At 11 p.m. on February 16, "Mr. Red Carpet" announced that it would withdraw from the Spring Festival file and would re-select the schedule to meet the audience.
Up to now, 3 movies have announced their withdrawal from the Spring Festival file, namely "Let's Shake the Sun Together", "Mr. Red Carpet", "Huang Pi: The God of Wealth Cat from the Sky", and a "Eight Rings: Canopy Nether" originally scheduled for the Spring Festival, but it didn't go at all.
There were 8 movies in the Spring Festival file, and 4 were directly run.
As of the 17th, the total box office of Spring Festival movies was 7.8 billion, "Hot and Hot" and "Flying Life 2" were 2.5 billion, "Bear Infested" and "Article 20" were 1.5 billion, and the 4 withdrawn films did not cause any splash.
Huang Pi: The God of Wealth Cat from the Sky", with a total of more than 800,000 box office, no one watched it at all, and whether it was withdrawn or not had little impact, which also showed from the side that animated films did not even have a chance to struggle in front of a big IP like "Bear Infested".
Let's Shake the Sun Together is the final chapter of director Han Yan's "Life Trilogy", the first two works are "Get Out!" "Tumor" and "Send You a Little Red Flower", the movie has a good reputation, but unfortunately the content is really not suitable for the Spring Festival.
The love story of two seriously ill young people, although it is very touching, but who wants to go to see the story of a pair of patients with their lovers or family members during the happy and reunited Spring Festival holiday?
As for the overturn of "Mr. Red Carpet", it is the most surprising, Ning Hao + Andy Lau's appeal is absolutely fine, but the content of the film focuses on satirizing the unspoken rules of the entertainment industry, the rhythm is slightly obscure and dull, and the style is really not suitable for the Spring Festival.
Let's Shake the Sun Together" and "Mr. Red Carpet" are ambitious to do something during the Spring Festival, but they hit a bloody head and withdrew in embarrassment.
The two small-scale cartoons of "God of Wealth Cat" and "Canopy Descending to Earth" couldn't even drink the soup, so they also withdrew.
For the distributor, it will not choose to withdraw until it is absolutely necessary, because withdrawing means that the investment in early publicity and distribution has been wasted, and it is difficult to say what will happen when it will be re-released later, and it will not be operated like this until it is absolutely necessary.
But the scheduling of the theater chain determines the trend of the movie, in terms of the proportion of film scheduling, 98% of the scheduled films are given to the first 4 films, and the remaining 4 movies are 2% of the schedule, and they are all early in the morning and early in the morning, so they can only struggle to survive in the cracks.
Article 20" Zhang Yimou is in charge, a group of big-name actors, and they are still playing very hard, not to mention the rest, changing the schedule is not a strategy, and it may be able to open up a new situation.
The chaos of the Spring Festival stalls reflects the current situation of the domestic film box office, which is a complete "RMB" game.
The promotion and scheduling of the film directly determine the trend of the box office. For example, Jia Ling, who has been on the hot search for two months.
Even the dog in her hometown knew that Jia Ling had lost 100 pounds, but the plot of the movie was not mentioned, and it became Jia Ling's personal show from beginning to end, and she kept saying that she didn't want to rely on her figure to stir up the heat.
If you can reap a huge box office by relying on publicity and hot searches, who cares about the quality of the movie?
And the theaters are all profit-oriented, making a lot of money, and niche movies have no room to survive, let alone a hundred flowers blooming.
This is not a good thing for the audience.
In the long run, in addition to sketch movies, it is estimated that there will be bears left in the Spring Festival stalls in the future.
end- Mr. Red Carpet withdrew from the Spring Festival stalls