Just a few words can generate an explosion of 60 seconds**! SORA, a generative model launched by the Open Artificial Intelligence Research Center (OPENAI) in the United States, has shocked the world recently. At the moment, SORA has only released several demos** and technical guidance, and is open for private testing to some experts, but the model is not yet open for public registration. That is, ordinary people have not yet been able to experience its magic.
However, a reporter from Beijing Youth Daily noticed that there are already a large number of courses on the Internet, including helping netizens obtain internal test qualifications, selling prompt thesaurus, SORA introductory tutorial guidance, etc., ranging from 58 yuan to 299 yuan. However, many paid netizens said that now that SORA has not yet been opened, most of these contents are public information and have almost no nutrition. Experts also said, "SORA as a new technology application will have a process, you don't need to participate in a variety of expensive training courses, to try to take shortcuts to get more technical and information advantages, do not do well may be cut leeks." ”
SORA's "advanced technology" attracts attention.
A number of short ** "blockbusters" generated by SORA are swiped on the whole network, and the scenes are realistic and silky, and the details are rich.
This is OpenAI's first foray into the field of AI generation. According to OpenAI's official website, using this model can generate up to a minute's worth of text **, which can have complex scenes such as multiple characters, specific types of movement, precise themes and background details. In other words, give Sora a few prompts, and it will produce a high-quality short **. In addition, SORA is capable of generating from a still image, extending an existing one, or filling in missing frames.
OpenAI says that Sora understands language deeply, not only understanding user text prompts, but also understanding how said things exist in the physical world. "We are teaching AI to understand and simulate the physical world in motion, with the goal of training models to help people solve problems that require interaction with the real world. ”
In fact, SORA is not the world's first "Wensheng**" model, but why has it received so much attention?
According to the dozens of ** cases it has announced, it can be seen that users only need to enter a short sentence, and SORA can generate a ** for up to 60 seconds, which is far more than the generation time of AI of the same type on the market. Previously, AI** models, such as Runway and Pika, took almost less than 10 seconds to generate.
However, is the ** work posted on OpenAI's official website the average level or the highest level created by Sora? OpenAI admits that the current SORA generation** may contain illogical images, confuse spatial details such as left and right, and make it difficult to accurately simulate the physical principles and causal examples of complex scenes. For example, a person may have taken a bite of a cookie, but there are no bite marks on the cookie. However, with the enhancement of computing power and the improvement of models, people may get more complete and advanced generation functions in the short term.
There are already businesses selling SORA-related courses.
Although OpenAI has announced 48 prompt words and the ** generated by them, this feature has not yet been opened to the public, and only some researchers and scholars are open to testing qualifications, and users can only get a glimpse of its magic from the company's public cases.
However, there are already a number of people who have started SORA's "business experience". "Sell SORA Tutorial", "SORA Exclusive Prompt Tutorial", "SORA Academy" ......Similar courses began to appear. Whether it is an e-commerce platform, a short platform or a knowledge payment platform, many merchants have already taken SORA-related courses in advance. These "courses"** range from $58 to $299.
What are they selling? The reporter of Beiqing Daily learned that there are roughly the following categories: First, the application method for SORA internal test qualification. Since SORA is not yet open, some bloggers said that they can provide detailed tutorials and application prompts to teach netizens to obtain internal beta qualifications.
Second, pre-sell SORA account-related business. However, account registration has not yet been opened, and many stores are still in the "pre-sale" state.
Third, SORA prompt word trading. Because of the importance of prompts for large models, if you want to generate your own style, you must use accurate prompts, sometimes hundreds of words long. Therefore, many people learn relevant prompt words when generating **.
Fourth, SORA class primer and other knowledge are paid. However, some group friends said that similar "tutorials" and "primers" are all "transported content" that can be retrieved on the Internet, and there is almost no original content.
Fifth, hotspot traffic. SORA will definitely continue to be popular in the near future, and around this theme, you can shoot all kinds of long and short ** to engage in some hot traffic.
Sixth, in addition to the above points, many accounts said that they would "pre-sell various SORA courses", including tools such as enterprise service guidance, short-term delivery, and SORA-like mini programs after SORA is launched in the future. Some merchants said that the commercial value of SORA is even greater than ChatGPT, so more course development can be done around it.
Expert: There's no need to buy expensive courses.
