Perhaps many people don't understand, after the Huawei Mate 60 series successfully stood in the high-end market, why did Huawei launch the ultra-high-end brand Ultimate Design? The answer to this question is actually very clear - Huawei's goal is to achieve full autonomy for high-end brands.
Take the appearance design as an example, after the Huawei Mate series created a ring-shaped camera module, this design style has become a trend in the current mobile phone market, and it has also left a strong mark on the history of the appearance of smart phones. It's just that Huawei has always had its own "aesthetic standards" in the shaping of exterior design. In order to actively seek change, Huawei and Porsche Design jointly launched a high-end customized Porsche appearance. However, in order to pursue its own design style and the ultimate Huawei technology aesthetics, Huawei finally successfully upgraded the brand from Porsche Design to Ultimate Design on the Huawei Mate 60 RS.
The unique "star diamond octagonal" design on the HUAWEI Mate 60 RS Extraordinary Master brings a high degree of visual recognition, and at the same time, it also gives the whole machine more traditional Chinese elements. In addition, the ceramic and metal double-spelling process on the back of the fuselage is to achieve two textures on a mobile phone. Among them, the unique red color scheme is the first mass production and commercial use of red ceramic in the mobile phone industry, so whether it is visual beauty or texture, Huawei Mate 60 RS Extraordinary Master is the most top-of-the-line existence in high-end flagships.
In addition, in the field of self-developed technology, Huawei's strength is also a fault leading. From the advent of the first self-developed mobile phone chip in 2009 to the advent of the world's first 5nm 5G SoC, Huawei has done many things that domestic mobile phone brands cannot do. Secondly, in the field of communications, Huawei is the only mobile phone brand among domestic mobile phone brands to promote the popularization of satellite communication, which not only launched the world's first mass smartphone that supports Beidou satellite messaging, but also Huawei Mate 60 RS Extraordinary Master has two major technologies that far exceed all current flagships: two-way Beidou satellite messaging and Tiantong satellite call.
In addition, Huawei's achievements in the field of imaging systems are also one level ahead of the current flagship market. At this stage, the flagship mobile phones of major brands are adopting a joint approach with major imaging optical manufacturers to promote the advancement of imaging technology. As everyone knows, Huawei has completed such an accumulation of imaging technology a long time ago. Now, Huawei has unbundled its co-branding with Leica and developed its own Huawei Image XMAGE, which directly brings mobile imaging to the next stage of development. At the same time, it also provides a better reference blueprint for the development of moving images in the future.
Finally, there is the establishment of a system ecosystem, and now many brands have begun to follow in Huawei's footsteps and join the self-developed system ecosystem. However, as a leader in the ecosystem of domestically developed systems, Harmony OS now has more than 2 million developers and 700 million ecological devices. More importantly, Huawei will completely break away from Android in Harmony OS Next, and truly realize the complete independence of the system ecosystem.
From a product perspective, the Huawei Mate 60 RS does have a lot of innovative technologies and features that surpass high-end flagship products, and this is also the confidence that it can stand on the high-end market. Of course, in addition to the confidence of the product, Huawei's technical strength also provides a solid foundation for the brand's exploration. The technical barriers brought about by technological innovation make it difficult for competitors to copy and surpass, which is the key to Huawei's ability to stand in the ultra-high-end.
Of course, for the entire mobile phone industry, Huawei's layout of the ultra-high-end market in advance, in addition to seizing market opportunities, provides a sufficient space for the next exploration of the entire industry. How to achieve both product and brand improvement through self-developed technological innovation like Huawei will become an important goal for the development of the mobile phone industry in the future. In the future, we also expect more mobile phone brands to join the ultra-high-end market, so as to provide consumers with a more differentiated product experience."