaomiWhether it has deteriorated or not, it is no longer possible to provide cost-effective products as in the past. However, we should look at these doubts objectively, understandingXiaomiof the transformation as wellLei Junof thoughts. At the same time, we should also thinkXiaomiMarchCarsProspects and challenges of the market.
Lei JunIt is clear that the SU7 is a high-end positioning model, aimed at those sedan consumers who are looking for performance and experience, rather than those who are looking for value for money. AsXiaomiCarsThe first model of the business, the positioning of the SU7 is more like the embodiment of technology and brand image, it isXiaomiCarsThe foundation is laid in terms of high performance and quality. Therefore, withXiaomiMobile phonesIt is obviously unfair to demand the su7 standard. XiaomiIt's no longer just oneMobile phonesBrands, different products have different positioning and strategies. Therefore, the ** of the su7 does not implyXiaomiSpoiled, it justXiaomiA signal of ecological transformation and upgrading. However, we need to wait for time to see if consumers are truly embracing this shift.
Expansion: The positioning and pricing of the SU7 isXiaomiRightCarsStrategic choices for the market. withXiaomiGradually developed into a comprehensive companyTechnology companiesIt has expanded into a wide range of categories and is no longer limited toMobile phonesField. This also means that there will be different market positioning and pricing strategies between different products. For su7,Lei JunPositioning it as a high-end model, this is the same as:XiaomiThe positioning of the brand in the minds of consumers is compatible. AsXiaomiCarsThe first model, the SU7 undoubtedly carriedXiaomiCarsThe image of quality and innovation in the minds of consumers. In the high-end sedan market, performance and experience are the primary concerns of consumers, so the pricing of the SU7 is also in line with the rules of the market. I hope that through the listing of the SU7,XiaomiCarsIt can establish a high-quality, high-performance brand image and win the recognition and favor of consumers.
XiaomiChoose to marchElectric carsThe market is not completely missed. For new entrantsElectric carsmarketXiaomiCarsIt's a green space. According to **, by 2025, the worldElectric vehiclesThe number of holdings is expected to exceed 1600 million vehicles, China as the world's largestElectric vehiclesThe market is growing at a particularly rapid rate. Electric vehiclesThe times have come forTechnology companiesSuch as:XiaomiThis is a once-in-a-lifetime opportunity. Compared to traditionalCarsManufacturer,XiaomiIt has leading technology accumulation in electronic appliances, artificial intelligence, operating systems, battery technology, etc. Take advantage of these technological advantages to seize market opportunities, I believeXiaomiCarsYesElectric carsA new world has opened up in the market. XiaomiCarsThe emergence of will also be promotedFuel vehiclesAnd the monopoly of traditional car companies on this industry has been broken.
Expansion: With the increasing global demand for environmental protection and sustainable development,Electric carsThe market has become a fast-growing area with great potential. As the world's largestElectric vehiclesmarket, China inElectric carsThe industry is also in a leading position. XiaomiAs a familyTechnology companiesMarchElectric carsThe market has a certain first-mover advantage. Electronics and appliances, artificial intelligence, operating systems, battery technology, etc. areXiaomiThe core competitiveness of these technologies is inElectric carsThe field has important application prospects. XiaomiThrough the advantages of its own technology and innovation ability, for:Electric carsThe market brings better products and experiences to meet consumers' needsElectric carsneeds. At the same time, breakFuel vehiclesand the long-term monopoly of traditional car companies in this industry, promoting market competition and helping to provide more choices and high-quality products.
The emergence of any new thing and the development of new markets are inevitably questionable and controversial, which is a reality that entrepreneurs and leaders must face. Looking back,XiaomiMobile phonesIt was also criticized for its high pricing, but it finally proved itself through excellent product and market performance. I believe,Lei Junand what he leadsXiaomiThe team is also able to resolve doubts from the outside world with patience and enterprising spirit, and ultimately make consumers and the market acceptableXiaomiCarsvalue. XiaomiThe tonality has not changedLei Jun's ambition has never changed, and in the face of challenges and doubts, he has always said and done, which we are familiar with and recognizeXiaomiStyle.
