February 18, the first day of work after the Spring Festival, is of special significance to the e-commerce anchor "Crazy Brother Yang" and the three sheep group he controls.
On the same day, all major economic provinces in the country were holding the "first meeting of the new year" to compete with each other in the economic planning of the new year, as well as the importance of the private economy and private entrepreneurs, among which Anhui Province was not ordinary.
At the conference on creating a first-class business environment and promoting the high-quality development of the private economy in Anhui Province held on the same day, Han Jun, Secretary of the Provincial Party Committee, attended the meeting and delivered a speech, and Wang Qingxian, Deputy Secretary of the Provincial Party Committee and Governor, presided over the meeting.
Han Jun pointed out that it is necessary to conscientiously implement the deployment requirements for promoting the development and growth of the private economy, and earnestly ......implement the work of valuing business, securing business, pro-business, warm business, and protecting business
It is worth noting that this is a large-scale interaction between the party and government of Anhui Province and local private entrepreneurs, and the conference commended 100 outstanding private enterprises in Anhui Province and 100 outstanding private entrepreneurs in Anhui Province.
Yijian Finance noticed that there were not only Anhui star enterprises such as iFLYTEK that have been commended, but also many technology companies that have been working silently in subdivided fields, and the "Crazy Brother Yang", which has relied on the rapid rise of the live broadcast e-commerce business in recent years, and the three sheep groups he controls are extremely conspicuous.
According to the information on the official website, Lu Wenqing, co-founder and director of Three Sheep Group, attended the event that day.
However, Yijian Finance noticed that the company's official website also released the ** photographed by "Crazy Brother Yang" Zhang Qingyang and "Crazy Brother Yang" Zhang Kaiyang holding the medal of "Outstanding Private Enterprise in Anhui Province".
Being awarded the "Outstanding Private Enterprise in Anhui Province" is the highest political honor for "Crazy Brother Yang" and the Three Sheep Group.
That. 1. This award is an Anhui provincial award, commended by the General Office of the Anhui Provincial Party Committee and the provincial government, and the selection work was carried out by the private office of Anhui Province, which can be seen from the high specifications.
That. 2. For this commendation, the senior management of Anhui Province attaches great importance to it.
Anhui ** reported that on the same day, the provincial leaders presented awards to outstanding private enterprises, private entrepreneurs and outstanding units and individual representatives who were praised by the circular.
Yijian Finance found that in terms of the scale of enterprise revenue, the Three Sheep Group in Anhui Province is not a large enterprise. The list of "Top 100 Private Enterprises in Anhui Province in 2023" released on November 22 last year shows that Three Sheep Group is not among them.
According to public information, Three Sheep Group is expected to have an output value of more than 30 billion yuan in 2023, an operating service income of 1.5 billion yuan, and a tax payment of more than 4500 million yuan.
It can be seen that although the company is famous and is a typical "Internet celebrity company", its business performance is not outstanding.
Some industry analysts told Yijian Finance that the Three Sheep Group is very small, but it can win the title of "Excellent Private Enterprise in Anhui Province", on the one hand, it may be because of its great reputation, and on the other hand, the company is also one of the few well-known Internet companies in Anhui Province.
According to Yijian Financial Observation, like many "Internet celebrity" e-commerce live broadcast companies, the three sheep also have a typical characteristic: they are trying their best to be recognized for their activities.
On May 5, 2023, at the enlarged meeting of the Standing Committee of the Hefei Municipal Party Committee, Lu Wenqing spoke as a representative of the enterprise.
According to Anhui ** report, on the morning of February 21, Han Jun, secretary of the provincial party committee, investigated the development of modern service industry and private enterprises in Hefei City, one of which was three sheep.
Although such enterprises have been highly valued, and some have even become the business card of local economic development, they have also been criticized in the process of development.
The competition in the live streaming industry has intensified, and the anchors have also begun to frequently "play the side ball" and bring goods through vulgar live broadcasts.
During last year's "Double Eleven", the female anchor "Yellow of the Traffic Light" under Crazy Brother Yang wore a cloaked hair and a hideous expression when she brought a Saint Laurent air cushion, and the relevant live broadcast pictures were disseminated twice, causing dissatisfaction among users.
On November 23, "Xiao Huang" was included in the vulgar live broadcast case by the China Consumers Association. After that, the official media came out to criticize.
On November 24, People's Daily Online published a comment chapter entitled "Ugly and vulgar can't be contained, bringing goods will definitely become "bringing disaster"", criticizing Crazy Brother Yang and his team by name.
On November 26, Chao News, a subsidiary of Zhejiang**, published an article entitled "Internet celebrity anchors were named! The article "Red Light Must Be Turned On" for Vulgar Live Broadcasts" said that the female anchor "rubbed the edges" more than once in the live broadcast, and even used suggestive words and body movements in front of male guests, which not only embarrassed the guests, but also made the audience in the live broadcast room call "too vulgar".
On November 27, Guanhai News, a subsidiary of Qingdao**, published a commentary entitled "It's time to press the "brake button" for vulgar live broadcasting", saying that the current chaos has exposed the lack of awareness and awe of some anchors on their own positioning, social responsibility and laws and regulations.
On January 19 this year, Wang Hai, a well-known anti-counterfeiter, posted on Weibo, reporting that Crazy Brother Yang brought 900,000 orders of fake Wuchang rice. However, in the live broadcast room that night, Brother Xiao Yang denied that he had sold this rice.
In addition, Brother Xiao Yang also went to Wang Hai** to leave a message: "Another rub, I have said that I have never sold it, can I be professional." ”
Later, Wang Hai released new evidence that the fake Wuchang rice was purchased in the window of the official authorized account "Crazy Little Yang Di" certified by the MCN of Three Sheep, and the profile of the account showed that the MCN agency belonged to Three Sheep.
Wang Hai cracked down on counterfeiting and uncovered the secret slicing licensing business of "Crazy Brother Yang" and three sheep. In layman's terms, the three sheep will authorize the anchor's live broadcast ** material to the "official authorized account" and upload it to the social platform for delivery.
Brother Xiao Yang once said that although he only broadcasts live once a week, he can have three or four hundred million views a day through the slice account.
According to the official data disclosed by Three Sheep, in 2022, a total of more than 11,000 people will be authorized to slice Three Sheep Network, with a per capita income of 17,000 yuan. Even if calculated according to the minimum commission sharing ratio of 5:5, Xiao Yang's annual revenue from live broadcast slices has exceeded 100 million yuan.
For "Crazy Brother Yang", this is indeed a good business, but sometimes it also makes himself dusty.
In many cases, the official awarding of political honors to private enterprises and private entrepreneurs is an encouragement and affirmation, but it is also a spur, and the actions of enterprises should be worthy of this honor.