Recently, Lei Jun said: "There are a lot of rumors and black manuscripts about Xiaomi cars, ......”
So how exactly did Xiaomi get hacked? It turned out to be during and after the Xiaomi car technology conference,There are a lot of short** related to Xiaomi cars on the Internet,If you just look at the short** content,It's not strange,After all, everyone has their own opinions,But the comment area has fallen,Filled with a large number of negative comments,The rumors that broke out using the comments are also wave after wave。
In order to target the 27000rpm Xiaomi super motor V8S, a large number of comments related to Inovance motor appeared in the comment area, the main meaning of these rumors is that V8S is not developed by Xiaomi, but a product of Inovance, in response to this rumor, Inovance Technology officially refuted the rumors, clearly pointing out that Xiaomi super motor V8S is self-developed by Xiaomi.
In order to target Xiaomi's super die-casting, there were remarks in the comment area that "Haitian 8800T is repainted and painted, and it will become 9100T", the intention of these rumors is also very clear, and many people in the industry have refuted the rumors.
At the same time, there are also crazy rumors on the Internet about the ** of Xiaomi's automobile industry chain, but in the end, Xiaomi officially refuted the rumors, saying that the relevant content is untrue, and at least 50% of it is wrong.
It can be seen that in response to related rumors, Xiaomi officials and third parties have refuted rumors, but what is interesting is that those rumors are still published in the comment area of the short**, with the strong penetration of the short** platform, the rumors continue to spread wildly, many people don't notice the rumors at all, and the effect of the rumors is much weaker than before, and finally everyone found that the rumors and rumors do not interfere with each other.
Obviously, Xiaomi has encountered a new way of playing this time, and the previous public relations war is either the official direct end, or it is the news that the whistleblower gives to the traditional**andself**Related news, and then spreads through various channels, so in the previous play, the source can be traced, and it can be found out what it was done.
But Xiaomi's style of play this time is reversed, the relevant "breaking news" appears in the comment area, and then some amateur self** accounts are used to summarize these "breaking news" with rhythm, and then attract the attention of the traditional **, the biggest advantage of this style of play is that the source is basically not traceable, because they are all rumors spread by small numbers through comments, and comments can be deleted.
You must know that the current algorithm is also very powerful, not only to push the content you like, but also to recommend the comments in the comment area, users with different tags, the hot comments they see are different, so it is easy to form a "resonance", after the rhythm is brought up, the comments with rhythm at the beginning are deleted, leaving behind the content that real users play according to rumors.
If the previous public relations war was from the top down, now it is from the bottom up, not only the source of the "breaking news" is reversed, but also has the characteristics of de-risking.
This kind of play is undoubtedly terrible, but it also shows that the products and technologies of Xiaomi cars are enough to reassure, because if there is a problem, they have already been infinitely amplified, and it is precisely because they can't find a black place in this area, so they can only attack Xiaomi itself.
So how does Xiaomi respond? Someone gave three suggestions, 1. Strengthen the strategy and refute rumors in a timely manner; 2. Use the law to grasp some typical examples; 3. Upgrade monitoring and control data. Personally, I think that this set of playing methods can not only be used on Xiaomi, but when it will be used on the heads of other manufacturers, will they be able to parry?