Zhang Yimou, a famous Chinese director, has directed many influential film works and has had a profound impact on the Chinese film industry. Recently, in an interview, he spoke highly of Dong Yuhui's popularity, believing that Dong Yuhui has shown unique wisdom in the business field and created a new one.
Live streaming method. Zhang Yimou said that Dong Yuhui's success is not accidental, but he keenly grasps the psychological needs of modern consumers. In the trend of live streaming, many anchors over-advertise and exaggerate in order to pursue sales, resulting in a gradual decrease in consumers' trust in live streaming. Dong Yuhui is different, he pays attention to emotional communication with the audience, and lets the audience feel the temperature and value of the product by sharing his real experience and feelings.
Zhang Yimou believes that Dong Yuhui has created a new way of live broadcasting, that is, integrating the transmission of culture, emotions and values into the live broadcast. This method not only allows consumers to get more spiritual enjoyment while shopping, but also establishes a good image and reputation for the anchor itself. This kind of live broadcast method that focuses on emotional communication and value delivery is expected to become a new trend in live streaming in the future.
In Zhang Yimou's view, Dong Yuhui's success has also brought enlightenment to businessmen: in business activities, being too utilitarian and pursuing short-term profits is often counterproductive. On the contrary, only by paying attention to the inner needs of consumers and transmitting positive energy and positive values can we stand out in the fierce market competition.
In short, Zhang Yimou's evaluation of Dong Yuhui fully demonstrates his keen insight into modern business trends and deep thinking about future development. I believe that in the future, more and more business people will be able to draw wisdom from Dong Yuhui's success and create a business model with more humanistic care and commercial value.