Before Sora was opened, it first made experts "rich", which is better than the previous operation of ChatGPT when it was launched. Previously, ChatGPT was not on the shelves in China for the time being, and many people made money by taking advantage of the "information gap", such as selling classes, selling accounts, selling translations, substitute dialogues, selling prompt words, etc. Among them is Li Yizhou. Li Yizhou started by teaching people to make money on short** platforms such as ** number and social ** such as Xiaohongshu, and then began to sell AI-related courses, with a unit price of 199 yuan, and the number of fans on the whole network currently exceeds 5 million, and some data show that it has sold more than 250,000 sets, with a total price of more than 50 million. After the launch of SORA, he also released SORA-related ** to continue to attract traffic and sell classes.
However, there are not a few students who complain about his course on the Internet, "Cutting leeks, the 199 yuan course is bait, and after buying it, I continue to sell the course to buy 1980 yuan" "I want to withdraw from the class, saying that it is a lecture, but in fact it is a cake painting" "The course content is basically AI basic content, and it can be found on other platforms" ......
In this regard, Internet analyst Zhang Jiangjian said that SORA is already recognized as a breakthrough AI technology, which is expected to have a subversive impact on many industries such as Internet short, film and television production, industrial design, marketing communication, etc., and it is a rare good tool for people to work and study like last year's popular ChatGPT. It is a good thing that people are more active in learning and understanding SORA technology and further applying it to work and study, and it is also a positive attitude towards new technologies and new things.
However, there will be a process for the application of SORA as a new technology, and there is no need to try to take shortcuts to gain more technical and information advantages by participating in various expensive training courses. Zhang Jiangjian said. Wen Jing, a reporter from this newspaper, coordinated by Chi Haibo, courtesy of Visual China.
Concern. Whose job will be smashed when Sora comes?
It's only been more than a year since OpenAI launched ChatGPT, and it has dropped a bombshell again. What is the impact of the "Wensheng**" AI model SORA on the industry? What are the hidden dangers? The reporter will solve the situation for you.
OpenAI's launch of SORA this time is more like a preview version, and it is not yet easy for the public to fully understand the advantages and disadvantages of the model. OpenAI says that at the moment it is only providing SORA access primarily to a select group of people, such as designers and filmmakers, to get feedback on improving the model. Not only did the company not release the underlying details such as the data on which the SORA model was trained, but it also did not determine when it would be released to the public.
Some analysts believe that SORA has once again highlighted the far-reaching impact of AI advances on real life and traditional industries. The huge development prospect of artificial intelligence in the field of generation will open the door to shape the new format of the film and television industry, and at the same time, it may subvert the existing film and television industry.
On the second day of SORA's launch, the stock price of Oldobie, which is mainly engaged in image processing and production software, exceeded 7%.
Hollywood suffered its first industry-wide strike of writers and actors last year in 63 years, as some jobs in the industry could be replaced by artificial intelligence. The emergence of SORA has made this threat even more imminent and real.
OpenAI wrote in the title of SORA's technical report, "The generative model is a "world simulator."
If the world can be simulated, what is the boundary between truth and falsehood? Many in the industry are worried that SORA will fuel the "deepfake" technology. "When news, images, audio, anything can be faked, then in that world, nothing is real," said Farid, associate dean for the School of Information at the University of California, Berkeley. ”
In response to the concerns about counterfeiting, OpenAI said that when it actually launches its products to the public, it will ensure that metadata is generated and tools to detect authenticity. OpenAI also pledged to take security measures before using SORA in its products, including adversarial testing of the model by "experts in areas such as misinformation, hateful content, and bias" to assess harm or risk; Verify and reject text input prompts that contain extreme violence, sexual content, hateful images, other people's IPs, etc.
However, OpenAI admits that even with extensive research and testing, "we can't do all the beneficial ways that people use our technology and all the ways in which we misuse it."
Disruptive innovation in the field of science and technology is constantly emerging, and how to achieve a balance between embracing technological progress and ensuring social security has attracted more and more attention from all walks of life.
OpenAI said it will work with policymakers, educators, and artists around the world to understand their concerns, identify positive use cases for SORA, and believe that learning from real-world use is a key component in creating and releasing increasingly secure AI systems.
Industry insiders pointed out that in the current situation where the current governance framework and control measures have not kept up, enterprises alone may not be able to provide the AI security and trust required by society. According to Xinhua News Agency.