**The financial work conference clearly pointed out that it is necessary to "do a good job in science and technology finance, green finance, inclusive finance, pension finance, and digital finance". The digitalization and technology of finance are inevitable choices to promote the high-quality development of finance. A few days ago, GF Credit Card's localized distributed core system was successfully put into production, supporting more than 10,000 financial transactions and more than 150,000 seconds of concurrent processing of non-financial transactions, which can also support the horizontal expansion of business capacity and processing performance. This is a major practice of GF Credit Card to write a good article on "digital finance" at the beginning of the year with "China Chip" and practice self-reliance and self-reliance in technology and finance, and also lays a solid digital foundation for GF Credit Card to deepen its stock operation and enhance the competitiveness of financial services.
A safer smart "China Chip".
The key core technology is the important weapon of the country. GF Credit Card has been actively exploring and boldly innovating, gathering fintech resources to invest in key innovation areas, and firmly grasping the initiative of fintech and digitalization development in its own hands. In 2022, GF Credit Card has started the localization of the core credit card system. The project adopts a distributed, full-stack localized technical architecture and unitized fault isolation technology, which provides a "safer China chip" for the high-quality development of GF Credit Card.
As early as the Southern Dynasties, the watertight compartment technology invented in China brought a major breakthrough to the world's shipbuilding technology. It separates multiple independent cabins in the hull area through watertight bulkheads, so as to prevent water from overflowing into other compartments during sea loss, so as to ensure the stability of the ship after damage. The fault isolation technology principle of the core system of GF credit card localization is similar to the traditional Chinese watertight compartment technology. The technical team assigns all customers of GF Credit Card to different units of the new system according to certain rules, and these units can provide business services independently. When one unit fails, the customer transactions of other units can continue to run stably.
On the basis of unitized fault isolation, the localization core system of GF Credit Card adopts the deployment mode of "three places and two centers", which simultaneously deploys the entire system group in the production computer room, the same city center and the remote disaster recovery computer room, and distributes the production business to the production center and the same city center according to a certain flow to run synchronously, so as to realize the minute-level switching of data center-level faults. In addition, the system uses real-time big data technology to build a panoramic monitoring system, which can perceive the operation status of the system through business transaction trends, warn the possible operational risks of the system in advance, and form an effective supplement to technical monitoring to jointly escort and ensure the security of credit card transactions.
A finer stock management "brain".
Under the escort of security performance, the distributed core system of GF Credit Card has also injected digital momentum into the deepening of stock operation. According to the business characteristics and combined with the technical realization, GF Credit Card uses the new system to reconstruct the credit card business, which is divided into six major sections, including card issuance, quota, installment, authorization, accounting and public, which undertakes the function of the "brain" of business operation and brings a more refined service level to the stock operation of GF Credit Card.
In the era of stock management, high-quality customer experience is an important part of revitalizing existing customers. GF Credit Card has always adhered to the principle of "customer-centric", and has created a pricing system of "thousands of people and thousands of faces" through the distributed core system of credit cards to provide customers with differentiated service experience. In short, the new system has established a three-tier architecture design, including the transaction layer, account layer, and product layer, which can support the implementation of differentiated pricing strategies for different cardholder accounts and different scenarios. For example, a first-time installment customer may receive a promotional message with a private offer in a trading scenario. This scenario-level differentiated pricing service can be executed in real time, effectively providing customers with an accurate and convenient financial service experience, thereby effectively promoting the active use of cards by existing customers.
In addition, other functions of the new system have further promoted the improvement of customer experience: the reconstructed new quota structure can present a unified view of the quota of the large retail business, providing customers with one-stop retail integration services; A common labelling system can be used to form a system.
1. Systematic customer portrait to better provide customers with refined financial service solutions; Capabilities such as real-time account entry and 24/7 full-featured services have improved the real-time level of financial services. It can be seen that the successful production of the core system of localized credit cards is not only the update and upgrading of financial technology, but also demonstrates the deepening of the transformation of GF Credit Card stock management thinking and the integration of large retail.
