Recently, Fat Donglai has become popular again.
During the Spring Festival holiday, the army from all walks of life rushed to Xuchang to check in Fat Donglai. When you buy gold and silver jewelry, it's like you don't need money, and you can complete it in three minutes from selection to payment.
In this way, you have to queue up for a limited number, and many people run hundreds of kilometers and can't buy them at all.
The entrance of Fat Donglai Supermarket was crowded, and the tourists who were squeezed out of their shoes had no choice but to shout in the air:I can't squeeze it at all, let's install a traffic light in Fat Dong!
Seeing this scene, netizens decisively turned into jokers: "Today's young people, they all have revenge on the spot, and they don't wait for grace." ”
There are also people who are "enthusiastic" to support the trick: it is recommended to go on Tuesday, and there are fewer Tuesdays.
People all over the country know that Fat Donglai will close the store on Tuesday and have a day off.
This trick is for the branch, what bamboo shoots!
In recent years, as a large department store supermarket, Fat Donglai has repeatedly appeared on the hot search and become the focus of Chinese people's attention due to its ultimate service and humanized management.
In this regard, Yu Donglai said: Fat Donglai is deified, which is a kind of sadness!
A company that emphasizes corporate culture
For a long time, there has been a saying on the Internet: There are only two kinds of supermarkets in China, Fat Donglai and others.
Jack Ma called Fat Donglai "a flag for Chinese companies"; Lei Jun believes that Fat Donglai is "the god-like existence of China's retail industry".
So far, countless enterprises have gone to Fat Donglai to check in and learn, observe or even copy Fat Donglai's management model.
The reason why Fat Donglai has become a phenomenal supermarket in a fourth-tier city is mainly based on it"Ceiling level" service.
Before entering the door of the shopping mall, the details of the humanized service have already "grasped" the hearts of customers.
When many shopping malls in China have not yet popularized pet boarding configurations, Fat Donglai set up temporary pet storage places early. Not only pet food, but also visors, everything was well arranged.
There are free direct drinking water, public ** and disposable raincoats at the entrance of the mall, ice packs to cool the car seats in the summer, and staff will help with brushes to help clean the snow when it snows in the winter.
Entering the mall is even more incredible.
There are 7 types of trolleys at the entrance, which are divided according to the capacity and age of the user, ensuring that each customer can have a more comfortable shopping experience.
Not only are the lockers free to use, but there is also a row of refrigerated cabinets on top for customers to store frozen items. There is a microwave oven and a fair scale next to the cash register, making it easy for customers to heat food and recheck the weight of the item.
The million-dollar toilet is thoughtfully equipped with Dyson's hand-washing and drying machine, and daily necessities such as combs, cotton swabs, hand cream, and hairpins are readily available.
In the spacious and warm mother and baby room, baby cots, bottle warmers, water dispensers, disinfection cabinets and other infant utensils are placed.
It is these service details that make Fat Donglai go out of Henan, famous all over the country, and is known as "Haidilao in supermarkets".
In the propaganda of Fat Donglai, it is always inseparable from the famous words and slogans of the founder Yu Donglai, and the corporate culture of Fat Donglai is derived from the personal style of Fat Donglai.
On the glass exterior wall of Fat Donglai, there is a slogan like this:"Love comes from the fat east".。The most well-known shopping mall under its name is named "Angel City".
As the name suggests, Fat Donglai's intention is self-evident.
It aims to create an ideal space that meets its own values and qualities, which is what we often call the "Garden of Eden".
Yu Donglai once said:Our purpose is not to make the enterprise bigger and stronger, but to make the enterprise develop healthily, so that employees have a good concept, a sound personality, and a healthier, easier and better life.
Fat Donglai is a company that emphasizes corporate culture, it is not only a supermarket, but also a disseminator of lifestyle and values.
It uses its own unique business philosophy and strategy to make customers feel sincerity, warmth and respect, and also makes employees feel happy, growing and sharing.
The words "love", "freedom" and "warmth" are often mentioned by the founder Yu Donglai.
The formation of this corporate culture is the "Tao" that the founder Yu Donglai has been working in the society for decades and has experienced ups and downs.
If you want to be the dragon elephant of all Buddhas, you must first be a sentient being
Today, Yu Donglai already has a set of his own original philosophy of life, and even recommends some philosophical books to visiting reporters or employees, such as books by Socrates, Hegel, Russell and others.
In fact, he was a poor rural child who didn't like to read or study.
Because he didn't like to read, Yu Donglai, who had just studied for a year in junior high school, chose to drop out of school and work hard in society.
is young and hasn't read much, so it is conceivable that Yu Donglai has suffered a lot and suffered a lot.
He has carried parcels, sold popsicles, scalped movie tickets, and later worked as a worker. After being reluctantly laid off, he chose to buy and sell cigarettes, alcohol, sugar and tea.
Yu Donglai is sincere, adhering to the concept of "exchanging sincerity for sincerity", making the business bigger and bigger, and opening several branches one after another.
In the small place of Xuchang, customers recognize "Fat Donglai". Because as long as it is something that Fat Donglai sells, it must be genuine and childlike.
Like all entrepreneurs, Yu Donglai has been deceived, has been in debt, and has gritted his teeth and walked over step by step.
However, in 1998, Yu Donglai encountered the biggest ordeal in his life.
Overnight, more than 300 square meters of Fat Donglai's store was burned to ashes, and 8 precious lives were taken away.
And the reputation and trust accumulated before also exploded at this moment.
Xuchang's fathers and villagers came from all over to express their comfort and support. A lady trembled and found Yu Donglai and said to him: "Child, you must not lie down because of this matter, your uncle and I have saved 20,000 yuan, and I will give it to you first." ”
At that moment, Yu Donglai burst into tears and couldn't cry. A heart that was burned to ashes by the fire has finally been reborn from the ashes.
