This phenomenon of "old objects" turning redIs it the Chinese consumption downgraded?
Or the side indicatesChina's young generation has awakened to self-confidence and is no longer blindly obsessed with foreign countries?
"It's not that you can't afford a down jacket, it's that a military coat is more cost-effective! ”Just in this year's Double 11 Shopping Festival, when down jackets were selling well, there was a share on the Internet"Bucking the tide".The college students in the college suddenly wore a rebellious lookGreen army coat。And it is a trend that almost sweeps all college campuses in a short time.
As the initiator, a student at a university in Northeast China, at first it was just for funEight people in a dormitory all brushed their military coats online.
Unexpectedly, as soon as I got on my body after receiving the goods, I instantly felt so fragrant.
ThatHeavy, shoulder-pressed texture, scratch it all at once. The most important thing is that this army green coat is reallyToo strong and too resistant to dirt.
Wear this thing to have a snowball fight at Northeastern University, and no longer worry about how to wash a down jacket.
The price of dozens of dollars on the Internet can be bought backboth as a coat and as a quilt
It is really a special case, and can be usedTemporary hand wipes, it can really be described as a multi-purpose dress. The most important thing is that this military coat is up, and there is no psychological burden at all.
The only concern is that it will be stared at by outsiders, after all, this thing is not common nowadays.
But I didn't expect this group of college students to be "really amazing".
When 8 people in a dormitory walked into the large classroom neatly wearing military coatsThe effect and the return rate exploded directly。Everyone's first reaction is not that the clothes are dirty, but that this is too interesting.
As a result, once fermented, military coats appeared in colleges and universities from south to north.
And that's not all,Girls from colleges and universities soon joined the fray。Although they didn't follow the trend to buy military coats, they were eyeing itLarge flower jacket
The old-fashioned cotton jackets of various bright colors such as red, yellow, orange and green were directly put on by them.
Not to mention, it feels like the university classroom is instantly grounded, and against the backdrop of a group of various down jackets, it is to pull more wind and pull more style.
At first, young people just followed the trend for fun, but after really getting on it myself, I found that this was really good. At least the materials and labor can all be seen and touched.
In fact, the military coat was put thirty or forty years ago, and it was hard currency.
Maroon fur collar, grass green khaki fabric, and solid cotton wool inside。Even a military coat stuffed with cotton wool is almost catching up with today's quilts.
At the beginning, almost everyone in China had one when they went out, and some military green coats were still sought after by everyone.
It's just that with the reform and opening up, after the material conditions are sufficient, the room for everyone to choose has also greatly increased, and lighter down jackets have entered the Chinese market.
Later, with the blessing of capital, it was obvious that the profit margin of down jackets was greater, and cheap and durable military coats were gradually abandoned by everyone.
Unexpectedly, now the military coat has made a comeback again. In front of the down jackets that are often one or two thousand, these military coats of less than one hundred and ten yuan are obviously more cost-effective.
So, is it true that these young people can't afford to buy down jackets because they don't have the money? Or are they really confident enough to choose goods according to their preferences, and they are no longer subject to consumerism?
With a red background and dense large flower pattern, this Northeast large flower cloth is made, almost the collective memory of the post-7,80s.
OriginallyPadded jacket, homelyQuilt noodles, all firmly occupied by it. Especially in the northeast of our country, it is simply one piece per person.
As we grow up, we come into contact with Western aesthetics, and we are accustomed to the aesthetic concepts instilled by capital and us, and we can't help but feel that the original Northeast flowers are too down-to-earth and too "gaudy".
Even, there are still "big flowers" at home, which have to be packaged outside to hide them.
I didn't expect that the "Northeast Big Flower" that we were ashamed to show was so explosive in the eyes of foreigners。Even the degree of eye-catching is no less than that of the latest fashion shows released by Europe and the United States.
As a Chinese-American mixed-race living in China,Lee Mi-yue。By chance, I saw China's "Northeast Flower Jacket" on the street.
I was instantly attracted by this explosion and color impact.
So he came up with the idea of bringing this kind of Northeast flower to the world. For this he got in touchCostume designer Hu Sheguang.
Maybe it's a name you're not familiar withBut 10 years ago, Zhang Xinyu wore the Northeast flower skirt when she walked the red carpet in Cannes, which he designed with one hand
It's just that back then, the designer and Zhang Xinyu himself were all ChineseThe scolding is the bloody head of the dog
But what everyone doesn't know isThis dress is actually highly praised in foreign ** reports。It's just that the Chinese themselves couldn't accept it at that time, and everyone's thinking was still trapped in Western-style aesthetic concepts.
But 10 years later, Li Meiyue, who is of mixed Chinese and American descent, will become popularFlower vests, flower suitsStraight to the streets of Paris.
It directly triggered the collective "attention ceremony" of foreigners, and even many people were deeply interested and interested in experiencing it with him.
When they wore the big flowers of the Northeast and walked up the stage with their heads held high, everyone sincerely felt that this was fashion.
On eye-catching, explosive, head-turning, and visual impact, this is completely crushing.
Only this time, it's not just foreigners who feel cool, but even Chinese people who recognize and approve. In just one **, it directly received tens of millions of likes.
The following comments reflect the full national self-confidence. What is Chinese is the world, this sentence really shines into reality.
At the beginning of the reform and opening up, the economic gap between China and foreign countries was a bit desperate.
A lot of the time, we are in contact with the outside with a learning attitude. We used to think that everything outside was better than ours, and we especially craved the approval of foreigners.
At this point, it has actually penetrated into every detail of all walks of life.
We follow the industrial standards of the West, and the industry standards also follow the West, and even the aesthetic standards must learn from the West.
WhyThe squinting eyes of the Tsinghua Academy of Fine Arts, was boycotted by the whole network, because everyone suddenly realized why we want to curry favor with foreigners and follow them.
Before, we had not eaten, seen, used, or experienced, and we did not dare to express our opinions directly, for fear of being said to be uninsightful, and we unconsciously became dwarfs of ourselves.
However, after decades of reform and opening upThe young generation of the post-00s generation has never felt from birth how big the generation gap between China and foreign countries is.
They haven't experienced it, they haven't seen what it was like when we were inferior. Their generation is self-confident in their bones, and they feel that they live in a place that is not inferior to all other countries in the world.
They don't have a natural dwarf, they seem to fly freely, and they do their own thing. They don't care what other people think, and certainly don't care what foreigners think.
They wear military coats purely because Lao Tzu likes them, and they can afford down jackets.
But the older generation, to a large extent, have a comparison in their hearts, because they really can't afford it, and they have to work hard to pretend to be what they once wanted when they get up later.
Looking at the confident appearance of today's young people, I really feel that the biggest progress in China is the pride in the bones of the next generation.
This feeling gives them more confidence to really be creative.
I believe that China will be better tomorrow.