At the ** Rural Work Conference held in December 2023, it was once again emphasized that the implementation of assistance measures, enhance endogenous motivation, continue to consolidate and expand the achievements of poverty alleviation, strengthen measures to increase farmers' income, and promote the comprehensive revitalization of rural areas to continuously achieve substantial progress and phased results. In the process of rural revitalization, private enterprises have always played a vital role, as a national soda brand, Dayao Beverage actively practices its social responsibility and contributes to helping agriculture.
According to the "2024 China Agriculture and Rural Development Trend Report", in June 2023, the purchasing managers' index of national key leading enterprises in agricultural industrialization was 542%, which increased to 62 in September8%, indicating increased business confidence. Industrialization is not only the key to the high-quality development of enterprises, but also the source of living water to help rural revitalization.
As a modern beverage enterprise integrating R&D, production and sales, Dayao Beverage has always attached great importance to contributing to rural development with industrial construction. Dayao Beverage has built seven production bases in line with national standards in Hohhot in Inner Mongolia, Shenyang in Liaoning, Siping in Jilin, Shizuishan in Ningxia, Baoji in Shaanxi, Tai'an in Shandong and Fuyang in Anhui Province, covering the upstream and downstream of the industrial chain and continuously absorbing rural labor, which has become an important measure to promote the development of agricultural industrialization.
Recently, Liaoning Dayao Guest Drink*** was officially recognized as the 19th batch of provincial key leading enterprises in agricultural industrialization in Liaoning Province in 2023. The provincial key leading enterprises of agricultural industrialization are the backbone of building the entire agricultural industry chain and building a modern rural industrial system, and are an important subject to drive farmers' employment and income.
Liaoning Dayao Guest Drink*** is located in Liaohe Industrial Park, Economic Development Zone, Faku County, Shenyang City, Liaoning Province, and among the existing employees, the surrounding villages and towns account for about 70% of the labor force. In 2022, Liaoning Dayao established a close cooperative relationship with local farmers, directly and indirectly driving 2,500 farmers through various means, and the average annual income of farmers increased by 15%; For honey, the main raw material, is generally purchased according to the quality grade of beekeepers, which greatly increases the income of beekeepers; In order to reduce the sales pressure of fruit farmers, on the premise of ensuring the quality of fruit juice, the second type of fruit was purchased nearby, which drove more than 1,000 surrounding fruit farmers to increase their annual income by 10%; The cooperative third-party logistics company has also absorbed a large number of rural labor, truly allowing farmers to "farm without idleness" and greatly increasing the income of farmers.
Dayao Beverage not only focuses on improving farmers' income through industrialization, but also adheres to the principle of "teaching people to fish", so that farmers can continue to increase their income. Every year, the leading merchants of Dayao beverage cooperation arrange a professional team to provide technical guidance for farmers, pollinate crops, so that farmers can master professional production skills, taking sunflowers as an example, at least thousands of farmers and farms specializing in planting sunflowers have been driven to increase income and production.
Farming is not idle, generating income and increasing income, and doing deep, refined, and meticulous agricultural assistance work is the true portrayal of Dayao Beverage's insistence on "creating value for the society".
To comprehensively promote rural revitalization, enterprises should not only focus on high-quality development, but also shoulder the social responsibility entrusted by the times and realize the unity of social value and economic value. Dayao beverage is based on industrialization to respond positively, drive the development of upstream and downstream construction, help farmers increase income and generate income, and contribute to the revitalization of rural areas.