On February 22nd, the Xiaomi 14Ultra and Renchejia All Ecology New Product Launch Conference was held in Beijing, officially releasing the professional imaging flagship Xiaomi 14 Ultra, as well as the Xiaomi Mi Pad 6S Pro 124. Redmi Book Pro 2024 series, professional-grade gaming monitor, Redmi Monitor G Pro 27 and many other flagship flagships in the whole ecological category.
The new professional imaging flagship Xiaomi Mi 14 Ultra is an epoch-making work that combines a new level of imaging with advanced hard technology. It uses the new top-of-the-line Leica Summlux optical lens system, the industry's first AI large-scale computational photography platform Xiaomi AISP, and invites Zhang Yimou as the chief imaging consultant to discuss image standards, and the imaging capabilities are leapfrogged in an all-round way. At the same time, the first sturdy and reliable Xiaomi Dragon Armor architecture, the industry's highest silicon content, the highest energy density of Xiaomi Jinshajiang battery, and the new breakthrough of scenario-based experience two-way satellite communication, ushered in a leapfrog upgrade of hard technology.
Starting from this press conference, Xiaomi will no longer only release flagship new products, but continue to release advanced intelligent experiences that run through the complete scene of integrating people, cars, and homes. Xiaomi Mi Pad 6S Pro12 released at the same time4. Redmi Book Pro 2024 and other new products of the whole ecology of people, cars and homes are equipped with Xiaomi surging OS, and the cross-terminal interconnection ability has been greatly improved.
Lu Weibing, partner and president of Xiaomi Group, said that behind the first "people, car and home full ecology" conference in Xiaomi's history, it is not only the release of shocking new products, but also a new breakthrough in Xiaomi's cognition, technology and strategic progress, which has brought Xiaomi's own and the evolution of the industry to a new level.
It is reported that Xiaomi 14 Ultra will be officially sold on February 27, with two-way satellite communication as standard, priced at 6499 yuan, and the price of titanium special edition is 8799 yuan; The Xiaomi 14 Pro Titanium Special Edition has also launched a satellite communication version at a price of 6999 yuan; Redmi Book Pro 2024 14-inch from 4999, 16-inch from 5999, Xiaomi Mi Pad 6s Pro124The price starts at 3299, and the Redmi monitor G Pro 27 starts at 1999, both of which will be officially launched on February 22. All of the above flagship phones and tablets support Wi-Fi7, and Xiaomi is also continuing to deploy Wi-Fi7 routers, and Xiaomi has fully entered the Wi-Fi7 era.
Moving to a new level of moving imaging, Zhang Yimou served as the chief imaging consultant
In 2022, Xiaomi established the concept of humanistic imaging that transcends the human eye and perceives people's hearts, and launched the Xiaomi 12S Ultra in strategic cooperation with Leica, presenting the original Leica tone and opening the era of humanistic imaging in the field of mobile imaging. Then, in 2023, the Xiaomi 13 Ultra will bring professional Leica optics to the field of mobile imaging, ushering in the era of mobile imaging optics.
Entering 2024, Xiaomi's humanistic image exploration has reached a new level: it has made comprehensive breakthroughs in optical systems, computational photography, and aesthetic standards, and achieved real layers through advanced technology and advanced aesthetics, thus opening a new level of mobile imaging.
At the optical level, the imaging strategic cooperation between Xiaomi and Leica has entered a new level, and the two sides jointly established the Xiaomi Leica Optical Research Institute. It is a R&D institution with optical underlying technology as the core, imaging digital technology, AI and other multidisciplinary cross-integration, and has a luxurious joint team of more than 200 experts, including Leica's legendary optical designer Peter Karbe. Matthias Harsch, CEO of Leica Camera AG, said that Xiaomi's Leica Optics Institute will gather the most elite teams of Xiaomi and Leica Mobile Optics to continue to build mobile imaging optical systems that lead the times.
The Xiaomi 14 Ultra is the first milestone for Xiaomi and Leica to work together to push a new optical standard. It features the most advanced optical design for moving imaging, with a new generation of top-of-the-line Summilux Leica optical lenses, as well as the largest aperture in the mobile field to date with four cameras and the largest amount of light entering the world, with the second-generation LYT-900 one-inch sensor to capture rich details. The three secondary cameras use IMX858 sensors, which are the same as the main camera in terms of HDR technology, focusing technology, and noise reduction capabilities, and there is no jump in the image during shooting. Debuted the second generation of one-inch infinitely variable aperture, enabling more freedom** and depth of field control. Two telephoto lenses cover 3The core shooting scenes of 2x-10x have excellent macro performance, so that they can be shot from far and near, and the distance and near layers are clear.
