Museums are vying for digital collections
There are two main reasons why museums are actively embracing digital collections;
First, the impact of the epidemic has accelerated the pace of digital development of museum IP;
Second, as the "Internet natives" Generation Z Millennials, the young consumer group has a high acceptance of digital collections and national tide cultural artworks, and is willing to pay for "high-quality exclusive content".
The development of the museum's IP digital collection also caters to the high standards of Generation Z's "own set" and the rising consumption power and aesthetic orientation.
The interesting marketing method that is close to young users has opened up a new avenue for the renewal of museums and the commercialization of IP.
Contemporary expressions of traditional culture
"Culture + Technology" creates a new sample of public welfare practice
The sale of public welfare digital collections integrates into the cultural relics scene of the historical period, and creates the digital collections of cultural relics for the second time; The proceeds from the sale will be used for the protection of cultural relics or other social welfare undertakings.
In this way, every participating user can understand the profound connotation and rich history and culture of cultural relics, and also allow more users to actually participate in the protection of traditional high-quality culture and become a "digital donor" of cultural relics in the new era
The history of "cultural relics and digital technology encounter" has been witnessed once again
Make the national treasures in the museum's collection into a digital collection, and witness the development of culture and art thousands of years ago.
With the help of digital collections, the museum has realized the digital display of cultural relics, so that these thousand-year-old cultural relics and their stories are not only kept in the storage cabinet and are no longer limited by time, space, restoration and other conditions, but are completely inherited and commemorated.
"Technology Empowers Culture" archaeological blind box enters the metaverse
On the digital marketing track, the museum hopes to attract more offline visitors for the museum through market-oriented operation.
Whether it is archaeology, digital experience exhibition or cloud live broadcast to promote the development of online digital experience products in museums, and provide new cultural and tourism services such as immersive experience virtual exhibition halls and high-definition live broadcasts.
With the continuous advancement of digital technology, the museum industry is also actively seeking to integrate with the digital world to meet the needs of contemporary young consumers and promote the contemporary expression of traditional culture. In this process, the development of IP digital collections in museums has become a trend, which not only promotes the renewal of museums and the commercialization of IP, but also opens up new ways for the protection and inheritance of traditional culture.
With the further development and popularization of digital technology, the digital exploration of museums will be more in-depth in the future. The museum will be integrated with the new concept of the metaverse, with the help of advanced technologies such as virtual reality, augmented reality, artificial intelligence, etc., to bring users a more immersive experience, make static cultural relics come to life, and tell more vivid historical stories. At the same time, the museum will continue to pay attention to the needs of young consumers, and promote the inheritance and development of traditional culture in a more creative and interesting way.