During this Spring Festival holiday, countless people poured into brand discount stores, and cost-effective consumption has become a new choice for more and more consumers to play and shop during the Chinese New Year.
The outlets have become crowded, and the outlets during the Spring Festival are extremely popular with the blessing of various New Year element decorations and various discount activities.
Wuhan Bailian Outlets, during the Spring Festival holiday, has a daily passenger flow of up to 50,000 people, and many people bring a large family to buy various discounted goods in the outlet.
Netizen Xiao Zhang said: "Our family specially drove over, ready to buy some clothes for the family, the Spring Festival atmosphere of Ole is very strong, all kinds of window flowers and couplets are also very festive, of course, ** is also more beautiful, everyone is very happy." ”
During the Spring Festival, the parking lot of Wuhan Bailian Outlets is basically full every day, and the parking lot that can provide 2,000 parking spaces is close to full in the morning.
Discount retail consumption continues to be hot, and Vipshop, which also focuses on brand discounts in the e-commerce market, also ushered in a large wave of customer traffic during the Spring Festival.
In the New Year's Festival on the platform, the sales of clothing in Vipshop's New Year's greetings increased by 120% month-on-month, and the sales of year-of-dragon-themed sports sweatshirts increased by more than 3 times month-on-month.
A large number of young people squatted in Vipshop, and when Chow Tai Fook and other brands held special sales activities, they bought ** jewelry for their families and bought New Year's gifts at Vipshop.
Discount retail can usher in a good start in the New Year, attracting countless people to pour in, the most critical point is because of the words "brand discount", whether it is Ole or Vipshop, it is not a "nine pieces and nine free shipping" discount business, but LV, Gucci, Nike and other big-name goods at a discount price**.
On the basis of ensuring the quality of goods, these big-name products are discounted from three to seven percent off the market price**, and brand discounts are the core competitiveness of discount retail enterprises such as Ole Vipshop.
According to the data, the overall scale of China's outlet industry is expected to exceed 160 billion yuan in 2023, and the growth level is higher than 20% compared with 2022. In recent years, Vipshop's sales and the number of active users have been rising, and there has been a trend of "turning popular".
With the change of consumer concepts, they have become more rational and more concerned about the cost performance of goods, and everyone has put forward more requirements for brands and products, and consumers hope to buy better quality goods with lower prices.
Discount retail companies use brand discounts to accurately concentrate this pain point of consumers, and quickly capture the minds of countless consumers with cost performance.