In terms of computational photography, Xiaomi Image Brain was officially upgraded to XiaomiAISP, becoming the world's first AI large-scale model computational photography platform. It integrates four independent engine modules of optics, tone, color, and portrait, all of which support AI large models.
The new AI large-scale computational photography platform brings three new imaging capabilities that transcend the limits of optics: ultraRAW, which redefines digital negatives and has unprecedented post-production flexibility; UltraZoom is the first application of the AIGC function in the field of computational photography, when zooming more than 30 times, the AI model is called to redraw the original optical data with high precision, significantly improving the clarity of the picture. UltraSnap is capable of capturing up to 150 images continuously in full-algorithm scenarios, with high speed and high quality**.
In addition to the comprehensive upgrade of the optical system and computational photography, Xiaomi also announced that Zhang Yimou will serve as the chief imaging consultant, and the two sides will jointly discuss imaging standards, calibrate advanced aesthetics, and explore new levels of mobile imaging.
Through joint discussions with Zhang Yimou, the Xiaomi Mi 14 Ultra's image aesthetics have been comprehensively crossed, perfectly presenting a new effect that makes the real layered, and has launched two major features: Master Portrait and Master Shooting.
Master Portrait mode, combining Leica's classic SummLux optical system with the independent algorithm module PortraitLM Portrait Model in Xiaomi AISP, accurately adjusts and sets the four focal lengths, and properly handles the hierarchical details of the subject, background and retouching, presenting a layered portrait that looks a little better than life. The new Master Start Shooting mode has a movie-level sense of layering, so that ** has a movie-level three-dimensional light and shadow, soft color transitions, and is full of a sense of story.
Zhang Yimou said at the Xiaomi 14 Ultra Image Seminar that Xiaomi's image concept of transcending the human eye and perceiving cognition is very good, and that in order to grasp the hearts of the people, we must first grasp the aesthetics of the times, and the key is to work hard to the level.
With a blowout of self-developed innovation, the Xiaomi 14 Ultra integrates advanced hard technology into Dacheng
In addition to image upgrades, the Xiaomi 14 Ultra's technological attributes are also full, and many self-developed technological innovations have been launched for the first time, which can be called the culmination of Xiaomi's advanced hard technology leapfrog upgrade.
For example, the Xiaomi 14 Ultra debuted the Xiaomi Dragon Armor architecture, and the body frame, screen, and back panel materials are all made of Xiaomi's most advanced materials and processes to date to create the strongest and most durable machine. Among them, the ceramic back cover, which is very popular with rice fans, returns in the Xiaomi 14 Ultra, and the Longjing Blue version is made of Xiaomi Longjing ceramic, which maintains high strength and warm texture while reducing the weight by half compared with traditional ceramics.
Xiaomi 14 Ultra also debuted Xiaomi GSR battery, the energy density of the same system of the battery reached the industry's highest 779Wh L, the highest silicon content of the battery reached the industry's highest 6%, and the volume was reduced by 8%. DOU battery life up to 158 days to ensure the user's sense of battery life.
In addition, the Xiaomi Mi 14 Ultra debuts the Xiaomi two-way satellite communication system, which brings the satellite communication experience to a new level: not only the basic performance is leading, but also creates a more comprehensive and complete user experience based on the use case.
In terms of basic performance, Xiaomi's self-developed surging T1 signal enhancement chip was launched for the first time, which boosts the signal by 21% to ensure a stable connection at long distances. Xiaomi Surging OS also reconstructs the communication software architecture for satellite communication, and the satellite communication software channels are all developed by Xiaomi itself, achieving higher communication efficiency.
In terms of usage scenarios, Xiaomi Satellite Communication fully takes into account the emergency communication needs of users in extreme scenarios: it supports extreme battery life mode and SOS emergency help mode to ensure that you can still call for help through satellite communication in extreme scenarios such as low power and touch screen failure; It supports real-time acquisition of vital sign data such as heart rate and blood oxygen from wearable devices, and sends them with distress SMS. At the same time, the Xiaomi 14 Ultra provides a satellite signal amplifier accessory, which boosts the signal by up to 129% after connection, improving communication capabilities in extreme environments.
