Over the years, Shenzhen, as a window city of reform and opening up, has continuously innovated and made breakthroughs in various fields with the remarkable "Shenzhen speed" and the urban genes of "daring to try, dare to be the first, and work hard", showing infinite vitality and vitality. Among them, Shenzhen's banking and insurance industry has contributed to the active financial force in the process of integrating into the construction of the Special Economic Zone, and has also precipitated and inherited the culture of honesty and honesty with a significant Shenzhen brand. Shenzhen's clean financial culture of "clean financial supervision, clean financial industry, clean financial entities, and clean financial ecology" has become a shining city card.
As a licensed consumer finance company jointly established by China Merchants Bank and China Unicom, Zhaolian Financial adheres to the concept of "Fresh Wind Comes and Keeps Integrity", gathers the strength of sustainable development with clean and healthy spirit, deeply resonates with the industry fashion of Shenzhen's banking and insurance industry, and makes the financial integrity culture the cornerstone of brand building.
In order to ensure that the culture of integrity is deeply rooted in the hearts of the people, Zhaolian Financial deeply integrates the construction of integrity culture into the corporate culture, especially in the process of integrating party building and corporate culture, Zhaolian Financial actively responds to a series of policies of the party and industry regulatory departments for the construction of integrity. Over the years, from employee training to systematic learning to theme education, Zhaolian Financial has actively promoted the core concept of clean financial culture of "clean conduct, honest conduct, honesty for the people, and long-term virtue" to employees, and continuously promoted employees to establish a sense of integrity and strengthen responsibility.
In addition to continuously strengthening employees' awareness of integrity and self-discipline in terms of ideology and culture, in terms of internal management, Zhaolian Financial has continued to optimize and improve the system construction. At the same time, in the course of foreign cooperation, Zhaolian Financial also insists on establishing a integrity supervision mechanism with its partners, standardizing financial transactions, and jointly promoting the construction of a culture of integrity. In addition, Zhaolian Financial has also actively participated in a series of important activities organized by Shenzhen Municipal Government and financial industry regulatory authorities, making important contributions to the comprehensive promotion and popularization of clean financial culture.
As a leading enterprise in the financial industry, Zhaolian Financial takes the initiative to undertake the important task of popularizing the social science of integrity culture. In recent years, Zhaolian** has been fully linked online to carry out the promotion of integrity culture through various channels and content forms. With diverse, novel and diversified content, the promotion of clean culture will reach users, further expand the influence of clean financial culture, and make the concept of clean finance deeply rooted in the hearts of the people.
Recently, in order to deeply implement the spirit of the ** Financial Work Conference and fully implement the *** Opinions on Strengthening the Construction of a Clean Culture in the New Era, the Shenzhen Supervision Bureau of the State Financial Supervision Administration, the Shenzhen Branch of the People's Bank of China, the Shenzhen Supervision Bureau of the China ** Supervision and Administration Commission, and the Shenzhen Local Financial Supervision Administration took the lead in jointly launching the guidance document "Guiding Opinions on Promoting the Construction of a Clean Financial Culture in Shenzhen (Trial)", a local guidance document covering the entire financial industry. In the long run, the culture of honesty and honesty plays a role in the construction of a clean and honest government and the fight against corruption, and is an important foundation and guarantee for maintaining the safe and sound operation of the financial sector. In the future, Zhaolian Financial will always resonate with the financial industry in Shenzhen, as well as the policy spirit of the Party and the state, and continue to promote the high-quality development of the company with a more positive attitude and more effective measures, so as to contribute to the joint construction of a cleaner and fairer financial environment.