The Spring Festival is approaching, and Haichang Ocean Parks in various places take advantage of the trend of ice and snow to help local cultural tourism attract traffic. Haichang Ocean Park will have a number of new projects in many places in 2024.
Haichang Ocean Park introduced, Zhengzhou Haichang Ocean Tourism Resort "Ultraman Theme Entertainment Area 2".0" opened before the Spring Festival, Zhengzhou Haichang Ultraman Theme Hotel, the country's first Ultraman theme town, and the first Ultraman Theme Pavilion in the Central Plains were unveiled simultaneously, and visitors can check in multiple original Ultraman content experiences in one stop.
Shanghai Haichang Ocean Park recently launched the Harbin Ice Sculpture Show, inviting ice sculpture artist Ji Huailong from Harbin to show the ice carving skills on the spot, planning to carve 1 group of Oriental Shenlong ice sculptures and 2 groups of penguin family ice sculptures. Visitors can enjoy the demonstration of intangible cultural heritage skills such as water transformation, cutting, rough carving, fine carving, and polishing at close range, "watching ice sculptures without leaving Shanghai", and "seeing the Dragon Palace in Shanghai in the Year of the Dragon".
On the occasion of the New Year, various projects in Haichang Ocean Park have held "Chinese New Year's Eve" carnivals to grasp the precise flow of "New Year's Ritual Sense". It is reported that during the New Year's Day holiday, Haichang Ocean Park's national theme parks, ocean (exploration) pavilions and ice and snow centers and other projects received more than 170,000 visitors, and the operating income of the New Year's Day holiday increased by 4 times year-on-year. Excluding the newly opened Zhengzhou Park in 2023, the total number of visitors during the New Year's Day holiday in its park sector increased by 3 times year-on-year, and more than 1 times compared with the same period in 2019.
With the approach of the Lunar New Year, major theme parks and scenic spots have successively "launched" new performing arts activities. During the Spring Festival holiday, Shanghai Haichang Ocean Park launched the theme activity of "Ocean Fairy Festival" around the concept of "Dragon Hunting", including underwater dragon palace, intangible cultural heritage fire dragon dance, 1,000 drone shows, etc.; There will also be a 100-meter folk market in the park to provide tourists with intangible cultural heritage experiences such as painting sugar paintings and kneading clay figures; The "Dragon Hunt from the Four Seas" check-in brochure presents the highlights of the park, and an 18-day ultra-long fireworks festival will be launched on February 3, and the starlight night show will be opened at the same time, creating more colorful travel experiences for citizens and tourists.
Zhengzhou Haichang Ocean Tourism Resort will present the Central Plains "Sihai Changlu Drone Dragon King Show" on the first day of the Lunar New Year, with 3,000 drones opening the first color of the New Year, bringing a new sense of festival ritual to tourists.
The Beijing project of Haichang Ocean Park, with the news of the start of construction, is listed as a key project in 2024, and will be the only new large-scale marine theme park in Beijing after 2000, with a total construction scale of about 140,000 square meters, an estimated total investment of about 3.8 billion yuan, and an estimated annual passenger flow of more than 3.5 million people.
Theme parks are a vivid practice of the integrated development of the cultural and tourism industry, which has an obvious driving effect on the city's cultural and creative industries and can drive the in-depth development of the regional economy. According to the data, Haichang Ocean Park can attract 20 million tourists every year, which has a significant effect on gathering the popularity of the surrounding area, blessing traffic, increasing land value and promoting regional tax growth.
It is understood that the Haichang Ocean Park project in Maoming, Guangdong Province also plans to officially start construction this year, with a total investment of 6 billion yuan. Shanghai Phase II and Shanghai Jinqiao Haichang Penguin Hotel will usher in new progress in 2024. At the same time, going to Saudi Arabia and building an ocean park in the desert is also the global layout strategy of Haichang Ocean Park. (Photo courtesy of Haichang Ocean Park).