Extension: As a leading companyTechnology companiesXiaomiWe have been actively exploring and innovating. It's different from traditionCarsManufacturer,XiaomiWith technology as the core and user experience as the center, we are committed to providing users with high-quality and high-performance products. In the face of doubts and controversies,XiaomiThe team will work harder to launch innovative products, continuously improve the user experience, and respond and prove themselves with the power of products. At the same time,XiaomiWill also keep an open mind and with other car companiesTechnology companiesCooperate and promote togetherElectric carsThe development and progress of the industry. Only by constantly innovating and adapting to market demandXiaomiIn order to be able to gain a foothold and gain market share in the fierce competition.
Summary:XiaomiFounderLei JunIn the most recentsuvAt the press conference, yesXiaomiThe first electricsuvThe pricing of the SU7 model year was responded. He said 1990,000 is definitely a joke, 990,000 is also impossible, and it is priced in the range of 30-500,000, which is similar to Porsche. This remark sparked a huge controversy on the Internet, and many netizens began to question itXiaomiWhether it has deteriorated or not, it is no longer possible to provide cost-effective products as in the past. However, we should look at these doubts objectively, understandingXiaomiof the transformation as wellLei Junof thoughts. At the same time, we should also thinkXiaomiMarchCarsProspects and challenges of the market.
Lei JunIt is clear that the SU7 is a high-end positioning model, aimed at those sedan consumers who are looking for performance and experience, rather than those who are looking for value for money. AsXiaomiCarsThe first model of the business, the positioning of the SU7 is more like the embodiment of technology and brand image, it isXiaomiCarsThe foundation is laid in terms of high performance and quality. Therefore, withXiaomiMobile phonesIt is obviously unfair to demand the su7 standard. XiaomiIt's no longer just oneMobile phonesBrands, different products have different positioning and strategies. Therefore, the ** of the su7 does not implyXiaomiSpoiled, it justXiaomiA signal of ecological transformation and upgrading. However, we need to wait for time to see if consumers are truly embracing this shift.
XiaomiChoose to marchElectric carsThe market is not completely missed. For new entrantsElectric carsmarketXiaomiCarsIt's a green space. According to **, by 2025, the worldElectric vehiclesThe number of holdings is expected to exceed 1600 million vehicles, China as the world's largestElectric vehiclesThe market is growing at a particularly rapid rate. Electric vehiclesThe times have come forTechnology companiesSuch as:XiaomiThis is a once-in-a-lifetime opportunity. Compared to traditionalCarsManufacturer,XiaomiIt has leading technology accumulation in electronic appliances, artificial intelligence, operating systems, battery technology, etc. Take advantage of these technological advantages to seize market opportunities, I believeXiaomiCarsYesElectric carsA new world has opened up in the market. XiaomiCarsThe emergence of will also be promotedFuel vehiclesAnd the monopoly of traditional car companies on this industry has been broken.
Both forXiaomiCarsThe pricing is still an entryElectric carsThe choice of the market has triggered the aboutXiaomiDoubts about whether it has deteriorated and whether it has maintained its past advantages. However, we should look at these issues rationally. As a familyTechnologyInnovative company,XiaomiIt has to constantly evolve and adapt to changes in the market, which also means that it will adjust and change in terms of product positioning and **. XiaomiIt still maintains the pursuit of high-quality, high-performance products, but has different performances in different fields and markets.
In the face of doubts and challenges,Lei JunwithXiaomiThe team will maintain the quality of patience and initiative, and respond and prove itself through continuous efforts and innovation. Past successes and achievements have also laid a solid foundation for them. We have reason to believe thatXiaomiCarsAble toElectric carsBreak new ground in the market and bring better products and experiences to consumers. This will also drive the industry as a whole and provide consumers with more choices and better products.