Deeper scientific and technological hard power
The successful commissioning of the localized credit card core system is another milestone for GF Credit Card on the road of digital transformation, and it also provides a highly reliable, high-availability and high-performance digital foundation for GF Credit Card's previous financial technology achievements.
At present, changes in the market environment, such as the continuous development of mobile digital technology and the rise of young post-95 customers, have continuously given birth to new consumption areas and more vertically segmented consumption scenarios, deeply changing and reshaping the consumption habits of customers. The new trends in the credit card field, such as scenario-based consumption trends, online consumer behaviors, younger consumer groups, and personalized consumer experience, have brought more opportunities and challenges to the innovation of credit card business models.
In the face of the complex and changeable business environment, GF Credit Card has always adhered to digital transformation as the fundamental guarantee to promote the high-quality development of credit card business, and has gradually formed a digital organism with the data layer as the blood, the intelligent middle platform as the decision-making center, the digital intelligence products as the characteristic services, and the scene reach as the starting point for customer expansion, providing continuous, agile and strong scientific and technological support for the stock operation.
The way to dismantle the stock management is to bear the brunt of the "intensive cultivation" of customers. The continuous iteration of financial technology has delivered a steady stream of refined momentum for GF Credit Card. In terms of customer group management, GF Credit Card controls customer tags and touchpoints based on the intelligent middle platform, and uses the visual scheduling function of the "Rubik's Cube" platform to cover customer segments, and provides refined services of "thousands of people, thousands of faces, one customer, one policy" through the organic combination of "product + channel + touchpoint". At the same time, based on the "Hummingbird" experience monitoring platform, the tentacles will penetrate into every value-added transaction and every interaction, and continuously improve the customer experience through omni-channel transaction-level customer voice collection and analysis.
In order to realize the global operation of existing customers, GF Credit Card adheres to collaborative innovation in the construction of online and offline channels, and fully expands its operating efficiency. Based on the insight into the online consumption behavior of customers, GF Credit Card promotes the "interconnection" of online private domain channels such as Enterprise WeChat, Official WeChat, Discovery Wonderful APP, and Mini Program, so that customers can enjoy a unified and smooth card experience in different channels, different scenarios, and different card life cycles. **Next, GF Credit Card has upgraded the original marketing tool "e-seconds" based on card issuance business to a comprehensive financial service mobile operation platform based on the whole life cycle of credit cards, helping enterprises to move quickly from "strong card issuance" to "strong operation".
In addition to optimizing customer service and building innovative channels, the construction of detailed financial scenarios is also a must for banks in their digital transformation. For the credit card industry, it is necessary to think about how to organically integrate financial services into daily consumption scenarios such as clothing, food, housing and transportation, and how to maintain the stability of traffic and tap sustainable long-tail value. The private domain, especially the enterprise ecosystem, is one of the main battlefields for GF Credit Card to expand its service scenarios, as a traffic pool for precipitating existing customer assets. At the end of 2021, the "Yang Xiaofa" enterprise micro management system officially launched for customers will adopt the form of "data diversion", and according to customer tags and other information, customers with different consumption preferences will be diverted to the corresponding label segmentation community. Through the digital management of customer tags, GF Credit Card's enterprise micro channel continuously explores private domain service scenarios for customers at all stages of card use, and customizes one-stop comprehensive financial services according to customer characteristics, so as to transform the "flow" into long-term precipitation of "retention" in the future, and effectively improve the quality and efficiency of stock operation.
The successful production of the core system of localized credit cards is not the end, but a new starting point, and the subsequent upgrading of product design, optimization of operation processes and expansion of scenario ecology will follow. GF Credit Card will continue to promote the road of digital transformation, unswervingly write a good article on "digital finance", and continue to consolidate the hard power of science and technology for financial development.