In order to further enhance merchants' awareness of financial security and enhance their anti-fraud capabilities, Ping An Pay actively carries out financial knowledge education and publicity in various forms, through rich channels and with comprehensive coverage, and makes every effort to safeguard the legitimate rights and interests of financial consumers.
In 2023, Ping An Pay carried out a series of explorations and innovations in consumer protection, aiming to build a more complete consumer protection system and provide customers with better financial services. As a payment institution under Ping An, Ping An Pay launched the "Entering 10,000 Merchants I am Ping An Pay Joint Anti-Fraud Publicity Ambassador" campaign to unite Ping An merchants across the country to promote financial security education and "enter the business circle", gather financial strength, and create a better life together.
Became the "Ping An Pay Joint Anti-Fraud Publicity Ambassador".
Agricultural cooperatives, convenience stores, coffee shops, sugar gourd shops...They are "safe merchants" from all over the country. "Ping An Merchants" are the acquiring customers and merchants of Ping An One Wallet and Ping An Pay, many of whom are located in remote fourth- and fifth-tier cities and towns.
Mr. Gao Xiangtai, a member of the Gray Apple Professional Cooperative in Jingning County, Gansu Province, told Ping An Pay that his cooperative has hundreds of fruit farmers, and there are friends around him who have been defrauded, and in recent years, the tentacles of criminals have gradually extended to remote areas, and it is urgent to improve the awareness of fruit farmers to prevent and help them to have more anti-fraud awareness in work and life, but due to the small scale of the company, all aspects are not perfect, and there is a lack of targeted professional training and knowledge popularization.
After receiving the invitation of "Ping An Pay Joint Anti-Fraud Publicity Ambassador", Mr. Gao was very willing to join the team of publicity ambassadors, strengthen his learning and improve his financial literacy, and at the same time, work with Ping An Pay's anti-fraud expert team to pass on financial knowledge to more fruit farmers around him. "There are many new ** routines, and the villagers should be more vigilant. Peace and anti-fraud by your side, give you more 'Ping' peace".
Ms. Nie Lihua, the manager of Zhuyuan Coffee Shop, another Ping An merchant from Shanghai, used her personal experience to describe the importance of "learning to fight fraud, be vigilant, and avoid property losses". Ms. Nie was almost deceived because she mistakenly believed that the ticket she purchased was canceled and needed a refund, and she had provided her bank account number according to the fraudster's instructions, but fortunately, she did not receive the verification code many times due to the mobile phone jam, so she avoided a loss.
Ms. Nie said that she volunteered to become the "Ping An Pay Joint Anti-Fraud Publicity Ambassador", and together with Ping An Pay, she shared her personal experience and learned financial anti-fraud knowledge with her merchants and friends, she said: "Anti-fraud is a long-term thing, and I will insist on being as attentive as making coffee, and use 'personal things' to teach 'people around me' to stay away."
Gather the strength of 10,000 merchants to deliver positive financial energy
Ms. Chen Xin, who has been operating convenience stores in Shenyang for many years, said: "It is not easy to start a small business, but it is more important to have a sense of anti-fraud, keep your own information, and do not provide 'convenience' for **." Through this action, Mr. Han Donglin from Zhengzhou also called on "young people to learn more about anti-fraud, do not participate in illegal financial activities, and guard the 'money bag', so that life will be a little sweeter."
In order to fulfill the original intention of "payment for the people", Ping An One Wallet and its payment company, Ping An Pay, have established a long-term publicity mechanism for consumer protection and established a team of financial publicity and education experts to continuously focus on three groups: rural, small, medium and micro merchants, and teenagers, and carry out the "Ping An Guardian 'Benefit' Anti-Fraud" action. Millions of Ping An merchants are not only the key targets of One Wallet and Ping An Pay's targeted education, but also a powerful team that can unite for a long time to jointly deliver positive financial energy, and through them, they can radiate more merchants and consumers to jointly create a safe and harmonious financial consumption environment.
Subsequently, Ping An One Wallet and Ping An Pay will also work with Ping An merchant groups to gather the strength of financial experts, continue to do a good job in the popularization and education of financial knowledge, and carry out financial knowledge publicity and education activities through diversified methods such as online teaching and offline activities, so as to help merchant groups "learn more and memorize" financial knowledge, benefit more people around them, and contribute to the construction of a harmonious financial environment.