Before the official release of a new movie, it is already a routine operation to create a wave of momentum and win a wave of word-of-mouth through screenings.
For high-quality works, this is undoubtedly the best and most powerful way to promote, but for movies that do not meet the audience's expectations, it is to dig a hole and jump in.
This is the case with the movie "I Am a Mountain".
This film has attracted much attention from the beginning of preparation, because the prototype of the story is the highly respected Principal Zhang Guimei.
She has incomparably lofty ideals and beliefs, and has single-handedly helped countless girls from poor families, allowing them to go to school and let them see the wider world.
For this reason, Principal Zhang Guimei has been living a very poor and busy life, with more than ten kinds of illnesses and pains.
Her deeds have been widely publicized, she has been awarded the title of Model of the Times, and has been named the Person of the Year 2020 who moved China.
It would have been a good thing to make a movie about Principal Zhang Guimei's life experience, but after the movie was screened, it got a bunch of bad reviews.
Reason 1 for bad reviews: tampering with the spirit of the characters.
The most controversial point in the movie is the "dead husband" of Principal Zhang, played by Hu Ge.
In the movie, whenever Principal Zhang encounters difficulties, the appearance of his deceased husband always comes to mind, and he recalls that they used to dance a romantic waltz under the soft halo.
It's as if her deceased husband is all her spiritual support.
In fact, Principal Zhang Guimei does often miss the past. But what she misses is the good times when her husband played the erhu accompaniment, she came to sing, and the two collaborated on "** Come to Our Farm".
Her husband is an important part of her life, and the party and the country are her pillars and beliefs.
The movie blurs this point, trying to steal the beams and change the pillars, what is the purpose?
Reason 2 for negative review: It does not respect reality, and the negative image is set as female.
In the movie, the fact that the father is an alcoholic in reality is changed to the fact that the mother is alcoholic, and the young teachers of ** are also set as women, and the male teachers are all good people.
Is there really no suspicion of a male sin and a woman's back? Why erase the sparkle in women to show the perfection of men?
There was also a couple who taught at the school, and in the end the boy stayed and the girl left, causing another gender controversy.
Reason 3 for bad review: The main creative team distorts the facts.
In the screening stage, some viewers questioned the act of changing the father's alcoholism to the mother's alcoholism, how did the director answer?
He said that their local research found that there were many similar situations in such a mountainous area, and some were far worse than those depicted in the movie.
However, data show that men have higher drinking frequencies than women, and it is clear that alcohol abuse is more common in men. Could it be that this situation is reversed in that mountainous area?
Moreover, when filming girls skipping class in mountainous areas, it turned out to be filming them playing out and going shopping and surfing in Internet cafes.
If this happened in a county town or a city, it would be reasonable, but it would be a bit reckless to take place in a mountainous area.
In fact, girls in mountainous areas do not go to school because their families have no money, they have to help with farming, or they drop out of school early and get married.
I also go shopping, go to the Internet bar, where does the money come from?
Isn't the original intention of Principal Zhang Guimei to establish a free girls' school to help these girls who have no money to go to school to receive education, so that they can get out of the mountains and change their fate?
Principal Zhang Guimei will also personally visit the homes of female students to persuade their parents, which is really well-intentioned.
She treats every girl in the mountains as her own child.
Just when the negative ** of this movie was at its peak, the "Six Princesses" came out to speak out. The official media wrote an article saying: This film pays very little attention to male characters, and every female teacher and female student in it shines with real brilliance, and there is no phenomenon of consuming women, objectifying women, and belittling women.
As soon as this article came out, the "Six Princesses" instantly attracted everyone's attention and became the target of bombardment. Many netizens have expressed their desire to "report".
It was not only the official media that was bombarded, but also some actors.
Actor Wu Yue is a friend of the movie star Haiqing, she stood up and spoke out at the first time of ** fermentation, strongly supported the six princesses and Haiqing, and also said that she was waiting for the real-name system on the Internet.
Originally, because of her outstanding acting skills, she had an excellent audience popularity, but because of her strong support this time, she encountered a lot of abuse. The good reputation accumulated over the years was ruined.
And Haiqing, as the main creator, has become the target of public criticism. The comment area of her social ** has been attacked by netizens.
Many people questioned Haiqing, why did he accept such an adaptation? Is it worthy of President Zhang Guimei's entrustment?
Set aside these superficial factors and think about the original intention of the main creative team, only to find that the collapse of such a movie's reputation is inevitable.
The whole film is full of a strong Western flavor, and uses a Western context to look at President Zhang's advanced deeds.
It is clear that what supports Principal Zhang is her party spirit, her professional ethics, and her noble personal character, but she has to be filmed as a love affair.
At the same time, it also tampered with the facts and smeared many groups.
Some people say that this film was made to win Western awards, so they deliberately avoided depicting the great beliefs and pure ideals of President Zhang Guimei.
It is a blasphemy against her to portray a good Communist Party member like this.
Principal Zhang Guimei's refusal to speak at the screening is her attitude.