First, the global home textile market scale
According to China Customs data, China's exports of home textile products to the United States, Europe and Japan will decline year-on-year in 2022. 19% and 544%。Emerging ASEAN markets generally maintained steady growth. In 2022, China's exports of home textile products to the ASEAN market totaled 8.2 billion US dollars, a year-on-year increase of 13%, of which the number increased by 8% year-on-year28%, and the unit price increased by 4 percent year-on-year35%。The global home textile market is also expanding and is expected to reach $197.6 billion by 2026.
Second, industry trends
With the impact of the pandemic, consumers' spending habits and needs are also changing. They are more inclined to shop online, and have higher requirements for additional characteristics of products, such as aesthetics, antibacterial and mite removal. In terms of design, the modern minimalist style is gaining popularity, while the farmhouse pastoral style is gradually losing market share. In the sub-categories, bedding sets, blankets, towels and other products continue to sell well, while concepts such as antibacterial and anti-mite and high-tech cooling sensation have also attracted much attention.
3. Popular products & potential explosive products
1. Comfortable long and short plush: plush four-piece set, plush pillowcase.
Surfaces with an ultra-plush touch are favored and cater to sensory interior design trends.
2. The collision of high-saturation colors: carpet.
Highly saturated colours and blocky structures rejuvenate contemporary homes and create striking contrasts.
3. Flexible customization: tapestries, curtains.
Pursue flexible customization, give full play to your imagination according to your personal preferences, and create your own dream room.
carpets
The global carpet and carpet market size was located at 362$100 million, which is expected to reach 453. by 2028$100 million, in the ** period (2023-2028) to 458% CAGR growth.
The global carpet market has grown significantly over the past few years, and this trend is expected to continue in the future. The growth was mainly driven by the increasing consumer preference for interior decoration and the increase in per capita disposable income. At the same time, the increasing awareness of environmental protection has also influenced market trends, making carpets with natural textures and organic shapes more popular. When it comes to the practicality and design of carpets, durable, easy-to-clean and versatile carpets are becoming more and more popular;Styles in simple and solid colors are becoming more and more popular among young people. Considering the dynamics and space constraints of modern life, carpets that are lightweight, easy to move and adapt to different spaces may become the trend of the future. In terms of health, allergenic and non-hazardous materials are also important considerations for consumers when purchasing.
Plush four-piece set
The sale of bedding is affected by the season. In winter, plush prefers plush and in summer, light and thin prefers it. Consumers are increasingly concerned about design, quality and sustainability, and there is an increased demand for high-quality, eco-friendly and creative bedding. Anti-mite, hypoallergenic and non-toxic materials are valued, especially for families with young children or sensitive to certain materials. The minimalist and natural style is popular, and the high quality, luxury and fine craftsmanship attract high-end demand.
PlushPillows
Consumer demand for diverse, fun, and unique pillow designs is likely to continue to grow. Manufacturers may introduce a wide variety of pillow styles, including different shapes, patterns, colors, and themes to suit different people's tastes and décor needs.
Increased awareness of environmental protection and sustainability may lead to more pillows made from eco-friendly materials on the market. This includes the use of renewable materials, ** materials, or manufacturing methods that reduce waste.
Some manufacturers and retailers offer custom pillow services, allowing consumers to choose their preferred design, text, or ** to create a personalized pillow. At the same time, more and more.
The pillow is designed to be ergonomic and provide neck and back support, thus appealing to health-conscious consumers.
Tapestries
With the increasing demand for decorative spaces, the demand for tapestries as personalized decorations continues to grow. In order to meet the diverse and personalized needs of consumers, manufacturers have launched tapestries in a variety of themes, patterns and colors. At the same time, increased environmental awareness has led to the emergence of more tapestries made with sustainable materials, such as organic cotton, recycled fibres or ** materials.
Since tapestries are more ornamental than practical, handmade, with unique and crafty value, tapestries are more popular in the market. As a result, tapestry makers began working with artists and designers to launch unique limited-edition tapestries to appeal to art lovers and collectors. In addition, consumers also tend to look for tapestries with unique cultural and ethnic styles to add variety and personality to the room.
curtains
As environmental awareness increases, curtain manufacturers are more inclined to use sustainable materials such as organic cotton, recycled fibers, and ** materials. Consumers also prefer eco-certified products. Smart home technology has made smart curtains and automation systems more popular, facilitating remote control and energy saving. Manufacturers offer multi-functional curtains, such as thermal, acoustic and darkroom curtains, to meet individual needs and increase customization options.
More of the latest cross-border e-commerce market trends will continue to be released!Stay tuned!