Text|Huang Jingyuan.
When the domestic traditional festivals and e-sports events perfectly "collide", the flavor of the New Year on the field becomes stronger, which not only makes the event more eye-catching, but also opens a new chapter for the spread of traditional culture and e-sports. Today, with the rapid development of the e-sports industry, it has become a new way of communication to promote traditional culture with the help of e-sports venues and let audiences around the world feel the atmosphere of traditional Chinese festivals.
The sinking of esports itself has also benefited from the combination of traditional festivals and events, and has helped to expand the esports audience. During traditional festivals, people's spiritual and cultural life is rich and colorful, and the holding of e-sports events can meet the needs of people of different ages and hobbies.
Especially for the younger generation, esports has become a platform for them to show themselves and communicate and interact. Through the combination of traditional festivals and e-sports, more young people participate in e-sports activities, which makes the e-sports audience continue to expand, and the sinking trend is more obvious.
Among them, the most eye-catching is the "E-sports Spring Festival Gala Super Week" and the just-concluded League of Legends mobile game WRL A2 Finals. The "E-sports Spring Festival Gala" has evolved from a meme of online fans to an e-sports event evolution IP, and creating a New Year's flavor for e-sports events has not only become a carnival for domestic audiences, but also an inevitable trend for the development of more forms of e-sports events.
When the WRL A2 Finals and the Spring Festival"**
In the recently concluded League of Legends mobile game WRL A2 finals, the participating teams celebrated the New Year in advance, trying to transplant the wonderful scenes of the e-sports Spring Festival Gala to the mobile game event and carry it forward. This competition not only showed the exquisite skills of the e-sports players, but also brought a unique e-sports feast to the majority of players and audiences.
On February 3, KBG defeated G2B 4-3 and lifted the championship trophy of the League of Legends mobile game WRL A2 Finals, completing the feat of "Triple Crown".DAT to get FMVP.
At the scene of the League of Legends mobile game WRL A2 finals, in addition to the intense competition to bring visual impact to the audience, the strong "New Year's flavor" also permeated every corner of the scene, leaving a deep impression on players and audiences.
Combined with the "League of Legends Mobile Game" 5 that was just launched not long agoThe 0 version welcomed the Spring Festival with a full of New Year's flavor on the spot. Under the background wall of jubilant lanterns, "Urara's Sugar Painting Cottage" and "Urara's Grocery Store" are scattered one after another, but in addition to the commentators making tea and talking about the situation of the competition, there are also interesting awards and professional player teaching.
In addition to the game content, the League of Legends mobile game WRL A2 Finals also incorporates the atmosphere of the New Year. Since the first day of the finals, the League of Legends mobile game WRL A2 finals has presented a strong visual design for the Chinese New Year, and on the third day, the opening ceremony with a more festive atmosphere makes the audience feel the warmth of the Spring Festival. Among them, the League of Legends mobile game WRL A2 Finals cleverly integrates many traditional Chinese cultural elements into the arena. For example, the skilled sugar painting master interacted with the contestants and the host to demonstrate the production of sugar painting; At the same time, the contestants and the host wrote blessings and exchanged blessings on the spot, presenting a casual and friendly interactive form, which instantly filled the atmosphere of the Spring Festival.
Since the transformation of "New Year's Flavor" into an official leadership, its connotation goes far beyond simple viewing activities. In recent years, the influence of League of Legends mobile e-sports overseas has been increasing, making the integration of e-sports events and Spring Festival elements a unique business card of Chinese e-sports. It can be seen that games and e-sports events have become important carriers of cultural communication, indicating that a new era is coming.
Introduce the traditional Chinese "Nian culture" to players around the world through e-sports
As the birthplace of the popular meme of "E-sports Spring Festival Gala", in recent years, the LPL League has gradually transformed the stalk into a live game, thus making the "E-sports Spring Festival Gala Super Week" gradually become an important cultural business card of Chinese e-sports with the continuous improvement of LPL's global influence. From the moment when the "E-sports Spring Festival Gala" evolved from a stalk to another IP of e-sports events, its connotation has gone far beyond a single viewing activity and has a more far-reaching significance.
When e-sports integrated New Year's flavor more than once to create high popularity and high traffic in China, it has now developed into a mature event derivative IP, introducing traditional Chinese "New Year culture" to global players through e-sports.
During the Spring Festival, from the LPL "E-sports Spring Festival Gala Super Week" to the just-concluded League of Legends mobile game WRL A2 Finals, major e-sports events have seized the opportunity of the Spring Festival and launched many activities full of New Year's flavor. This not only adds a strong festive atmosphere to the e-sports event, but also takes the opportunity to attract more people's attention and participation, making the e-sports event more and more lively.
With the help of the Spring Festival, an important time node, the organizer of the e-sports event has carefully planned a series of activities full of New Year's flavor, such as online quizzes, team New Year's greetings, limited ** distribution, etc., aiming to let more people feel the charm of e-sports. These activities have shortened the distance between fans and teams and players, and also made esports events more grounded. In addition, the major teams and players also sent New Year greetings to fans through social **, which won wide attention and praise.
Looking at the history to the present, the League of Legends mobile game has always adhered to the core concept of "game interaction" to ensure that there is a close connection between game products and e-sports events. This will not only help strengthen the bond between gaming users and esports users, but also enable the mutual conversion of event users and gaming users.
The League of Legends mobile game WRL A2 Finals took the opportunity of the Spring Festival to carry out a number of activities full of New Year's flavor. At the event site, the official carefully prepared a variety of New Year's customs activities, such as paper-cutting, Spring Festival couplets, making candy figures, etc., so that e-sports players and spectators can enjoy the game while also feeling the joy of traditional Chinese festivals.
The Spring Festival, when families reunite, constitutes a scene of periodic sinking of e-sports. With the passing of winter and the advent of spring, many offline activities are gradually restarted, and e-sports will usher in a period of rapid development. During this period, the national event will be closely combined with the Spring Festival, so that the strong flavor of the New Year will permeate all aspects of the event.
Note: The ** used in this article is from Tengjing Sports.