The fire was a catastrophe for Fat Donglai, but it was also a major turning point in the history of Yu Donglai's business.
Before 1998, Yu Donglai worked hard to make money and achieve success in the secular sense; And after 1998 he was,The main purpose of hard work is for the people who bring him warmth and encouragement.
He said: After 1998, I did not do business for myself, but for the society.
This simple sentence is the source of Fat Donglai's corporate culture.
Since then, Yu Donglai has been practicing the concept of "doing business for the society" for decades.
As early as before the fire, he and his brother rushed to Beijing and went to the China Aerospace Association in Beijing with his hard-earned 20,000 yuan to donate money to help the country build an aircraft carrier.
In 2008, in Wenchuan**, Fat Donglai donated as much as 7.5 million yuan, and set up a commando team of 160 people overnight to rush to the disaster area for disaster relief as soon as possible.
In 2021, Henan suffered a flood that was rare in a century, and Fat Donglai donated 10 million yuan in the first batch, and all the vegetables in the store were at cost price**. Yu Donglai and his employees appeared at the scene of the disaster area with lifeboats and supplies to implement disaster relief support.
Such a Yu Donglai, he doesn't make money, and heaven is intolerable.
There is a verse in the Huayan Sutra: If you want to be the dragon elephant of the Buddhas, you must first be a sentient being, a horse and a cow.
As an entrepreneur, if you only see yourself and don't see all living beings, then you will be farther and farther away from the right path.
And Yu Donglai, after 30 years of sentient beings, horses, and cows, finally ushered in his dragon Buddha statue.
"People-oriented", sincere and free
For Donglai, whether internal or external, "people" always come first.
Therefore, Fat Donglai treats every customer as a "person", rather than a simple "food and clothing parent", or a simple and rude "money bag".
Shopping in Fat Donglai focuses on a sincere and treats all customers as outsiders.
In a supermarket, there are more than 80 free items: zipper repair, button installation, trouser leg modification, power bank, water dispenser, wheelchair.
If you buy shrimp, you can ask the salesperson to help you remove the shrimp line, and when you buy fruit, you can help you peel and cut it into pieces.
Not satisfied with the product? Withdraw.
Food tastes bad? Withdraw.
Fruit not sweet? Withdraw.
In addition to meticulous service and perfect after-sales service, what touches customers the most is the friendliness and thoughtfulness of the staff of Fat Donglai.
In the fruit and vegetable weighing area, it is common to hear the staff chatting with customers while weighing: How many children do we have? You're all in school, right?
The general warmth of this family, who is not confused?
It is not uncommon for a supermarket to treat customers as "people". After all, if you don't treat customers well, it is equivalent to driving the God of Wealth out.
What is rare is that Fat Donglai is really true, and he also treats his employees as "people", not working machines.
Fat Donglai Group distributes 90% of its profits to employees, resulting in unimaginably high employee benefits.
For example, there will be a small stool specially equipped for cleaning, which can sit and mop the floor. Everyone has their own chair, and when they are not busy, they can even sit down to read a book and rest.
It is said that the salary of Fat Donglai employees is not less than 3,500 yuan, including cleaning. The benefits add up, and each ordinary employee can get more than 5,000 yuan.
This is an absolute high salary and high welfare in the third and fourth-tier small cities in China.
Boss Yu Donglai took the lead in opposing overtime, and deliberately set up a "grievance award" of 500-5,000 yuan to appease employees who were wronged in the normal work process.
That's not all, Fat Donglai's employees have the most holidays in the supermarket industry.
The management has achieved 190 days of vacation throughout the year, and the average employee has 140 days of vacation, large and small, combined. aroused the envy of netizens across the country, crying and shouting that they wanted to go to Fat East to apply for a part-time job.
What is touching is that Fat Donglai not only treats his own employees well, but also treats other employees.
The supermarket logistics park will provide a lounge for unloading drivers, and tea and drinks are free; At the door of each store, Fat Donglai will provide free tea for sanitation workers.
It is precisely because of the ups and downs and ups and downs of life that Yu Donglai has more insights and emotions in the way of life.
He once wrote on Weibo:"In my life, I have done too many wrong things, suffered too many punishments, knelt down countless times, been beaten and scolded, insulted my personality, lost my dignity, lost my freedom, and I have today's understanding! So I know how precious dignity and freedom are! ”
It can be said that today's Fat Donglai is the external manifestation of Yu Donglai's inner world: treating employees as people, treating customers as people, and treating themselves as people.
Human-oriented, the pursuit of dignity, sincerity, freedom, happiness.
Only when the employees and team of the enterprise are happy, the customers will be happy, and the boss will be happy.
This is exactly the balance that Yu Donglai has realized between customers, employees and business interests.
Yu Donglai once said: Over the years, too many people have interpreted Fat Donglai, but no one can really understand Fat Donglai.
In his opinion, it is a sadness that Fat Donglai is mythologized.
Because Fat Donglai is nothing more than kind and sincere.
Sincerity and kindness were originally the basic principles that enterprises should abide by, but they were lost by many entrepreneurs. Therefore, as long as there is a company that adheres to its original intention, it will become popular in the circle——— which is really sighing and sad.
Finally, Yu Donglai added:In fact, everyone should live sincerely.
As an ordinary entrepreneur, you may not be able to learn Jack Ma's strategic vision in your life, nor can you copy the myth of Ma Huateng's products, let alone Ren Zhengfei's innovation ability and scientific and technological strength.
The road is simple, in fact, you only need to learn the sincerity and kindness of Yu Donglai, and this is enough!