The pre-sale of this year's Spring Festival movie officially kicked off on January 31. According to the data of Lighthouse Professional Edition, the total pre-sale box office of new films in the 2024 Spring Festival has exceeded 200 million yuan.
Hot and Hot", "Flying Life 2" and "Article 20" are temporarily among the top three in the pre-sale box office of new films in the Spring Festival, and the pre-sale box office has exceeded 50 million yuan.
The person in charge of the theater said that this year's film subsidy is large, and the average ticket price of the film is about 49 yuan, which is a lot lower than 54 yuan in the same period last year, and the pre-sale ticket price of some films on the first day of the Lunar New Year is as low as 19$9.
Judging from the genre of new films in this year's Spring Festival, comedy films dominate, all of which are domestic films.
There are 5 live-action comedies "Hot and Hot", "Flying Life 2", "Article 20", "Mr. Red Carpet", "Let's Shake the Sun Together", 3 cartoons "Bear Infested: Reversing Time and Space", "Eight Rings: The Nether of the Canopy", "Huang Pi: The God of Wealth Cat from the Sky", and 1 action suspense film "Breaking the War", there is a phenomenon of homogeneous competition, and there is a lack of film industry blockbusters like "The Wandering Earth 2" and "Operation Red Sea".
Some industry insiders said that if there is no popular film with excellent reputation, it will be difficult for the box office to surpass last year's Spring Festival.
So who can become a hit in this year's Spring Festival? Which movie would you like to watch? Let's talk in the comment area.
*: CCTV.
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