As an emerging industry, the cultural tourism metaverse occupies an important position in China's economic development. It integrates multiple elements such as culture, tourism and technology to bring a new experience to consumers. Next, we will analyze the industrial structure of the cultural tourism metaverse from all links of the industrial chain.
1. Upstream: content creation and technical support.
1.Cultural content creation: including original works in the fields of literature, film and television, animation, games, etc., providing a rich content foundation for the cultural tourism metaverse.
2.Technical support: including artificial intelligence, virtual reality, blockchain and other advanced technologies, providing strong technical support for the cultural tourism metaverse.
2. Midstream: platform construction and operation.
1.Platform construction: Build the infrastructure of the cultural tourism metaverse, including cloud servers, network transmission, security protection, etc.
2.Platform operation: Responsible for the daily operation of the cultural tourism metaverse, including user management, content updates, event planning, etc.
3. Downstream: end applications and consumers.
1.Terminal applications: including various immersive experience devices, such as VR glasses, smart bracelets, etc., so that consumers can experience the cultural tourism metaverse in an immersive way.
2.Consumers: Tourists and consumers can participate in the activities of the cultural tourism metaverse through terminal applications and enjoy a new cultural tourism experience.
Fourth, the extension of the industry: peripheral products and industry linkage.
1.Peripheral products: With the theme of cultural tourism metaverse, we will develop various derivative products, such as toys, clothing, home furnishings, etc.
2.Industrial linkage: Through cooperation with the real industry, the integrated development of online and offline will be realized, and the expansion and upgrading of the industrial chain will be promoted.
5. The business model of the cultural tourism metaverse.
The business model of the cultural tourism metaverse can be divided into three types: platform-based, content-based, and ecological.
The platform-based business model is mainly based on providing infrastructure and platform services, such as cloud computing, virtual reality, blockchain, etc. Representatives of this model include Internet giants such as Tencent and Alibaba, which play an important role in the cultural tourism metaverse.
The content-based business model is mainly based on the creation and distribution of virtual content, such as games, movies and television, etc. Representative companies of this model include game manufacturers such as NetEase and Perfect World, as well as film and television companies such as Huace Film and Television and Guangguang Media. They play a creative and innovative role in the cultural tourism metaverse.
The ecological business model focuses on building a complete ecosystem, covering the platform, content, and upstream and downstream links of the industry. Representative companies of this model include large theme parks such as Disney and Universal Studios, as well as e-commerce platforms such as JD.com and Meituan. They play the role of integrators and leaders in the cultural tourism metaverse.
6. The development trend of the cultural tourism metaverse.
With the continuous advancement of technology and the continuous maturity of the market, the development trend of the cultural tourism metaverse can be summarized as follows:
1.Virtual-real integration: The cultural tourism metaverse deeply integrates the real world and the virtual world to provide users with a richer and more diverse experience.
2.Personalized customization: The cultural tourism metaverse will provide personalized services and content according to the needs and preferences of users to meet the needs of different users.
3.Cross-border integration: The cultural tourism metaverse integrates different industries and fields across borders to create new business models and market spaces.
4.Social interaction: The cultural tourism metaverse will become a platform for social interaction, allowing users to meet new people, exchange ideas, and share experiences in the virtual world.
5.Sustainable development: The cultural tourism metaverse will focus on environmental protection and social responsibility to achieve sustainable development.