(CCTV Finance and Economics "Tianxia Finance") 2024 ** No. 1 document proposes to continue to expand the rural enrichment industry, and encourage all localities to vigorously develop characteristic industries according to local conditions. The unique product resources have enabled the rural areas in the new era to embark on different paths of revitalization. Xingxi Village, Donghai County, Lianyungang City, Jiangsu Province, is rich in crystal rough resources, and almost every household makes a living from crystal.
Liu Chunhua, a villager in Xingxi Village, is happiest when he buys and buys at the crystal market in the village, while 30 years ago, he still needed to travel with his fellow villagers to buy rough stones and sell crystals all over the country to earn a processing fee.
Donghai County has crystal reserves of about 300,000 tons, accounting for more than 70% of the country. The accumulation of resources has led to generations of villagers here engaged in crystal processing. In 2003, as the first batch of Donghai people went to foreign crystal producing areas to search for "crystals", Liu Chunhua realized that small crystals could also be made into a global business.
Liu Chunhua, a villager from Xingxi Village, Donghai County, Lianyungang City, Jiangsu Province: There are many people going abroad in Donghai County now, Brazil, Madagascar, and Mozambique. Dozens of countries have it.
What Liu Chunhua didn't expect was that his son Liu Xian, who returned to his hometown to start a business after graduating from university, gave him a new understanding of crystal trading.
Liu Xian, entrepreneur of Xingxi Village, Donghai County, Lianyungang City, Jiangsu Province: Don't look at the small village, the crystal industry is very complete. At that time, while doing live broadcasts, I started to do ** at night, and the first order was released at the end of 2021, which was very exciting.
Liu Xian's ** is a cross-border e-commerce platform created by himself, through online transactions, the crystals in the village can be directly sold to all parts of the world. As the scale of the platform grows bigger and bigger, Liu Xian's family members have become partners in the studio.
In 2023, Liu Xian's cross-border e-commerce platform will have a turnover of more than 26 million yuan. While reaping the joy, he is facing a new problem, the warehouse built in 2023 is now unable to fit the goods, and he needs to find Zhao Zhonggang, secretary of the general party branch of Xingxi Village, Donghai County, Lianyungang City, Jiangsu Province.
Zhao Zhonggang, who is born in the 80s, can be said to be the "number one" anchor of Crystal Village, and it is his daily routine to help villagers bring goods and deal with village affairs. Zhao Zhonggang said that since 2017, e-commerce has gradually become an important crystal sales channel in Xingxi Village, Quyang Town, and the new sales model has also attracted more talents. Du Xin, an international student from Bangladesh, is one of them.
Du Xin, cross-border e-commerce anchor of Donghai County, Lianyungang City, Jiangsu Province: Foreign friends like Donghai crystals, because the crystals of Donghai are very famous.
Today's Xingxi Village has also attracted more crystal processing enterprises. In 2023, the annual output value of crystal in Xingxi Village will reach 1.3 billion yuan, and the average household income will reach 150,000 yuan. Rough stone procurement, processing and sales, crystal cultural tourism ......The continuous improvement of the crystal industry chain has also made Xingxi Village "change its old appearance into a new look".
Zhao Zhonggang, Secretary of the General Party Branch of Xingxi Village, Donghai County, Lianyungang City, Jiangsu Province: In the future, it is necessary to let the crystal drive more people to start businesses and employment, and drive more people to increase their income and get rich.
*Please specify CCTV Finance.
Editor: Zhang Yafang.