Behind the excellent experience of satellite communication is Xiaomi's continuous cultivation of communication technology over the years. Up to now, Xiaomi has obtained more than 5,900 authorized patents in the field of communications, more than 14,000 patents are being applied, and invention patents account for 95% of the authorized patents in the past three years.
It is worth mentioning that a series of advanced process innovations of the Xiaomi 14 Ultra have been completed in the newly put into production Xiaomi mobile phone smart factory, which has completed key verification.
It is Xiaomi's first smart factory with a real large-scale mass production capacity, with an annual production capacity of 10 million flagship mobile phones. At the same time, the self-research rate of group testing and packaging equipment in the factory has reached 968%, the self-development rate of the software system of the whole factory has reached 100%, combined with advanced technologies such as IoT, 5G, cloud computing, big data, and AI, the smart factory of Xiaomi mobile phones has achieved full automation and digitalization. This advanced capability allows it to meet the demands of more demanding and diverse manufacturing processes faster.
The whole ecology of people, cars and homes is in full swing, and Xiaomi has reached a new level
In 2023, Xiaomi ushered in a leapfrog moment and reaped significant growth in performance.
Among them, smartphone shipments have ranked among the top three in the world for 14 consecutive quarters, forming a stable three-legged pattern with Apple and Samsung; High-end leapfrog growth, Xiaomi 14 series in the first month of sales in the 4K-6K price segment to gain 38% market share, driving Xiaomi to return to the first place in the Chinese market in Q4 last year; Released the world's first full-ecological operating system for people, cars and homes, Xiaomi Surging OS, and the number of connected devices in the world has reached 82.3 billion; Xiaomi Auto SU7 was unveiled, bringing a series of self-developed hard-core innovations such as the world's leading large die-casting technology and super motors, and the whole ecology of people, cars and homes was officially closed.
Lei Jun, founder, chairman and CEO of Xiaomi Group, said that Xiaomi has done the three most important things right in 2023: first, it has clarified the goal of the new decade from 2020 to 2030, that is, to continue to invest in the underlying core technology and strive to become a new generation of global hard-core technology leader; The second is to clarify the new strategy of Xiaomi Group, that is, the whole ecology of people, cars and homes, and also clarify the six sub-strategies of high-end strategy, industrial capacity leading strategy, OS strategy, AI strategy, chip strategy, and new retail strategy; The third is to interpret Xiaomi's cultural values.
At this press conference, Xiaomi notebooks, Xiaomi tablets and other businesses have launched flagship products, and all of them are equipped with Xiaomi surging OS from the factory, providing an advanced intelligent experience that runs through the complete scene of people, cars and homes. As more new members are equipped with Xiaomi Surging OS, the advanced active and connected experience will cover more and more scenarios.
For example, the new Redmi Book Pro 2024 is based on the underlying capabilities of Xiaomi's surging OS, bringing a better cross-terminal experience, application flow experience and Windows Android ecological integration experience. At the same time, the Xiaomi Mi Pad 6S Pro124Equipped with Xiaomi Surging OS from the factory, the combination of software and hardware brings a huge leap in experience, improving the smoothness of multi-window use by 34% and reducing power consumption by 12%. As an important part of the whole ecology of people, cars and homes, Xiaomi Mi Pad 6S Pro124It can be used with Xiaomi Mi SU7 to achieve in-car machine interconnection, plug and play in the rear row of seats, connect to car Wi-Fi, and automatically evoke the car control interface, bringing an innovative experience of the original car machine.
Lu Weibing said that 2024 will be the year when Xiaomi's people, cars, and home ecology will be in full swing. Under the strategy of "people, vehicles and home ecology", Xiaomi has comprehensively opened up the three major scenarios of people, cars and homes through advanced technology and advanced experience, and Xiaomi surging OS has fully opened up the three major scenarios of people, cars and homes, driving the industrial chain and creating a people-centered super intelligent ecology that actively serves people.
It is reported that on the evening of February 25th, Xiaomi will hold a global press conference in Barcelona to officially release Xiaomi's people, cars and home full ecological strategy and Xiaomi surging OS overseas, and Xiaomi 14 Ultra will also be sold globally for the first time.
A new Xiaomi to a higher level, is firmly on the road of continuous leapfrogging and continuous growth.
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