Sohu Entertainment reported that with the release of "Article 20", Zhang Yimou's film surpassed Han Han's "Flying Life 2" on the ninth day. On the tenth day, the film surpassed Jia Ling's "Hot and Hot" and successfully topped the daily box office list.
With the decline in the popularity of "Hot and Hot", especially after Jia Ling** 100 catties, the audience's enthusiasm has decreased, and the film's attendance and box office have declined significantly, with a box office of only 92.83 million yuan on the tenth day, with a total of 294.7 billion yuan. Maoyan Professional lowered its total box office to 3.6 billion yuan.
The popularity of "Flying Life 2" is also cooling down, but compared with "Hot and Hot", the attendance rate is slightly higher, and the box office ** is smaller. The box office on the tenth day reached 93.59 million yuan, surpassing "Hot and Hot" and ranking second. It is estimated that the final total box office may exceed 3.3 billion yuan.
Among the three live-action films, "Article 20" performed the most steadily, leading the attendance, and the box office reached 98.43 million yuan on the tenth day, ranking first on the list, with a total of 156.8 billion yuan, and it is expected that the final total box office may reach 2.4 billion yuan.
As the four head movies, "Bear Infested: Reversing Time and Space" has the highest attendance rate, with a box office of 67.61 million yuan on the tenth day, and is gradually catching up with the third place. It is expected that the final total box office may reach 2 billion yuan.
In the fierce competition, the implementation of the market strategy is particularly crucial. The marketing and promotional activities of the film will directly affect the audience's perception and expectation of the movie, which in turn will affect its box office performance. Therefore, producers need to carefully plan marketing campaigns to increase the popularity and attractiveness of the film in order to win more audience attention and support. In the end, the outcome of the film market is still unknown.