As the Lunar New Year approaches, the Hong Kong stock market is relatively calm, but there are also company developments worth noting. A clothing chain management service provider listed on the Hong Kong stock marketWisdom International(8107.HK) announced on Friday that it will cooperate with a subsidiary of Shanghai Film Group to apply its first-chain management solution to provide marketing solutions to Kunming Shanghai Film and Guiyang Maritime Cinema, a subsidiary of Shanghai Film Group, for the promotion of products in the cinema and help the marketing and promotion of cinema products.
Headquartered in Hong Kong, Wisdom & Solid has been deeply involved in the apparel industry for many years, providing services including market trend analysis, product design and development, supplier sourcing, production management, logistics services and quality control. As we all know, the overall business chain of the clothing chain is long, and the participants are diverse, so it is difficult and competitive to be the first chain manager. Wisdom International has been able to stand out for many years, which shows the strength of its first-class chain management services.
Expand application scenarios
For a long time, the company has been exploring the application of **chain management services to more scenarios and fields. Through the patent service agreement signed with the service provider, the group was granted the use of relevant patents, integrating new anti-counterfeiting traceability and marketing functions for the ** chain management service, improving competitiveness, and the partners are well-known brands and groups.
The parent company of the partner, Shanghai Film, has a complete film distribution and screening industry chain, and has a leading market position in all fields of film distribution and exhibition business. It is believed that in the upcoming Lunar New Year, Wisdom International's first-chain service with marketing functions will help theaters attract more audiences.
Prior to this cooperation with Shangying, Wisdom International reached a cooperation with Chaoji Food in December last year. Tide Foods will apply its first-chain management solution that integrates anti-counterfeiting, traceability and marketing functions. Chaoji Food is a brand that came out of Chaoshan, focusing on Chaoshan beef ball products. In June 2022, Chaoji ranked first on the list of popular products on Douyin live, and ranked first in the sales of beef balls in the fresh category of Tmall 618 in 2022.
The first chain management industry in the new era
In this era of rapid development of digitalization and rising consumer demand, the first-chain management industry is also undergoing earth-shaking changes, and traditional management methods have become inadequate. Digital chain, artificial intelligence and green circulation are the general trend of management services. In addition, the addition of anti-counterfeiting traceability and marketing functions is also a key factor for the success of the first merchant in today's competitive market.
Traceability is also critical for product quality and compliance. By tracking the production, transportation, and storage history of products, companies can more easily track back their products and ensure that they meet regulatory requirements. This helps to improve brand reputation and customer trust. It is on this track that Wisdom International enhances its service competitiveness.
Conclusion
Technological advancements and the changing global environment are redefining the way the chain works and adapting it to various challenges. By embracing these trends and leveraging innovative solutions, Wisdom International has won the hearts of well-known brands such as Shanghai Film and Chaoji. It is worth noting that Wisdom International's ** chain management service integrates anti-counterfeiting traceability and marketing functions, and in addition to food and cinema, there is also a lot of room for imagination in the scenarios that can be used, including other FMCG, tea and beauty, etc. By expanding the application scenarios, the company has expanded its revenue**, and the future development is worth looking forward to.