With the release of the sales of major car companies in December, the sales of new car-making forces have once again become the focus of public attention. In this series of data, brands that have cooperated with Huawei, such as Wenjie, Jihu, and AVATAR, have performed well. However, the new brand Zhijie Automobile, jointly launched by Huawei and Chery, is particularly low-key. You know,Since its launch in November last year,For more than a month,ZhijieS7Has not announced its own sales data。 As a comparison, when the new question world M7 was listed, it released good news every once in a while, which made it seem that the wisdom of the worldS7 was even stranger.
Some people say that one of the reasons for the poor sales of the Zhijie S7 is that it has been on the market for a short time. However, this explanation cannot hide the failure of the Zhijie S7, because other domestic models such as the Zeekrypton 007 that were launched at the same time can achieve a single-week sales of more than 1,000, and it seems that the problem is still in the cost performance. Take ZEEKR 007 as an example, the price is 2099-29.990,000 yuan, the starting price alone is 40,000 yuan lower than the Zhijie S7. Not only that, the low-profile version of the Zhijie S7 has a cruising range of only 550km, which is far less than the 688km of the low-profile version of the Zeekrypton 007. Moreover, many configurations of Zhijie S7 are concentrated in high-end models, and the low-configuration version does not even have lidar, which is also an important reason why Zhijie S7 cannot attract consumers.
Secondly, the current domestic new energy market environment has also affected the sales of Zhijie S7 to a certain extent. Looking around the domestic new energy sales list, you can find that the current hot-selling new energy vehicles are basically SUV models, such as Zhijie S7 pure electric coupe models, sales are not particularly good, Zhijie S7 is naturally affected by the entire market, and sales will not be high to **.
Moreover, at the domestic price of 20-350,000 yuan, there have long been BYD, Xiaopeng, Zeekrypton and other "friends" to seize the market. In addition, Zhijie S7 also has to face Tesla Model3, not to mention Tesla Model3 must be good, but face-to-face models with Tesla, will be under great pressure, and there has been a saying on the Internet: New energy models are only Tesla and others.
Even the new question M7, which is now popular, was an unpopular car before the price was reduced, and it was able to gradually become popular by reducing the price and increasing the configuration. In addition, Huawei's "traffic" was basically sucked away by WenjieM7,Didn't become the first person to eat crabs,It's destined that Zhijies7Can't absorb too much of Huawei's aura,I just didn't expect it to be so soon"Lost to everyone"。
Editor-in-chief's comments. Huawei's best software part can not bring substantial product improvement to Chery and Zhijie, the primary function of a car is driving, riding, followed by intelligent experience, but Chery and Zhijie are obviously putting the cart before the horse. The cooperation between Huawei and Chery can be said to take what they need, Huawei needs a stage to show its own technology, and Chery needs a partner with strong brand appeal to endorse, the two hit it off, but can this kind of cooperation maintained purely by interests be long-lasting? Zhijie S7 can't sell anymore, can Zhijie still be able to bear it?